MULTIMEDIA PRESENTATION
MULTIMEDIA PRESENTATIONCORPORATE VIDEO ANALYSISBy Group : Gobi
Nathan A/L Vadivaloo 06DSB12S2017Nor Rulhuda Binti Wahid
06DSB13S2002Mohamad Faris Bin Azhari 06DSB13S2003Muhammad Hariff
Bin Ismail 06DSB13S2006Nurul Marliana Binti Omar 06DSB13S2004Kanda
Kumar A/L Rattanam 06DSB13S2018
POLITEKNIK PORT DICKSONCA604 MULTIMEDIA PRODUCTION
RIGHT PICTURES AND VIDEOSRelated to the subjectANLYSIS: : a)
Apple corporate video tells story of their Apple products b) MMC
corporate video shows their Services and componys main core
business c) UM video shows the facilities and courses they
provideBetter or good lighting composition Poor lighting will
present the wrong message or imageCreative lighting could give
dramatic effect to the messageGood lighting will make the video
message looks professional ANLYSIS: : a) Apple use creative
lighting lighting to show their creativity on their inventions b)
MMC and UM use minimal and good lighting to show their
Professionalism
SOUND QUALITYAudiance will always can notice the bad sound
qulityAudince will focus or try to hear to what to be said if the
sound is poor and they wont concentrate on video presentation.
Make sure the soud quality is up to standardClear and minimal
sound Not too loud or to slowAvoid noise ANALYSIS : a) Apple use
outdoor sound in their video but with very minimal noise and
standard sound quality b) UM used energetic sound edition and mute
the noise in outdoor shoots. c) MMC use fade in sound technic
through a music background without disturbing the audience view at
their video.
CLOTHINGSHuman subjects on the videoMake sure the human subjects
on the video or the image wearing a right clothing and related to
subject .ANALYSIS : Apple video :- school childrens clothing
Engineer's clothing outdoor challengers clothing:- Because in that
video audience are identified the subjects by their clothing and
actions and keep them appropriate to the topic or businessSimple
and plain clothingSuitable for a corporate video to produce an
unretract message
SPEECHSPlan what have to say or speakUse standard language or
wordingsWrite a script and read with a right toneANALYSIS:- a)
Aplle video doesnt contact speeches and simple wording atthe
beginning and ending b) MMC video have no voice but with simple
wordings c) UM video have both wordings and scripted speeches
Suitable voiceRecord or dub the video with Corporate
voiceANALYSIS:- UM video: Moderated male voice with right tone and
clear pronunciation.
VIDEO LENGHTMake short and simple videoANLYSIS:- a) Apple video
1minute 30 second b) MMC video - 2 minute 57 second c) UM video -
9minute ( longest)* Longest corporate video will never deliver the
message fully to the audience as they wil never watch it until the
end.
Straight to the pointANALYSIS : a) Apple use scenes to tell
reach their points b) MMC also did the same thing on their video.
c) UM doesnt stick with this rule and made a long and quiet bored
video
POINTS AND PROOF Tell the audience what the compoby or the
organization can do for themANLYSIS:- a) Apple video products b)
MMC video - services c) UM video - academic facilities
Back up the promisesANALYSIS : a) Apple shows their products or
promises b) MMC shows their achievements. c) UM shows their
facilities and history of achievements
LOCATIONOutdoor filming will produce noise or unnecessary
soundPlan the locationEdit the video if outdoor shooting is
necessary with voice or musicAvoid environment which can produce
noise, echo and distractionKeep away the devices which can produce
noise unexpectedly such as phone.
ANALYSIS : a) Apple use fully outdoor shooting but no
unnecessary sound b) MMC also did the same thing on their but
edited with music. c) UM edit their outdoor scenes with voice and
music
IMAGINATION AND CREATIVITYUse the imagination and creativity to
arrange the sequence of videoANLYSIS:- a) Apple tells the story by
creative scenes b) MMC use creative effects on its video to move on
their story
Graphic workANALYSIS : a) UM used a lot of graphic works on
their videoNOTE: minimum graphic works are advisable to produce
genuine video