WWW.FOODANDBEVERAGEPACKAGING.COM Online Media Services: Ads • Video • Podcasts Webinars • White Papers e-Newsletter • Digital Issues Searchable Supplier Database 2009 INTEGRATED MEDIA PLANNER Reaching More Food and Beverage Packagers Than Any Other Magazine! * NEW FOR 2009 • Special 50th Anniversary Issue in April • Four new category-focused supplements in January, June, September and November • New R.F.P. (request for proposal) Leads Program • Lead ADvantage Program advertiser bonus • Weekly Food & Beverage Packaging Insights e-Newsletter • Multimedia Advertiser Program * Source: BPA Circulation Statement, December 2008
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Multimedia Advertiser Program INtEGRAtED MEDIA PlANNER€¦ · Food & Beverage Packaging targets the Markets that Account For 63.1% Of All Packaging Equipment Shipments targeted Editorial
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www.FOODANDBEVERAGEPACKAGING.com
Online Media Services:Ads • Video • Podcasts
Webinars • White Paperse-Newsletter • Digital Issues
Searchable Supplier Database
2009 INtEGRAtED MEDIAPlANNERReaching More Food and Beverage Packagers than Any Other Magazine!*
NEW FOR 2009• Special 50th Anniversary
Issue in April• Four new category-focused
supplements in January, June, September and November
* Source: BPA Circulation Statement, December 2008
the Undisputed leader for Food and Beverage Packagers
Pharmaceuticals andMedical Devices: 11.3%
Chemicals: 5.1%
Personal Care Products,Toiletries, Cosmetics: 4.7%
Consumer Durables: 3.2%
Hardware/Industrial/Automotive Products: 3%
Paper Products and Other Consumer
Non-Durables: 3%
Converters/Printers: 3%
All Other: 3.5%
Pha
All Oth
Chemic
PeT
POth
Non-
onverters/Co
Beverages26.1%
Foods37%
Food & Beverage Packaging targets the Markets that Account For 63.1% Of All Packaging Equipment Shipments
targeted Editorial targeted Environment
The food and beverage packaging industries account for more than 63.1% of all dollars spent on packaging equipment. These two segments are the largest in the packaging industry with specific needs and obstacles that are most accurately addressed by Food & Beverage Packaging, the industry’s leading, dedicated publication for food and beverage packagers. We are your most useful resource to reach professionals in this marketplace.
Focused, Award-Winning EditorialFood & Beverage Packaging devotes its award-winning editorial to the food and beverage packaging markets. The publication delivers in-the-field coverage, analysis, trends and technical information at a depth that publications covering the entire spectrum of packaging simply cannot deliver. The result is a publication that connects immediately and closely with readers about their specific issues, applications and packaging solutions. Food & Beverage Packaging’s content is concentrated to professionals in the food and beverage markets – your customers.
Food & Beverage Packaging’s weekly e-newsletter delivers concentrated, time-sensitive content directly to the desktops of food and beverage packaging professionals. Enhance your print ad campaign with your banner ad or sponsored link in Food & Beverage Packaging Insights e-newsletter. You’ll reach your prime customers at a greater frequency.
Spend $28,000 or more combined in print and electronic marketing products and earn premium integrated media rates. Our comprehensive market reach through print and electronic products allows you this exclusive opportunity to cost-effectively market your company. See our rate card for this special offer and lower combined rates!
New in 2009!
New and Improved
In 2009!
Source: PMMI
Food & Beverage Packaging – the Most Useful Information Source for Food and Beverage Packaging Industry Professionals
Our readers declared Food & Beverage Packaging the most useful publication to help
them grow their business. Our precise focus on the food and beverage packaging
segments creates a unique avenue for you to easily reach new and existing customers.
Food & Beverage Packaging – the Best-Read Industry Magazine
Industry professionals agree that Food & Beverage Packaging is the magazine they
read the most. Your ad is more likely to be seen in a well-read publication.
Visit us at www.foodandbeveragepackaging.com for our expanded online integrated media planner. See what other opportunities Food & Beverage Packaging can offer you!
0 20 40 60 80
76%
24%
Broad-BasedMagazines
0 20 40 60 80
76%
13%
8%
3%
Packaging Digest
Packaging World
PMT Packaging Machinery Technology
Source: Clear Seas Research Food & Beverage Packaging Ad Readership Study, July 2008
Source: Clear Seas Research Food & Beverage Packaging Ad Readership Study, July 2008
the Most Circulation to Food & Beverage Packagers
Beverage16.4%
(9,000)
Food – 80.9%(44,481)
Total Qualified Circulation: 55,000
RetailHeadquarters2.8% (1,519)
Source: BPA Circulation Statement, December 2008
Source: Clear Seas Research, Food & Beverage Packaging Reader Preference Study, July 2008
Our readers spend $1.3 million on
packaging each year(mean total annual dollar value of food and
beverage related packaging equipment, containers, materials, supplies and services.)
Our industry-leading food and beverage packaging circulation matches our targeted editorial focus. Every month we deliver your message to more buyers and decision-makers in marketing, operations, engineering and purchasing than anyone else. We put your message in front of new customers in all areas of the packaging industry.
Since 1959, Food & Beverage Packaging (originally as Food & Drug Packaging) has reported on the trends and technologies challenging packagers in the food and beverage markets. Our April 2009 issue celebrates 50 years of food and beverage packaging innovations in a special anniversary issue that looks back at our history and ahead to the future.
thE ONlY MAGAzINE YOU NEED tO REACh FOOD AND BEVERAGE PACKAGERS!
Machinery and Equipment
2009 EDITORIALCALENDAR
www. f oodandbeve r agepackag ing . com
Corporate Profile (In-Field Report)
Products
FREEAdvertiserBonuses(1/2 page or larger)
Supplements
Materials and Containers
Market Trends
JanuaryCloses Dec 15
FebruaryCloses Jan 15
MarchCloses Feb 16
AprilCloses Mar 13
MayCloses Apr 15
JuneCloses May 15
SeptemberCloses Aug 14
Best Practices From a Major Food/Beverage Processor
Best Practices From a Major Food/Beverage Processor
Best Practices From a Major Food/Beverage Processor
Best Practices From a Major Food/Beverage Processor
Inspection: Vision, Optical, X-ray, Metal Detection, Checkweighing
Our diverse and expansive portfolio of food, beverage and packaging magazines gives you an unmatched resource to reach decision-makers in all areas of these industries. Consider these other BNP Media publications as part of your marketing reach:
Searching for ways to better position your company in the market? Seeking new ideas on how to improve product acceptance? Venturing into new markets and not sure which path to take? Get vital data you need with Clear Seas Research.
Dedicated to providing results-oriented market research and insightful analyses with a focus on understanding your business.
The 2009 Integrated Media Planner includes a full range of solutions from brand-building advertising to integrated direct response e-media programs and relationship-building face-to-face events. Our editorial, sales and e-media teams offer you expertise and experience, develop custom programs to reach your marketing goals, enhance new product initiatives and help ensure results.
Visit www.foodandbeveragepackaging.com for an expanded online integrated media planner with additional information about our print and electronic media services.
Buyer’s Guide, December • Close: Nov. 2List your company for year-long exposure to your audience in print and online. Attract buyers to your company with
advertising and enhancements to suit every budget including new online options like video and even Request For Proposal
(R.F.P.) sales leads.NEW for 2009!
Add/update/edit your listing online, anytime. Go to our website to set up
your account access.
Online & Digital Resources at foodandbeveragepackaging.com
The core of our integrated media services is a combination of our print magazine, our website and our other related ancillary services. As your partner, we offer you a wealth of opportunity to build your brand and grow your business. Drive traffic to your site and generate sales leads by placing your advertising message on foodandbeveragepackaging.com. You’ll receive optimum exposure, accountability and a wide array of promotional options to fit your strategy and budget. Generate leads and gain exposure by utilizing these website opportunities:
• Banners • Tiles• Skyscraper Ads• Sponsored Links• Videos• Podcasts• White Papers• Webinars• Microsites• Customized Digital Magazines
the BNP Custom Media Advantage
BNP Custom Media develops unique, innovative, tailored custom media programs to meet your marketing needs while you build the relationships that will carry your business forward.
• Access to the market: BNP Custom Media combines the power of 21 media brands and an incomparable vertical market readership. You’ll have access to our extensive subscriber base of 238,785* industry professionals. This gives you direct, focused access to your clients.
• Editorial & Content Expertise: Our award-winning editorial staff combines years of industry experience to offer you an exclusive resource to help shape the success of your project.
• Media Resources & Capabilities: From compelling graphics to cutting-edge online opportunities, we can develop media components to accompany all of your custom media projects.
*Source: BNP food, beverage and packaging unduplicated circulation, August 2008.
Educate Professionals in Your Industry and Generate leads with Webinars
If you have not yet employed Webinars in your advertising efforts, you are missing out on an opportunity to target qualified audiences. Not sure where to start? Let the experts at Food & Beverage Packaging help you. Staff experts will take care of all the promotion, registration and Webinar management. You will build brand awareness, become an educational leader and receive the lead database of all registrants. Contact your sales rep today to get started.
Food & Beverage Packaging’s weekly e-newsletter, Food & Beverage Packaging Insights, provides complete market coverage directly from key industry professionals and gives
our readers unique industry analysis and hard-to-get industry trend information.
E-newsletter ads can generate sales leads, promote new products or drive traffic to your websites. Place a banner, tile,
contextual or skyscraper ad, or link to supplier White Papers and video. Consider a custom e-newsletter with unique content targeted to your customer base.
Sponsor a Digital Edition or let us create a customized digital magazine for you. Digital issues feature interactive capabilities with live links to your web pages and e-mail addresses. You can also link to streaming audio or video presentations of your products and services. Contact your sales rep today to explore the expansive capabilities of this online service.
Color Rates4-Color or 3-Color Process Special ColorRates are for R.O.P. 4- or 3-color Additional charge for any special process inks only. Printing is by color and black.web-offset. Per Page $1370Per Page $1950 Per Spread $1720Per Spread $2420 Per 1/2 page $910Per 1/2 page $1250
Insert Rates Contact Publisher for more Information.
Classified RatesBoxed/display ads. One inch minimum. All classified ads are payable with copy and are non-commisionable. Net rates listed. Color is additional charge.
Website Specs Web Specs: Banner ad 468 x 60 pixels Tile Ad 125 x 125 pixels Sponsor Button 120 x 60 pixels Skyscraper Ad 120 x 240 pixels Article Sponsorship Ad 300 x 250 pixelsFile Size: 20K or less (JPG or GIF file); 30K or less (SWF file)Colors: 256 colors or lessResolution: 72 DPIFile Formats: JPG, GIF (static or animated) SWF (Adobe Flash must include .FLA file)Animation within ad unit: 30 seconds maximum without being re-initiated by the user; 15 seconds max for total animation
Mechanical InformationTrim Size 8” X 10-3/4” Vital advertising material should be kept at least 1/4” away from final trim,
1/2” from bleed size. Critical material should not run into the gutter.Printing Body forms and covers heat-set web offset.Binding Saddle-stitched. Jogs to head.
Advertising Space SizesNON-BlEED INChES BlEED INChES (width x depth) (width x depth)
Above sizes allow for 1/8” bleed on all sides.Gutter bleed only – each side 7-5/8” X 10”
Production InformationSWOP Specifications Apply.• Digital File Submission: All materials submitted electronically are subject to review by the
production department. Macintosh formatted CD’s are preferred. Advertisers may also send their files electronically using our FTP site. Contact the Advertising Manager at (847) 405-4000 for specifications and directions for downloading ads.
• Ad Materials: High Resolution PDF-X1a files with fonts and images embedded, CMYK, 300 dpi. Advertisers must provide a go-by for identification purposes.
• Certified Color Press Proof: All ads will be printed to the density indicated in the file unless a certified color press proof is provided. Valid types of color proofs include Matchprints, Fujiproof, or digital proofs such as Pictro or Iris. Laser, ink-jet, or color copy proofs are acceptable for identification purposes only. If a valid color proof is not provided but is desired, we will produce one at an additional production charge of $50.
• Production Charges: Artwork, copy changes, film conversion, other prep work are billed at net, no agency discounts.
• Material Storage: Materials are stored by publisher for 1 year from issue date, then destroyed unless otherwise instructed by the advertiser or agency.
• Agency Commission: 15% to recognized agencies on space, color, and position if accounts are kept current. Commission is not allowed on insert handling, special binding or trimming of inserts, reprints, other mechanical charges, spotlight ads and classified advertising.
• Short Rates and Rebates: Advertisers will be short-rated if within a 12-month period from the date of first insertion they do not use the amount of space upon which their billings have been based. Advertisers will be rebated or receive credits if within a 12-month period they have used sufficient additional space to warrant a lower rate than the rate they have been billed.
• Cancellation Policy: No cancellations accepted after published closing date. Contracts may be cancelled by advertiser or publisher on written notice 30 days in advance of closing date.
• Issue and Closing Dates: Issues are published 12 times a year. See editorial calendar for closing dates.
Ship Materials, Insert Samples, Insertion Orders, etc. to:BNP Media, 155 N Pfingsten Road, Suite 205, Deerfield, Il 60015Attn: Rosemary Gess, E: [email protected], P: 847-405-4117
7” x 10” 4-1/2” x 10” 3-3/8” x 10” 7” x 4-7/8” 4-1/2” x 7-1/2” 2-1/4” x 10” 4-1/2” x 4-7/8” 7” x 3-3/8” 3-3/8” x 4-7/8” 7” x 2-3/8”
8-1/4” x 11” 5-3/16” x 11” 4” x 11” 8-1/4” x 5-3/8” 16-1/4” x 11”
MUltIMEDIA ADVERtISER PROGRAM - Lower Combined Rates! (Requires total investment of $28,000)
WEBSItE RAtES 6x 12x Banner Ad $ 1400 $ 1300Tile Ad 925 897Sponsor Button 1225 1150Skyscraper Ad 1900 1800Article Sponsorship Ad 2200 2100