Multiple Mobile Connection Usage Topline Findings

Multiple Connection Mobile Users*

*Urban only

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Macro Numbers

• 1 in 3 (37%) of all urban users have multiple mobile connections, i.e., 57 million urban mobile users have a multiple connection

• On an average, these 57 million mobile users have 2.4 connections per person (against an all urban average of 1.5)

• In total, these 57 million mobile users account for 59% of all urban mobile phone connections (138 million out of 235 million)

• Of these 57 million multiple connection mobile users (MCMU), 70% have 2 connections, 20% have 3 connections and balance 10% have more than 3 connections

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• MCMUs also have more mobile users in their households (an average of 3.4 users as against 2.8 users for all urban mobile users)

• This is in line with the fact that 3 generation joint families (Dynasties) show the highest ownerships of mobile phones (at 55% penetration) among the various types of families in India

Macro Numbers

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Other Demographic Details

• Though 25-35 year olds also form the largest base of MCMU, it is the 35 years + age groups that have proportionately higher ownerships of multiple mobile connections

Age group distributionAll Urban

Mobile Users

Urban MCMUs

13-18 yrs 12% 11%19-24 yrs 31% 23%25-35 yrs 32% 33%36-45 yrs 14% 19%46-55 yrs 8% 10%Above 55 yrs 3% 4%

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• Urban women show up as a higher proportion of MCMU (30%) than they show up of all urban mobile users (24%) – showing a somewhat higher tendency to have multiple connections than men

• Among mainline cities, while Delhi NCR forms the single largest base of MCMU (12%), Surat mobile users shows up to have the highest ratio of proportion of MCMU against proportion of all urban mobile users (AUMU) at 1.33

• SEC ‘A’ and ‘C’ mobile users show higher tendency to have multiple connection

• However, the average monthly family income of MCMU is only 1.1 times that of AUMU (Rs. 17,500 against Rs.15,820) – that is MCMU are not necessarily significantly better off financially

Other Demographic Details

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City AUMU MCMUMCMU/AUMU

Ratio

Surat 1% 1% 1.33Guwahati 0% 1% 1.25Lucknow 1% 1% 1.20Bhopal 1% 1% 1.20Bhubaneswar 1% 1% 1.17Secunderabad 2% 2% 1.09Kolkata 2% 3% 1.08Hyderabad 4% 4% 1.05Delhi(NCR) 12% 12% 1.04Pune 2% 3% 1.04Ahmedabad 2% 2% 1.00Coimbatore 1% 1% 1.00Visakhapatnam 1% 1% 1.00Jaipur 1% 1% 1.00Trivandrum 1% 1% 1.00Chandigarh 1% 1% 1.00Mysore 1% 1% 1.00Kalyan-Dombivali 0% 0% 1.00Nagpur 1% 1% 1.00Ludhiana 1% 1% 1.00Chennai 7% 6% 0.95Bangalore 7% 7% 0.89Greater Mumbai 9% 8% 0.88Thane 1% 1% 0.88Vadodara 1% 1% 0.88Kochi 1% 1% 0.86Vijayawada 1% 0% 0.80Madurai 1% 0% 0.67

Socio Economic Classification

Urban Mobile Users

Urban Multiple Mobile users

SEC A 15% 18%SEC B 27% 26%SEC C 26% 31%SEC D 19% 13%SEC E 13% 12%

Monthly family income

Urban Mobile Users

Urban Multiple

Mobile users

Less than Rs 6250 31% 33%Rs 6250 - Rs 12500 37% 28%Rs 12500 - Rs 25000 18% 21%Rs 25000 - Rs 40000 7% 9%Rs 40000 - Rs 80000 4% 5%Rs 80000- Rs 100,000 1% 2%More than 100,000 2% 2%

Average MHI

15,823

17,507

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• Other members of the household rather than chief wage earner show a higher tendency to own multiple mobile connections

Head of the household/CWEUrban Mobile

UsersUrban Multiple

Mobile users

Head of the household 38% 36%

Not the head of the household 62% 65%

Other Demographic Details

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Usage Details

• 70% MCMU have an Airtel connection and 48% a Reliance connection

Service provider of your mobile phone connection (Cumulative)

Urban Mobile Users

Urban Multiple

Mobile usersAirtel 39% 70%Vodafone 24% 34%BSNL 20% 32%Idea 13% 20%Aircel 5% 7%Reliance GSM 7% 12%Spice 1% 2%MTNL 3% 4%Loop Mobile 1% 2%Reliance CDMA 23% 36%Tata Indicom 18% 25%

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Usage Details

• While the average no. of connections MCMU have is 2.4, they use only an average of 1.6 handsets to operate these connections – indicates usage of multiple SIMs on the same handset (avg. of 1.4 SIMs per handset)

• Almost 76% of MCMU have a Nokia handset

Handset brand of your mobile phone connection(Cumulative)

Urban Mobile Users

Urban Multiple

Mobile usersNokia 62% 76%LG 24% 29%Samsung 15% 20%Sony Ericsson 11% 16%Motorola 10% 13%Haier 3% 5%Spice 1% 3%Classic 3% 3%HTC 1% 1%

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Usage Details

• MCMU are marginally more post-paid subscribers

Type of mobile phone connection (Cumulative)

Urban Mobile Users

Urban Multiple Mobile users

Prepaid 93% 90%Postpaid 7% 10%

• The tendency of having multiple connections is highest among urban mobile users who have been using mobile phones for more than 5 years

Since when have you been using the connection

Urban Mobile Users

Urban Multiple Mobile users

Less than 1 month 3% 1%1 to 3 month 2% 2%3 to 6 months 6% 6%6 months to 1 year 15% 16%1 to 2 years 23% 18%2 to 5 years 37% 37%More than 5 years 15% 20%Average usage experience (months) 30.2 32.7

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• International roaming and activated SMS packs are the most noticeable service features MCMUs use more than the regular urban mobile users Which of the following features are activated in your connection

Urban Mobile Users

Urban Multiple Mobile users

Outgoing STD facility 85% 88%Outgoing ISD facility 42% 44%Domestic Roaming 45% 49%International Roaming 14% 22%Call waiting service 57% 57%Call forwarding service 31% 34%Call barring service 19% 20%Voicemail 33% 33%WAP/GPRS/EDGE activation 21% 26%MMS 23% 24%Local language support 25% 25%Caller Ring Back Tune(CRBT) 21% 23%Mobile payment 17% 18%Able to download wallpaper/Ringtones/music/videos etc 35% 41%Closed User Group(CUG) 11% 13%Special/unlimited talk plans activated 18% 20%SMS pack activated 48% 54%Push mail service (like blackberry) 6% 8%

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• MCMU talk only marginally more minutes than AUMU

On an average how many hours in a day do you spend talking on your phone

Urban Mobile Users

Urban Multiple

Mobile usersAverage in minutes per day 112 126

• MCMU do not show any noticeably different satisfaction or dissatisfaction levels from their connections than the AUMU

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• Reliance is likely to gain the most if MCMU were to buy yet another connection. However, Airtel and Vodafone are more favorites at the AUMU level

Service providers are you most likely to go for your next mobile phone connection

Urban Mobile Users

Urban Multiple Mobile users

Airtel 33% 23%Reliance 15% 36%Aircel 4% 6%BPL/Loop Mobile 0% 0%BSNL 5% 4%Vodafone 32% 27%Idea 1% 0%MTNL 1% 0%Spice 0% 0%Tata Indicom 4% 0%Virgin 1% 3%Don't know/Can't say 5% 1%

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• The reasons that makes MCMU to switch to a new handset more than the AUMU are:

– Battery talk-time becoming very low (64% vs. 32% for AUMU)

– Need another spare handset (41% vs. 24% for AUMU)

– Want to switch between CDMA/GSM (30% vs. 19% for AUMU)

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