Multimedia Academy 2015 | Keynote

M U LT I M E D I A 2 0 1 5

M U LT I M E D I A E VO L U T I O N

M U LT I M E D I A R E VO L U T I O N

E VO L U T I O N = R E VO L U T I O N

We’re living in a time of revolution.

A multimedia revolution.

And that revolution is being fought in the trenches of content creation and publishing.

The battle ground is the world of connected devices.

H OW D I D W E G E T H E R E

Media used to be TEXT only

Then we created ways to deliver multimedia experiences through the presentation layer:

Images, Animation, Video, Interaction (hover, click)

These were driven by technology (connectivity, cloud hosting, storage):

HTML DHTML Flash HTML5 Rich Media GIFS Touch Screen Virtual Reality Voice Activation

T H E D E V I C E S T H AT G OT U S H E R E

Desktop: GUI, Mouse

Mobile: The Smart Phone, Touch Screen

Internet of Things: Connected Devices + WiFi

W H AT D O E S I T M E A N ?

• Multimedia hasn't changed

• Delivery and devices have changed and that has caused the creation of multimedia to change

• Multimedia used to be about displaying content

• Multimedia is now about User Driven Experiences

G E T T I N G I T D O N E

1. Normalize Your Content Delivery

2. Optimize Your User Experience

1 . N O R M A L I Z E D E L I V E RY

• File Size

• File Type

• Speed/Load time

• Image size

1 . N O R M A L I Z E D E L I V E RY

• Build for one screen, the mobile screen

• Use aspect ratios vs pixel size

• Embed vs Link

• Utilize native players where possible

• Utilize HTML5 where ever possible

• Build an app

2 . O P T I M I Z E U S E R E X P E R I E N C E

• Intuitive

• Immersive

• Informative

• Entertaining

• Actionable

2 . O P T I M I Z E U S E R E X P E R I E N C E

• Data

• Data

• Data

• Data

• Data

5 T H I N G S TO TA K E AWAY

1. Native experiences within channels and platforms always perform better

2. We’ve officially gone Mobile Always

3. It’s an app world, don’t be afraid to put yours out there

4. Design for multi-tasking consumers (aka focus on the first three seconds of that auto play video)

5. The mobile device is the new Personal Primetime

T H A N K YO U