Multifaceted Design for Persuasion Towards a more complex take on designing for persuasion. A Mobile Safety Watch app casestudy. Fenne Verhoeven, Arjan Haring, Remko van der Lugt, Laurens Vreekamp, and Marieke Zielhuis Funded by
Multifaceted Design for Persuasion
Towards a more complex take on designing for persuasion. A Mobile Safety Watch app casestudy.
Fenne Verhoeven, Arjan Haring, Remko van der Lugt, Laurens Vreekamp, and Marieke Zielhuis
Funded by Creative Experience Learning Labs
Arjan Haring
n Docent/onderzoeker Hogeschool Utrecht n Kandidaat Promovendus TU Delftn Ondernemer, medeoprichter PersuasionAPI
n Voormalig Bestuurslid Chi Nederlandn Initiator van Design by Firen Initiator van Design for Conversion
In the beginning…
n Casestudy Citizen Theft-watch
“We want to explore the use of mobile technologyto peacefully monitor potential crime-patterns to help law-enforcement in locating gangs that commit crimes in public spaces.”
Priya Prakash, NokiaChief Experience Officer
Persuasive Technology
BJ Fogg, Director Stanford Persuasive Technology Lab
“Technology that is designed to change attitudes or behaviors of the users through persuasion and social influence, but not through coercion.”
6 proven sales strategies
1. Scarcity2. Social Proof3. Authority4. Reciprocity5. Liking6. Commitment
Prof. Robert Cialdini
8 step design procesbehavior BJ Fogg
1. Target Behavior
2. Target Audience
3. Obstacles
4. Technology channel
5. Persuasive Technolgy Examples
6. Imitate
7. Test & Iterate
8. Expand on succes
BJ Fogg
Case: Reporting minor crime incidents
Behavior Models normally have 3 levels of persuasion
Micro, Meso, Macro grid
3 levels of persuasion
Lacking
Lacking Lacking
MSW app builds upon existing behavior
Available
Enabling the micro level
One click reporting
Enabling the meso level
Simplicity!
Engaging (fellow) walkers
Social Proof
Enabling the macro level
Applying Persuasive Technology to Sustainability
September 1, 2011 opening of Clean Behave Innovation Lab.
[email protected]@arjanharing
Applying Persuasive Technology to Sustainability
[email protected]@arjanharing