Multiscreen Advertising
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Multiscreen
Advertising
Multiscreen @ MI2
AgendaA flying multiscreen start with Media Impact!
Why Multiscreen?
MI Portfolio
Multiscreen Classics
Multiscreen Specials
September 2018
Multiscreen @ MI3
Digital TouchpointsHigh visibility – any time, any place!
WHY MULTISCREEN?
Getting up On the way to work At work At home in the evening Before going to sleep
MULTISCREEN
Device usage throughout the day: Example
SMARTPHONE
PC/ LAPTOP
TABLET
September 2018
Multiscreen @ MI4
Device UsageVarious devices are used in daily life
WHY MULTISCREEN?
80%of consumers switch
between devices.
40%of online transactions
take place over
various devices.
25%of cross-device
transactions start by
smartphone and
end by computer.
Source: https://www.business2community.com/infographics/marketers-embrace-cross-device-marketing-strategy-infographic-01867288#CDUp4J8mEJhFHYPk.97
70%of consumers use
three or more
devices.
31%of clients, who, at time
of their last purchase,
switched to digital
channels, used various
devices.
67%of people used
various devices in
sequence to make
purchases online.
September 2018
Multiscreen @ MI5
Customer Purchase JourneyRelevance of smartphone, tablet and PC
in the purchasing process
WHY MULTISCREEN?
65% of users start
with smartphone
61% of users continue
shopping
with PC/laptop
4% of users continue
shopping with tablet
25% of users start with
PC/laptop
19% of users continue
shopping
with smartphone
5% of users continue
shopping with tablet
11% of users start with
tablet
10% of users continue
shopping
with PC/laptop
Source: https://deviceatlas.com/blog/mapping-full-customer-journey-device-detection
September 2018
Multiscreen @ MI6
Generation Z:
Purchasing HabitsThe next generation of powerful buyers
Source: http://www.criteo.com/de/wp-content/uploads/sites/3/2018/06/GenZ_Report_DE.pdf
WHY MULTISCREEN?
The next generation of
powerful buyers.
63%like ads providing real
added value. E.g.: Ads with discounts, ads about
products, about which they
previously informed themeselves
about.
70%use their smartphone in
the shops, to get
information about their
planned purchases.
77%prefer to make as many
of their purchases as
possible online.
Generation1994 – 2002 Z
September 2018
Multiscreen @ MI7
AgendaA flying multiscreen start with Media Impact!
Why Multiscreen?
MI Portfolio
Multiscreen Classics
Multiscreen Specials
September 2018
Multiscreen @ MI8
Strong BrandsOur premium portfolio reaches 42.01 mill. UUs
MI PORTFOLIO
Source: AGOF daily digital facts 2018-06; Basis: Digital total effective exposure, digital users, aged 16+
September 2018
Multiscreen @ MI9
AgendaA flying multiscreen start with Media Impact!
Why Multiscreen?
MI Portfolio
Multiscreen Classics
Multiscreen Specials
September 2018
Multiscreen @ MI10
Billboard + Mobile Content Ad 2:1Large surfaces for Your communication
CLASSIC
Possible formats combination: Example
September 2018
Multiscreen @ MI11
Wallpaper + Content Ad 1:1Large surfaces for
a high level of attention!
CLASSIC
Possible formats combination: Example
September 2018
Multiscreen @ MI12
Fireplace + Mobile Medium RectangleStrong surfaces for Your campaign!
CLASSIC
Possible formats combination: Example
September 2018
Multiscreen @ MI13
Half Page Ad + Mobile Content Ad 1:1Close to content with high reach!
CLASSIC
Possible formats combination: Example
September 2018
Multiscreen @ MI14
Sitebar + Mobile Content Ad 2:1Large surfaces for
a high level of attention!
CLASSIC
Possible formats combination: Example
September 2018
Multiscreen @ MI15
AgendaA flying multiscreen start with Media Impact!
Why Multiscreen?
MI Portfolio
Multiscreen classics
Multiscreen Specials
September 2018
Multiscreen @ MI16
View ImpactHigh visibility!
SPECIALS
Optimal visibility und maximum media performance
▪ Guarantee on visibility 100/1*:
Ads stay for 2-3 secs. sticky at the top edge of the screen
and keep their original position, when scrolling.
▪ ROP or thematic combination:
Delivery and optimisation within our strong portfolio/
additional targeting according to available reach possible.
▪ Maximising Your digital branding campaign‘s effectivity.
* 100% of booked AIs are 100% (format surface) visible for at least 1 second. Additional volumes cannot be excluded
and might affect tracking – and AdServer costs for the client/ the agency.
September 2018
Multiscreen @ MI17
First ContactThe first contact is reserved for You!
SPECIALS
The first contact in our portfolio is reserved for You!
▪ Benefit from our strong MI Portfolio reaching on one day
up to 7 mill. users.
▪ Delivery of Your campaign takes place with first contact
within our portfolio in immediately visible area.
▪ Multiscreen (Wallpaper, Sitebar, Mobile Content Ad) for
maximum reach.
September 2018
Multiscreen @ MI18
Takeover AdMaximum attention!
SPECIALS
A glamorous performance
▪ Our Takeover Ad combines all advertising surfaces
of a homepage in an aggregated format – online and
mobile – offering maximum surface for Your
communication.
▪ The two-dimensional view allows creative freedom
for an innovative, exciting brand-/ product
presentation.
▪ Always and everywhere reaching Your target group
with our multiscreen delivery.
September 2018
Multiscreen @ MI19
UnderstitialClose to content and attention catching
SPECIALS
▪ Our Understitial lies behind content and
becomes progressively visible by scrolling.
▪ Both, reading flow for the user and
effectiveness of Your campaign, are
this way improved.
▪ Multiscreen-, Home- and First Contact
placements secure relevant target group
contacts, as well as maximum attention.
September 2018
Multiscreen @ MI20
Multiscreen BillboardYour billboard in the complete Media Impact Portfolio – online and mobile
SPECIALS
▪ Choose multiscreen and benefit from our
strong Media Impact portfolio reach with
more than 42 mill. unique users*.
▪ Benefit from the large surface of a billboard,
also in our mobile portfolio – MEW and
InApp!
▪ We create a suitable mobile format:
The slide-function will effectively stage
Your billboard as interactive mobile medium
rectangle.
*Source: AGOF daily digital facts; Basis: Digital users, aged 16+, single month June 2018
Mobile Billboard
Realisation
example
September 2018
Multiscreen @ MI21
Transformer AdYour product in all its aspects and on all devices!
SPECIALS
▪ A responsive format for all devices (online,
mobile, tablet).
▪ The ad motive will be delivered vertically or
horizontally, depending on the used ad slot.
▪ Three-dimentional gallery, with up to seven
pictures, provides maximum advertising
surface.
▪ Users can interact per swipe with ad formats
(to the left, to the right, upwards, downwards).
Mobile Transformer Ad
Click for preview
Realisation
example
September 2018
Multiscreen @ MI22
Native Performance AdsOur multiscreen performance!
SPECIALS
▪ Native Performance Ads are pictures-text-ads,
dynamically adapting their layout to the
respective environment.
▪ Highlights provide a high level of attention.
▪ Formats: Medium Rectangle, Mobile Content
Ad 4:1
▪ Invoicing based upon CpC.
September 2018
Multiscreen @ MI23
Fuse AdAn ad with surprise effect
SPECIALS
▪ Our new Fuse Ad is initially in a
not visible area.
▪ After scrolling, the ad opens up with a
flip out effect, securing attention.
▪ Is Your focus on visibilty?
With a Fuse Ad within View Impact only
100/1 impressions are relevant to billing.
September 2018
Multiscreen @ MI
Reaching Your TG with thematic AffinityDigital thematic combinations: 39.81 mill. unique users
SPECIALS
▪ Media Impact bundles high-quality and high-reach content,
all about 18 exciting topics within its strong portfolio.
▪ From cars and sports down to food & health, generating
maximum attention by Your target group.
▪ Programmatic booking possible for all thematic
combinations.
Source: AGOF daily digital facts; Basis: Digital users, aged 10+; single month May 2018
MEN31.05 mill. UUs
FAMILIES20.71 mill. UUs
CARS8.73 mill.
UUs
FASHION12.57 mill. UUs
September 201824
Related Documents
