Multimedia Planning

Michael Roberts, The Arizona Republic

Visual Journalism andMultimedia Planning

Visual Journalism andMultimedia Planning

Form vs medium Match content to medium Combine medium to form Slide shows, Video, Flash

form (noun) -- the visible shape orconfiguration of something, arrangementof parts; shape.

medium (noun) -- an agency or means ofdoing something.

Form vs Medium

• Slide shows

• Video

• Flash

Online mediums

• Beginning - middle - end

• Three acts (1) Characters + complication (2) Develop complication (3) Resolve complication

Story forms

• Inverted pyramid

• Block

• Wine glass

• Layer cake

Movie capsule review

Identify movie and telegraph judgment

Recap movie

Conclusion: Explain judgment

Story forms

Business entrepreneur profile

ID person and accomplishment (10%)

Context of accomplishment (15%)

How person did it (60%)

Lessons /what’s next (10%)

Story forms

• Slide shows

• Video

• Flash

Online mediums

Select medium

Time: How much time to publication

Resources: People, man hours, equipment

Shelf life: Amount of effort vs return

Interactivity: Opportunities for users tocontrol what they see and hear

Slide shows

Time: Quick to create & edit

Resources: One person; easy to learn

Shelf life: Short or long

Interactivity: Yes; easy & popular with users

Video

Time: Consuming (plan, shoot, edit)

Resources: Extensive training; videographer

Shelf life: Short or long

Interactivity: Very limited

Flash

Time: Very time consumingResources: Considerable staff time; canrequire text, photos, video, graphics

Shelf life: Should be long

Interactivity: Extremely interactive

Exercise: Select medium

Combine medium with form

Slide shows

CUTLINE 1: (Petri dish)

Take a rare tour inside an anthrax lab. Northern Arizona University has the world's largest collectionof anthrax with about 2,000 strains. This photo shows gray colonies of Bacillus anthracis, thebacterium that causes anthrax.

CUTLINE 1 REVISED: (Keim and vial)

Professor Paul Keim of Northern Arizona University played a key role in analyzing anthrax from the2001 letter attacks, the worst biological attacks in U.S. history. Twenty-two people were infectedand five died. Keim’s work made his NAU laboratory one of the leading anthrax research centers inthe world. Keim is moving to a new NAU lab in 2008 that will allow him to expand his research onother dangerous germs. Keim is pictured here with a magnified photo of a vial that contains asample of spinal fluid taken from a Florida photo editor who died of anthrax in the 2001 attacks.

Teens + discipline; military plans; teamwork.

Deer Valley High School's Air Force JROTC program offers students a chanceto learn military customs, discipline, leadership skills and teamwork. This year85 students enrolled in the elective program, some with the goal of joining themilitary after graduation. The program can be demanding and not everyonemakes it to the end. Here cadets march in the Heart of Valor Veterans Dayparade in Phoenix, including Jake Suss (front), Michael Campos (left), andEthan McMannis (right).

Living in Room 202

Play Slide Show

Combine medium with form

Video

5 Video Story Forms

Event: One-time event. Ongoing, recurring event.

Guide: Tour. Orientation. Consumer or participantinformation. How-to.

Profile: Person. Place. Organization.

Slice of life: Sights and sounds, often of the familiar.

Man on the street: Quotes and views from people.

Video story forms

Event Guide Profile

Slice of life Man on the street

Combine medium with form

Flash

Story (B)

PhotosAlt story formOnline linksPoll results

Story (A)(new lede)PhotosSlide showVideoBlogAlt story formLink setLive feedGuestbookPoll

Story (A)

PhotosSlide showVideoBlogAlt story formLink setLive feedGuestbookPoll

1-2 graphsPhoto

StoryPhotoVideoAlt story form

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