Multichannel Pharma Marketing by Wiley Interface

Print Face-to-face

Digital

Multi-Channel Marketing – Connecting with Your Physicians

What are your marketing channels?

Website EmailAdvertising Conferences

PrintRSS

FeedMobile Apps

Reprints and Digital

Publication

Are you maximizing your reach?

Physicians get medical information via multiple channels

How can you integrate across different channels to start a meaningful conversation

with your target audience?

How can you amplify your message beyond a single

channel?

Consolidate the trusted content and innovative

learning tools intomicrosite.

Systematically track users’

behavior and gain customer’s

insight.

Microsite

Expand from Reprints to E-Reprints and use them for eLearning Transit from selling to learning

Transit from meeting highlights bulletins to citable supplementsExpand from physical conference to online events and digital formats

Transition valued content in books and guidelines to point of care

Source: BCG, “Breaking Through the Noise: Pharmaceutical Multichannel Marketing in a Digital World”, 2014

From print to E- reprints

Enable conversations with your physicians

PrintDigital

Print Face-to-face

Digital

MEDICAL CONFERENCES

Face-to-faceMEDICAL

CONFERENCES

Time and budget limits more physicians from attending

Publish conference proceedings as a

supplemental issue of a peer-reviewed

international journal and reach a larger

target audience

Supplements Spotlight

Rapid publication times ensure speed to market, with high ethical standards and transparent publication practices

Enhance your reputation as a trusted resource by publishing with Wiley and our society partners

16

Wiley Journal Highlights

1,600 Journals

244 JournalsRanked in

Top 10

6.2 MillionArticles on

Wiley Online Library

Over 850 Societies Partnerships

More than 460 Nobel

Laureates & KOLs publish with Wiley

Reach 12.2 Million

Unique Visitors

Do you know that online journals and publications are an effective channels for engagement?

Source: Cegedim Strategic Data, “Healthcare professionals’ use of digital channels has positive impact on prescription intention”, 2014Manhattan Research, “Taking the Pulse® Global 2013”

Extend the value of peer-reviewed content

Develop e-learning programs

To educate your targeted audience on a specific topic, based on journal articles, supplement, video or journal podcast

E-learning improves clinical practice.

50% of doctors use the internet for continuing medical education

Source: Manhattan Research - Google Physicians Channel Adoption Study

Leverage Wiley’s reach and experience to develop eLearning programs

You can track the result of eLearning programs via digital analytics

Meaningful Engagement

Source: Cegedim, “Multichannel: Remote Interactions – A Value Channel that Makes You Time Rich”, 2014Manhattan Research, “Taking the Pulse® Global 2014”

Webinars with real-time KOL interaction

Engage your target audience in real-time and showcase your brand and thought leadership through learning and interaction.

Create a seamless experience with a Wiley microsite

Go-to site for physicians to easily access content

Some healthcare professionals prefer to receive information in mobile apps than on websites

Source: Google Manhattan Study, “The Doctor’s Digital Path to Treatment”, 2012

84% of physicians look up information on smart mobile devices to make clinical decisions

Source: Google Manhattan Study, “The Doctor’s Digital Path to Treatment”, 2012

Reach physicians on-the-go with mobile apps

Create a guideline app to support medical practice

Advertise and reach your target market in one of over 200 journal apps

39 of our Journal Apps rank in the Top 100 apps on Apple’s Newsstand’s Science category

Understand where to connect

Connect through Content

Integrate Wiley’s trusted content with innovative learning tools to engage with your physicians on their preferred channels

Website EmailAdvertisingConferences Mobile Apps

Reprints and Digital

Publication

What’s your physician’s preferred channel?

PrintFace-to-

faceDigital

Communicating your message

on their preferred channels

Increase your reach

and impact

Learn how Wiley can support you in championing your products to your target

audience across multiple channels

Find out more at:www.interface.wiley.com

bit.ly/interfacemcm15Download your free e-book and

apply multichannel marketing now.

Talk to us today [email protected]

for free consultation