July Systems Multichannel innovation presentation for Ecom UK
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• Founders built the world’s first internet to mobile platform (1997)
• HQ in San Francisco with offices in London + Bangalore
• 100+ R&D engineers
• Backed by Intel
Nominee
Transforming business through mobile
100+ B2B ClientsDelivering billions of transactions to over 100 million users
Broadcast
Media
2Transforming business through mobile
Retail & Travel
Sports
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Evolution of retail on mobile in the UK
43Transforming business through mobile
2% 11% 25% ?
58%50%25%
Focus on shrinking desktop experience
54Transforming business through mobile
2012 – 2013 …………….67 trading days to go • Millions more people will have new devices – iPad 4,
iPad Mini, KindleFire, Nexus
• 4G network - up to 10x 3G speeds - and free wifi
continues to spread
• UK mobile ad spend hits £500m in 2012 – “10% of our
media time spent on mobile – 1% of total ad budgets”-
Mary Meeker, KP
• Attention shifts away from shrinking desktop to
innovating mobile specific experiences
4 Mobile Trends in Retail
5Transforming business through mobile
Mobile = Just Another Channel
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“ You can’t weigh up an investment in mobile against its corresponding return on m-commerce …
although that will happen if done right. Rather, we regard mobile as the GLUE that ties everything
together .. be it digital, in-store, television, print or outdoor” – Julie Ask, Forrester
6Transforming business through mobile
“We are receiving 20% of our sales through mobile devices. People who want to have a lot of control over their customer experience will want to take control of their mobile environment.”
Mark Uhrmacher, CTO at Ideeli
22In-house control over mobile UX is key
87Transforming business through mobile
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Tablets – A Strategic Imperative for Retailers
• Higher AOV & conversion rate
• Creation of personal malls by consumers
• Beautiful ‘shop window’ experiences
• Product showcase
• On-line and off-line browsing
• Social integration beyond ‘like’
8Transforming business through mobile
33
109Transforming business through mobile
...the incremental effect of adding new channels
A content owner adds 75% monthly pageviews per user by adding multiple mobile experiences for different contexts
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Tablets – A Strategic Imperative for Retailers
10Transforming business through mobile
44
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Agility is the name of the game...
11Transforming business through mobile
• HTML5 for cross platform
• Decoupling business/marketing
needs from IT
• Mobile First and Fast
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Agility drives 2x engagement via constant change...
12Transforming business through mobile
Dynamic =regular content updates, changes in layout, interactive features