Multisite reporting all your data in one click

© AT Internet

© AT Internet

05/19/2015

MULTI-SITE REPORTING MAXIMUM DATA IN ONE CLICK

Marion Joffre – Product Manager

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AGENDA

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› Go from global to detailed data in a glimpse of an eye

› quick answers to business questions

› Our solutions to meet your challenges

› Live demo

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GO FROM GLOBAL TO DETAILED

DATAIN A GLIMPSE OF AN EYE

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© AT Internet

GO FROM GLOBAL TO DETAILED DATA IN A GLIMPSE OF AN EYE

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A COMPLETE VISION

Sub-

section

Site

Galaxy of

sites

Monitor the entire value chain

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GO FROM GLOBAL TO DETAILED DATA IN A GLIMPSE OF AN EYE

› “It takes in average 6,5 Digital touch points (devices and websites)

before booking a trip, with up to 38 websites visits being recorded”*

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MULTIPLE INTERACTIONS

* PhoCusWright survey, 2014

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GO FROM GLOBAL TO DETAILED DATA IN A GLIMPSE OF AN EYE

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FIGURES IN CONSTANT EVOLUTION

(jan – may) 2014

(jan – may) 2015

24 sites

27 sites

13 applications 8 mobile sites

14 applications 9 mobile sites

+11% in number

(web and mobile sites & applications)

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MULTI-SITES REPORTING

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GOALS

Faster access to your key indicators

Holistic vision of your data

Reliable, aggregated data

No additional tagging, 0 setup

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OUR SOLUTION

A powerful and intuitive interface, to manipulate and

correlate data, with the integration of custom indicators to

enjoy the advantages of AT Internet’s API

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DATA QUERY

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QUICK ANSWERS TO BUSINESS

QUESTIONS

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EXAMPLE 1: GLOBAL REPORTING

Context: International group, with worldwide online presence

Objective: Gather traffic data for all websites to have a global vision of

the performances in 1 report

Corporate website declined in 5 languages

.en .fr .es .de .it

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EXAMPLE 1: GLOBAL REPORTING

› Step 1: Go to Multi-site dedicated workspace

› Step 2: Select the report you wish to retrieve

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HOW TO?

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EXAMPLE 1: GLOBAL REPORTING

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HOW TO?

› Standard,

conventional

indicators for a

multi-site follow-up

at once

› Only 1 API calls for

all your sites

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EXAMPLE 1: REPORTING GLOBAL

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BENEFITS

The steering committee has instant access to the global

performances of the corporate website

30%

26%

14%

19%

11%

VISITS

Corporate FR Corporate EN Corporate ES Corporate DE Corporate IT

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EXAMPLE 2: CAMPAIGN CONVERSION

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Context: Online marketing campaign pushed throughout various websites

Objective: Have an aggregated vision of a specific marketing campaign

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EXAMPLE 2: CAMPAIGN CONVERSION

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HOW TO?

Select the template, and retrieve information on the email marketing

campaign:

- Send date,

- Email recipient,

- clicked links,

- Visits, conversions, etc…

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EXAMPLE 2: CAMPAIGN CONVERSION

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HOW TO?

› Check all the websites you wish

to add in your report

› Up to 50 sites

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EXAMPLE 2: CAMPAIGN CONVERSION

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RESULT

18% 8% 15% 22%

Measure the global performances of your campaign,

and go into detail for each one of your website

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EXAMPLE 3: MULTI-DEVICE VIEW

Context: Media website, with a galaxy of websites

Objective: Obtain a holistic vision per devices of traffic part of share

For example:

8 website 6 mobile site

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EXAMPLE 3: MULTI-DEVICE VIEW

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HOW TO?

Select the “Device” Report

Preview the data

And extract the report

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EXAMPLE 3: CROSS DEVICE VISION

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RESULTS

Visits: 265 000

Time spent/page: 66 sec

Pages: 197 000

Entry rate: 74%

Conversion rate: 21%

Bounce rate: 25%

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BEST OF BREED

› Need to maintain a complete, detailed site per site vision

› Complemented by a group, consolidated vision

› To track your KPIs in 1 click

› Without any additional tagging

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OUR SOLUTIONS TO MEET YOUR

CHALLENGES

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OUR SOLUTION

› Less request, less processing, more data!

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DATA QUERY: A NEW APPROACH

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› Gain time by requesting data on longer period of times.

› Go from a site-to-site vision to a group vision for a faster access to data.

› Use the Standard Templates to gain time when looking for a standard

analyses.

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NEW FEATURE

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DATA QUERY

Multi-site reporting

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NEW FEATURE

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DATA QUERY

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NEW FEATURE

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DATA QUERY

?

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WWW.ATINTERNET.COM

[email protected]

Marion Joffre - Chef de produit

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