Multinational Companies in the World

Top Multinational Companies in the worldMultinational Companies

International Finance

World’s Top Multinational Companies

I. Microsoft

II. SAS

III. Netapp

IV. Google

V. FedEx Express

VI. Cisco

VII. Marriott

VIII. McDonald's

IX. Coca-Cola

X. SC Johnson

Company profile of Coca-Cola

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Business Address-

Postal Address

Tel - +1 404-676-2121

Fax- +44 1895 231 313

Website- www.coca-cola.com

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THE COCA-COLA COMPANYP.O. BOX 1734ATLANTA, GA 30301, USA

1 Coca Cola Plz NW

Atlanta, GA 30313, United States

1)Background of the company

a) Company History

Colonel John Pemberton was wounded in the Civil War, becameaddicted to morphine, and began a quest to find a substitutefor the dangerous opiate. The prototype Coca-Cola recipe wasformulated at Pemberton's Eagle Drug and Chemical House, adrugstore in Columbus, Georgia, originally as a coca wine. Hemay have been inspired by the formidable success of VinMariani, a European coca wine. In 1885, Pemberton registered his French Wine Coca nervetonic. In 1886, when Atlanta and FultonCounty passed prohibition legislation, Pemberton responded bydeveloping Coca-Cola, essentially a nonalcoholic versionof French Wine Coca. The first sales were at Jacob's Pharmacyin Atlanta, Georgia, on May 8, 1886. It was initially sold asa patent medicine for five cents a glass at soda fountains,which were popular in the United States at the time due to thebelief that carbonated water was good for the health.

b) What we do Manufacturing and selling soft drinks. Since it announced its intention to begin distribution

in Burma in June 2012, Coca-Cola has been officiallyavailable in every country in the world except Cuba andNorth Korea. However, it is reported to be available inboth countries as a grey import

2) Strategy & Vision

a) Vision

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Our vision serves as the framework for our Roadmap and guidesevery aspect of our business by describing what we need toaccomplish in order to continue achieving sustainable, qualitygrowth.

People: Be a great place to work where people areinspired to be the best they can be.

Portfolio: Bring to the world a portfolio of qualitybeverage brands that anticipate and satisfy people'sdesires and needs.

Partners: Nurture a winning network of customers andsuppliers, together we create mutual, enduring value.

Planet: Be a responsible citizen that makes a differenceby helping build and support sustainable communities.

Profit: Maximize long-term return to shareowners whilebeing mindful of our overall responsibilities.

Productivity: Be a highly effective, lean and fast-movingorganization.

b) Mission

Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.

To refresh the world... To inspire moments of optimism and happiness... To create value and make a difference.

c) Values

Our values serve as a compass for our actions and describe howwe behave in the world.

Leadership: The courage to shape a better future Collaboration: Leverage collective genius Integrity: Be real Accountability: If it is to be, it's up to me Passion: Committed in heart and mind

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Diversity: As inclusive as our brands Quality: What we do, we do well

d) Goals and Objectives

Increase profit by cutting down costs through productive

and efficient production facilities;

Focus on environment friendly bottling production and

enforce sustainability;

Continue to diversify its portfolio through innovations

and partnerships, keeping consumer demands in mind;

Increase annual operating income by 6-8% in order to

double their revenue by 2020

e) Growth Strategy

Diversification

Carbonated beverages are the company’s bread and butterbusiness so that the company is heavily relied on their sales.This implies that the company needs to increase awareness andsales on other drinks, such as bottled water, juice, ready-to-drink tea, and even Asian specialty drinks since the consumerpreferences are changing. Moreover, in order to maintain theirshare of sales in the increasing competitive market, Coca-Colahas to continue to strengthen their brand loyalty, innovation,and expand into other product categories in the beverageindustry.

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Diet products cannibalizing standard variants

As consumers have growing concerns about their health, such asobesity issues, which results in a reduce demand of standardcola. Therefore, the amount of sugar in regular soft drinkneeds to be reduced accordingly. Although the introduction ofthe diet cola successfully addressed this issue, theincreasing demand and sales of diet drinks cannibalized thesales of standard cola. The company needs to find a way tosustain their revenues while anticipating consumers’preference changes.

Acquisition targets in developed markets

With the strong penetration power in the mature soft drinksindustry, the Coca-Cola Company’s revenue growth can begenerated from secondary markets or new markets. However, indeveloped markets, an acquisition option is limited because ofmarket consolidation. It is challenging for the company tomake large acquisitions in all markets.

3) Products & Services

The Coca-Cola Company is a beverage company. “It owns orlicenses more than 500 non-alcoholic beverage brands”. Itprimarily serves sparkling beverages but also wide range ofstill beverages such as water, juices, ready-to-drink teas andcoffees, and sports drinks. The Coca-Cola Company was foundedin 1886, by John S. Pemberton and served Coca-Cola at a localPharmacy in downtown Atlanta, Georgia.

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Business Competitiveness

The Coca-Cola Company’s main objective is to maintain its dietcarbonated beverage sales in developed markets. As the demandfor carbonated beverages in emerging markets is increasing,such as markets in Middle East and Africa, may double 2010’srevenues by 2020 (Euromonitor,2013). Additionally, as thetrend of health and wellness is shaping the soft drinkindustry, the Coca-Cola Company is trying to increase its non-carbonated beverages sales in the market by acquiring otherdrink companies.

PepsiCo

The main competitor of the Coca-Cola Company is PepsiCo.PepsiCo is the world’s second largest food and beveragecompany and has a presence in over 200 countries. In order tomeet consumers’ health and wellness requirement, PepsiCo hasacquired Nutrition Co as a subsidiary. PepsiCo is temporarilyfocusing on reshaping its brand image that emphasizes onhealthy food and drinks. Like the Coca-Cola Company, PepsiCohas established well-known brands including, Pepsi, Gatorade.

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Quality Policies

We measure key product and package quality attributes byfocusing on ingredients and materials, and regulatingmanufacturing, bottling and distribution, of The Coca-Cola Company products to ensure those products meet Companyrequirements and consumer expectations in the marketplace.As The Coca-Cola Company expands our beverage portfolio andsupplier base to meet the increasing demands of growing anddeveloping markets around the world, customer and consumerexpectations and regulatory scrutiny continue to rise. Theglobal nature of our business requires that the Coca-Cola system has the highest standards and processes to ensureconsistent quality from our concentrate production to ourbottling and product delivery.

KORE guarantees the highest standards in product safety andquality, occupational safety and health and environmentalstandards across the entire Coca-Cola system by outliningclear requirements for the policies, specifications andprograms that guide our operations. With endorsement fromleadership throughout the Coca-Cola system, KORE integratesbusiness and quality objectives and aligns them withconsistent metrics to monitor performance; integratespreventive action as a management tool with more rigorousdemands when introducing new products and services;incorporates Hazard Analysis and Critical Control Points(HACCP) into our system standards; manages risk in ourCompany, bottling operations and across our supply chain; anddefines problem-solving methods and tools to drive consistentquality with improvements.

Ensuring the safety and quality of our products has alwaysbeen at the core of our business and is directly linked to thesuccess of The Coca-Cola Company. Our Company's Global ProductQuality Index rating has consistently reached averages near 94since 2007, with a 94.3 in 2010, while our Company GlobalPackage Quality Index has steadily increased since 2007 to a92.6 rating in 2010, our highest value to date.

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4) Management and Ownership

a) Directors

Muhtar Kent Herbert A. Allen Ronald W. Allen Ana Botín Howard G. Buffett Richard M. Daley Barry Diller Helene D. Gayle 

Evan G. Greenberg Alexis M. Herman Robert A. Kotick Maria Elena Lagomasino Sam Nunn James D. Robinson III Peter V. Ueberroth

Company Profile of Microsoft

Business Address:

Microsoft CorporationOne Microsoft Way

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Redmond, WA 98052-7329USA

Tel:(425) 882-8080Fax:(425) 706-7329Website: http://www.microsoft.com

Main Members of the company:

Total Number ofHolders

2,068

1. VANGUARD GROUP INC 386,749,2142.

2. CAPITAL WORLD INVESTORS 342,377,9333.

3. STATE STREET CORP 313,352,6024

4. FMR LLC 272,942,6275.

5. BARCLAYS GLOBAL INVESTORS UK HOLDINGS LTD 208,795,149

1.Background of the Company

a) History

Microsoft is a multinational computer technology corporation.The history of Microsoft began on April 4, 1975, when it wasfounded by Bill Gates and Paul Allen in Albuquerque.[1] Itscurrent best-selling products are the Microsoft

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Windows operating system and the Microsoft Office suite ofproductivity software.In 1980, Microsoft formed a partnership with IBM that allowedthem to bundle Microsoft's operating system with IBMcomputers, paying Microsoft a royalty for every sale. In 1985,IBM requested that Microsoft write a new operating system fortheir computers called OS/2; Microsoft wrote the operatingsystem, but also continued to sell their own alternative,which proved to be in direct competition with OS/2. MicrosoftWindows eventually overshadowed OS/2 in terms of sales. WhenMicrosoft launched several versions of Microsoft Windows inthe 1990s, they had captured over 90% market share of theworld's personal computers.The company has now become largely successful. As of 2013,Microsoft has global annual revenue of US$ 77.85 billion andnearly 110,000 employees in 105 countries. It develops,manufactures, licenses, and supports a wide rangeof software products for computing devices.

b) What we doDevelop Computer Software’s.

2.Strategy & Vision a) Vision

Global diversity and inclusion is an integral and inherentpart of our culture, fueling our business growth whileallowing us to attract, develop, and retain this best talent,to be more innovative in the products and services we develop,in the way we solve problems, and in the way we serve theneeds of an increasingly global and diverse customer andpartner base.

b) Mission The Microsoft mission regarding global diversity and inclusionis to create an environment that helps Microsoft capitalize onthe diversity of its people and the inclusion of ideas and

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solutions to meet the needs of its increasingly global anddiverse customer base.

c) Key Growth Strategies

Representation: Building a Pipeline of Future Leaders

Inclusion: Creating Engagement in the Work Environment

Innovation: Driving Market Excellence

3.Products & Services 1) MS Windows2) MS Office3) MS Server & Cloud4) Business & Enterprises

i) Microsoft Dynamicsii) Find & IT Expert

5) Devicesi) Surfaceii) Computersiii) Xboxiv) Nokia devicesv) Windows Phone

6) Servicesi) Outlook.comii) MSNiii) Skypeiv) Bing

7) Developers & IT Professionals

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4)Management

Board of Directors

Dina Dublon Former Chief Financial Officer, JPMorgan Chase

William H. Gates III

Founder and Technology Advisor, MicrosoftCorporation  

Maria M. Klawe President, Harvey Mudd College

David F. Marquardt

General Partner, August Capital

G. Mason Morfit

President, Value Act Capital

SatyaNadella Chief Executive Officer, Microsoft Corporation

Charles H. Noski

Former Vice Chairman, Bank of America Corporation

Dr. Helmut Panke

Former Chairman of the Board of Management, BMW AG

John W. Stanton

Chairman, Trilogy Equity Partners

John W. Thompson

Chairman, Microsoft Corporation

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Company Profile of Google

Business Address:

1600 Amphitheatre ParkwayMountain View, CA 94043USA

Tel:+ 1 650-253-0000

Fax:+1 650 253 0001

Website: http://www.google.com/

Main Members:

1. State Street Corp 22,757,69022. FMR LLC 20,368,8613

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3. Vanguard Group Inc. 14,624,13744. Price T Rowe Associates Inc. /Md/ 9,631,78055. Barclays Global Investors UK Holdings Ltd

7,482,927

1.Background

a) History

Google began in March 1998 as a research project by LarryPage and Sergey Brin, Ph.D. students at Stanford University.

Originally the search engine used the Stanford website withthe domain google.stanford.edu. The domain google.com wasregistered on September 15, 1997. They formally incorporatedtheir company, Google, on September 4, 1998 at a friend'sgarage in Menlo Park, California.

The Google search engine attracted a loyal following among thegrowing number of Internet users, who liked its simpledesign. In 2000, Google beganselling advertisements associated with search keywords.

a) What we do

We provide a variety of tools to help businesses of all kinds succeed on and off the web.

2.Strategy & Vision

a) Vision

Focus on the user and all else will follow

b) Mission

Google's mission is to organize the world's information and make it universally accessible and useful

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c) Values

1) We want to work with great people2) Technology innovation is our lifeblood3) Working at Google is fun4) Be actively involved; you are Google5) Don’t take success for granted6) Do the right thing; don’t be evil7) Earn customer and user loyalty and respect every day

d) Growth Strategy

The Global Business Strategy team provides thought leadership,and strategic and operational support to drive revenue growthfor Google’s Global Business Organization. Directly supportingthe Chief Business Officer, GBS works with Google executivesand key senior leaders to develop a long-term vision for ourbusiness and successfully deliver projects critical toGoogle’s short and long-term growth. Past and ongoing projectsinclude go-to-market and monetization strategies for specificproducts and customer segments, the monitoring of competitiveand industry trends and their impact on Google, and thedefinition and execution of long-term strategic priorities.

3.Products& Services

a) Products

Web Searcho Search billions of web pages

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o A browser built for speed, simplicity and security Mobile

o Get Google products on your mobile phone Image Search

o Search for images on the web News

o Search thousands of news stories Docs

o Open, edit, and create documents Translate

o Instantly translate text, web pages, and files between over 50 languages

Groupso Create mailing lists and discussion groups

Blog Searcho Find blogs on your favorite topics

Scholaro Search scholarly papers

Alertso Get email updates on the topics of your choice

Codeo Developer tools, APIs and resources

b) Business Competitiveness

Main competitors of the Google:

Apple Inc.Facebook Inc.

Microsoft Corporation.Samsung Electronics Co.

4.Management & Ownership

a) Directors

Larry Page, Sergey Brin Eric E. Schmidt L. John Doerr Diane B. Greene

John L. Hennessy Ann Mather Alan R. Mulally Paul S. Otellini K. Ram Shriram

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Shirley M. Tilghman

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