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Multiattribute Utility Theory concepts application examples.

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Page 1: Multiattribute Utility Theory concepts application examples.

Multiattribute Utility Theory

conceptsapplicationexamples

Page 2: Multiattribute Utility Theory concepts application examples.

Objectives

• ECONOMIC POLICY • maximize production

• equalize distribution

• GOVERNMENT POLICY• reconcile many interest groups

• BUSINESS• reconcile short run/long run tradeoffs

• utlize long range planning (maintenance, labor)

Page 3: Multiattribute Utility Theory concepts application examples.

BUSINESS OBJECTIVES

• PROFIT• short run cash flow, after tax profit, long run

• RISK• diversify, hedge

• MARKET DEVELOPMENT• new products, wider market, quality

• CAPITAL REPLENISHMENT• LABOR RELATIONS

Page 4: Multiattribute Utility Theory concepts application examples.

Multiobjective Problems

• Energy Policy health, environment, self-determination

• Administration budgeting, setting objectives

• Government services, location, tax rates

• Water Resources Management• NASA project selection

• MIS system selection

• POM vendor selection

Page 5: Multiattribute Utility Theory concepts application examples.

Finnish Energy Policy

• Finland running out of energy in early 1980s• alternatives:large nuclear

large coalconservation & small plants

• 1984 2 companies applied for a nuclear plant• hot issue• Hamalainen built AHP DSS for interested users

Page 6: Multiattribute Utility Theory concepts application examples.

HierarchyF in n ish E n e rg y H ie ra rchy

ch eapso u rces

fo re igntra de

ca p ita lre so u rces

n a tion a l e co no m y

n a tion a lre so u rces

p o llu tionre d uc tion

a cc id e nta vo id an ce

h e a lth sa fe ty & en v iro n m e nt

in de pe nd en ce ce n tra liza tion co op e ra tion

p o lit ica l

e n e rg y p o licy

alternatives of nuclear, coal, & conservation below each lower element

•Used by members of Parliament

•after Chernobyl, dropped nuclear

Page 7: Multiattribute Utility Theory concepts application examples.

Selection Techniques

many techniques exist to support selection decisions

• multi-attribute utility theory (MAUT)• simple multi-attribute rating technique

(SMART)• analytic hierarchy process (AHP)• French methods (outranking)• Russian methods (ordinal)

Page 8: Multiattribute Utility Theory concepts application examples.

MAUT concepts

rigorously measure value vj

• identify what is important (hierarchy)• identify RELATIVE importance (weights wk)• identify how well each alternative does on each

criterion (score sjk)

• can be linear vj = wk sjk

• or nonlinear vj = {(1+Kkjsjk) - 1}/K

Page 9: Multiattribute Utility Theory concepts application examples.

MAUT concepts

• basis: there is a single dimensional value measure – it is cardinal, can be used for ranking

• analyst’s job - find that function – (measure accurately)– scores– weights

Page 10: Multiattribute Utility Theory concepts application examples.

caveats

• people buy insurance (expected payoff < cost) because they avoid risk

• people gamble (expected payoff << cost) because they are entertained

• utility theory NORMATIVE (how we SHOULD act)• utility not necessarily additive

[value of 8 eggs not always = 4x(value of 2 eggs)]money CAN serve as utility measure

Page 11: Multiattribute Utility Theory concepts application examples.

conclusions

• MAUT considered the “scientific” approach• focuses:

– measure as accurately as possible– identify utility function as accurately as

possible– be as objective as possible

Page 12: Multiattribute Utility Theory concepts application examples.

SMART

• MAUT is a little abstract– difficult to accurately develop tradeoffs

• SMART based on the same theory– simpler implementation– linear form– direct entry of relative scores & weights

Page 13: Multiattribute Utility Theory concepts application examples.

SMART technique

1. identify person whose utilities are to be maximized2. identify the issue or issues3. identify the alternatives to be evaluated4. identify the relevant dimensions of value for evaluating

alternatives (attribute scales)5. rank the dimensions in order of importance6. rate dimensions in importance, preserving ratios7. sum the importance weights, & divide by total(wi)8. measure how well each alternative does on each dimension(sij)9. U = wi sij

Page 14: Multiattribute Utility Theory concepts application examples.

points

• in Step 4, limit criteria– there are only so many things a human can keep

track of at one time– 8 plenty– if weight extremely low, drop

Page 15: Multiattribute Utility Theory concepts application examples.

methodology

• Step 4: Jobs: Big 5 firm, dot.com, local bank• Step 5: rank order criteria

– Experience (no value to cutting edge); – Pay ($25k to $50k); – Location (unattractive to great);– Workload (40 hours/week to 80 hours/week)– Travel (very heavy to a little travel)

• Step 6: rate dimensions– least important = 10: travel = 10 workload = 15

location = 20 pay = 30 experience = 45

Page 16: Multiattribute Utility Theory concepts application examples.

methodology

Step 7: Develop weights

Divide by total check: 100 for bestaverage

Experience 45/120 = 0.375 100/260 = 0.385 0.38

Pay 30/120 = 0.250 70/260 = 0.269 0.26

Location 20/120 = 0.167 40/260 = 0.154 0.16

Workload15/120 = 0.125 30/260 = 0.115 0.12

Travel 10/120 = 0.083 20/260 = 0.077 0.08

Page 17: Multiattribute Utility Theory concepts application examples.

methodology

• purpose of swing weighting– Consider difference in scales– The input is admittedly an approximation– Giving values based on a different perspective

• additional check

• should yield greater accuracy

Page 18: Multiattribute Utility Theory concepts application examples.

scores

• Step 8: score each alternative on each criterion• need as objective a scale as you can get• doesn’t have to be linear

0 worst ideal 1.0Experience none (0) focused (0.3) general (0.9) cutting edge (1.0)Pay $25k (0) $30k (0.5) $35k (0.7) $40k (0.8) $50k (1.0)Location bad (0) Dallas (0.7) Austin (0.9) Bryan (1.0)Workload 80 hr (0) 70 hr (0.2) 50 hr (0.8) 40 hr (1.0)Travel excessive (0) lots (0.3) none (0.4) a little (1.0)

Page 19: Multiattribute Utility Theory concepts application examples.

Scores

Big 5 Dot.com Local bank

Experience General 0.9 CutEdge1.0 Focused 0.3

Pay $40k 0.8 $35k 0.7 $30k 0.5

Location Dallas 0.7 Austin 0.9 Bryan 1.0

Workload 70 hr 0.2 50 hr 0.8 $40k 1.0

Travel Lots 0.3 10% 1.0 None 0.4

Page 20: Multiattribute Utility Theory concepts application examples.

calculation of value

Step 9:U = wi sij

EXP PAY LOC WOR TRAweights 0.38 0.26 0.16 0.12 0.08scores: TOTALSBig 5 0.9 0.8 0.7 0.2 0.3 0.710Dot.com 1.0 0.7 0.9 0.8 1.0 0.826Local bank 0.3 0.5 0.1 0.1 0.4 0.304

recommends the Dot.com

Page 21: Multiattribute Utility Theory concepts application examples.

SMART

• provides a very workable means to implement the principles of MAUT

• in fact, it can be MORE accurate than MAUT(more realistic scores, tradeoffs)

identify criteriadevelop scores over criteria

identify alternatives available, measure scoressimple calculation

Page 22: Multiattribute Utility Theory concepts application examples.

selecting nuclear depository

Keeney, An analysis of the portfolio of sites to characterize for selecting a nuclear repository, Risk Analysis 7:2 [1987]

DOE - dump nuclear waste - selected Hanford, WANAS criticized selection method - said use MAUTIDENTIFY OBJECTIVE HIERARCHY

objectives attributes measuresDETERMINE RELATIVE IMPORTANCE

lottery tradeoffsRANK by value = weights x scores

Page 23: Multiattribute Utility Theory concepts application examples.

DOE objectives

• at depository worker health effects worker fatalities

public health effects public fatalities

• in transit worker health effects worker fatalities

public health effects public fatalities

• environmental aesthetic degradation biological

degradation of archaeological, historical & cultural properties

• socioeconomic• cost repository costs waste transportation costs

Page 24: Multiattribute Utility Theory concepts application examples.

Nuclear Depository

• MAUT separated facts from values• explicit professional judgments identified• 14 criteria• each alternative’s value on each criterion measured with

metric making sense relative to the decision (radiation - expected deaths rather than rads)

• interviewed policy makers for tradeoffs

Page 25: Multiattribute Utility Theory concepts application examples.

Nuclear Depository

• Keeney comments:– the four policy makers tended to

share values– “public utility probably should be

linear”

• ended up digging at Yucca Mountain, Carlsbad• catch - can’t use either

Page 26: Multiattribute Utility Theory concepts application examples.

Hens Pastijn & Struys, “Multicriteria Analysis of the Burden Sharing in the European Community,” EJOR 59 1992 248-261

• European Community– 1958 to 1974 financed by direct contributions

by member states– Treaty of Rome fixed proportional

contributions reflecting ability, advantage– disputes about distribution of funds since early

1970s

• Study of equity of present system

Page 27: Multiattribute Utility Theory concepts application examples.

European Community revenues

• External tariff - 20.1% in 1989

• agricultural import levies - 2.9%

• sugar storage levies - 2.9%

• VAT contributions - 56.8%– on goods and services

– 1988 added element based on GNP

• GDP-based contributions - 17.2%

Page 28: Multiattribute Utility Theory concepts application examples.

European Community Financing - 1989

Percent of EC Funding Contributed

Germany 26.4% Belgium 4.1%France 20.5% Denmark 2.2%Italy 15.4% Greece 1.2%Great Britain 14.8% Portugal 1.1%Spain 7.4% Ireland 0.8%Netherlands 6.0% Luxemburg 0.2%

Page 29: Multiattribute Utility Theory concepts application examples.

European Community Financing

• Problems:– country of port of entry may not be

destination (Rotterdam effect) but customs collected in the Netherlands

– Belgium, Denmark, Germany, Ireland, Luxembourg & the Netherlands paid more than their relative share of GDP

– BENEFIT PRINCIPLE - those who benefit should pay the tax

Page 30: Multiattribute Utility Theory concepts application examples.

Reform Proposals

• 1976 Financial Mechanism: refund payable if contribution significantly higher than proportionate share of GNP– didn’t work as planned

• 1984 corrective mechanism: rebate of 66% of difference between VAT payment & budget expenditure share

Page 31: Multiattribute Utility Theory concepts application examples.

criteria

• GDP/population

• POL - political willingness to cooperate

• EX/GDP - exports per GDP

• BEN/POP - EC payments/population– USED AHP TO GET WEIGHTS!

Page 32: Multiattribute Utility Theory concepts application examples.

Weight Sets

Scen 1 Scen 2 Scen 3 Scen 4 Scen 5

GDP/POP.25 .4 .53 .53 1.0

POL .25 .4 .27 .13 -

EX/GDP .25 .05 .07 .07 -

BEN/POP.25 .15 .13 .27 -

Page 33: Multiattribute Utility Theory concepts application examples.

Proportional Contributions

1989 Scen 1 Scen 2 Scen 3 Scen 4 Scen 5Germany 26.36 26.11 26.10 26.39 26.33 26.22France 20.49 21.59 21.79 21.60 21.45 21.09Italy 15.43 17.23 17.50 17.22 17.07 17.30Great Britain 14.77 14.51 14.51 14.87 15.16 15.74Spain 7.36 6.25 6.37 6.28 6.27 6.27Netherlands 5.97 5.60 5.37 5.29 5.26 5.09Belgium 4.12 3.48 3.31 3.25 3.24 3.23Denmark 2.19 2.48 2.40 2.45 2.51 2.43Greece 1.23 1.09 1.06 1.06 1.09 1.06

Page 34: Multiattribute Utility Theory concepts application examples.

conclusions

• Great Britain should pay more if weight higher for progressivity

• Italy should pay less than GDP, but more than they currently do

• France & Denmark should pay more

• smaller countries should pay less

Page 35: Multiattribute Utility Theory concepts application examples.

Disposition of Weapons Grade Plutonium

end of cold war

desire for disarmament

want to get rid of plutonium

Page 36: Multiattribute Utility Theory concepts application examples.

Clinton Directive

September 1993

• Where possible, eliminate stockpiles of HEU & Pu, ensure they are subject to highest standards of safety, security, international accountability

• Try to purchase HEU from former USSR & other countries and convert to reactor fuel

• Start comprehensive review of long-term options for Pu disposition, considering technical, nonproliferation, environmental, budgetary, & economic factors; invite international participation

Page 37: Multiattribute Utility Theory concepts application examples.

Problem Scope

• about 50,000 tons of Pu is surplus in US

• about twice that amount surplus in former USSR

• form is pits (warheads)

at plants ready to make warheads

at breeder reactors (Pu production facilities)

contaminated waste (gloves, etc.)

Page 38: Multiattribute Utility Theory concepts application examples.

Plutonium Characteristics

• artificial• EXTREMELY toxic• very long half-life (centuries)• NOT a particularly efficient reactor fuel,

but can be used– if used in reactors, there still would be about 92% of Pu

left over (but it would not be suitable for weapons)– lots of other spent fuel Pu, but has natural barrier

(you die if you pick it up)

Page 39: Multiattribute Utility Theory concepts application examples.

Disposition Process

• transport warhead Pu to oxidation site

• oxidize Pu to PuOx

• Process– vitrify: apply radionuclide, encase in matrix– borehole: vitrify (or none)– reactor: burn

• permanent storage

Page 40: Multiattribute Utility Theory concepts application examples.

Decision Process

• Notice of Intent for Programmatic Environmental Impact Statement 21 Jun 1994

• Department of Energy– Office of Fissile Materials Disposition

• want Documented Record of Decision– phase 1: SCREENING 17 Mar 95 41 options down to 11– phase 2: multiattribute analysis down to 1 - 3– phase 3: final decision

Page 41: Multiattribute Utility Theory concepts application examples.

Screening Criteria

• disposition long term storage– resistance to theft & diversion by unauthorized parties *– resistance to retrieval, extraction, & reuse by host nation– technical viability *– environmental, safety, & health *– cost effectiveness *– timeliness *– foster progress & cooperation with Russia and others *– public & institutional acceptance *– additional benefits

Page 42: Multiattribute Utility Theory concepts application examples.

Disposition Options

• storage options– no disposal action baseline– radiation barrier alloy X:open-ended, ES&H

• immobilization with radionuclides– underground nuclear detonation X: ES&H, licensing/regulatory– borosilicate glass immobilization (DWPF) X: ES&H, cost– borosilicate glass immobilization (new) reasonable– ceramic immobilization reasonable– electrometallurgical treatment reasonable– borosilicate glass oxidation/dissolution reasonable

Page 43: Multiattribute Utility Theory concepts application examples.

Disposition Options

• direct disposal options– direct emplacement in HLW repository X: retrievable, time– deep borehole (immobilized) reasonable– deep borehole (direct emplacement) reasonable– discard to WIPP X: capacity– hydraulic fracturing X: technical viability– deep well injection X: ES&H– injection into continental magma X: technical viability, ES&H– melting in crystalline rock X: technical viability, ES&H– disposal under ice caps X: technical viability, ES&H– seabed (placement on ocean floor) X: technical viability– ocean dilution X: ES&H, treaty– deep space launch X: retrievability, ES&H

Page 44: Multiattribute Utility Theory concepts application examples.

Disposition Options

• Reactor & Accelerator Options– Euratom MOX fabrication/reactor burning reasonable– existing light water reactors (LWRs) reasonable– partially completed LWRS reasonable– evolutionary or advanced LWRS reasonable– naval propulsion reactors X: transparency– modular helium reactors (MHRS) X: technical maturity– CANDU heavy water reactors reasonable– ALMRS with pyroprocessing X: technical maturity, ES&H– accelerator conversion X: technical maturity– LWRS with reprocessing X:theft diversion, policy– ALMRS with recycle X: technical maturity, policy– particle bed, molten salt reactors X: technical maturity

Page 45: Multiattribute Utility Theory concepts application examples.

Phase 2: MAUT Analysis

• Decision maker - Secretary of Energy• Project manager - Office of Fissile

Materials Disposition• Technical Analysis - National

Laboratories– Livermore, Oak Ridge, Sandia

• MAUT Framework - Pantex– UT, Texas A&M

Page 46: Multiattribute Utility Theory concepts application examples.

Phase 2 Purpose

• to generate a multiattribute utility modeloption score=sum(weights*obj scores)

• National Laboratories - give accurate estimates of each option’s score on each objective

• OFMD - source of relative weights

Page 47: Multiattribute Utility Theory concepts application examples.

Phase 2 Objectives

evolutionary - this was the initial set• non-proliferation max resistance to theft from unauthorized parties

max resistance to diversion by host nationmax international cooperation & compliance

• operational effective max technical viabilitymax cost effectivenessmax timelinessmax additional benefits

• env, saf, & health protect human health & safetyprotect the natural environmentprotect the human environment

• public & institutional acceptance

Page 48: Multiattribute Utility Theory concepts application examples.

Phase 2 Objectives

NonProliferation Theft material characteristicsenvironmentsafeguards & security

Diversion material characteristicsenvironmentsafeguards & security

Irreversibility formlocation

International Cooperation Russiancivil use of plutonium

Timeliness start yeartime to complete

Page 49: Multiattribute Utility Theory concepts application examples.

Phase 2 Objectives

Operational Effectiveness Technical MaturityCostInvestment CostLife Cycle Cost

Environment, Safety, & HealthHuman Health & SafetyNatural EnvironmentSocio-Economic

(last 3 measures had many sub-measures)

Page 50: Multiattribute Utility Theory concepts application examples.

BANKADVISOR

• Mareschal & Brans, EJOR [1991]• use PROMETHEE as a bank DSS• evaluate firms relative to their competitors• input balance sheets, income statements (4 yr)• identify ratios

– management• commercial• industrial• financial

Page 51: Multiattribute Utility Theory concepts application examples.

BANKADVISOR

• PHASE I: display firm financial datafirm specific

• PHASE II: industrial evaluationcomparative

• each firm an alternative• criteria types: solvency rations

liquidity ratiosprofitability ratiosmanagement ratios

Page 52: Multiattribute Utility Theory concepts application examples.

Croatian Highways

• Mladineo, Lozic, Stosic, Mlinaric & Radica, EJOR [1992]

• pick highway route• 4 alternatives (2 coastal, 2 inland)• interdisciplinary local interests

social interests

Page 53: Multiattribute Utility Theory concepts application examples.

Croatian Highways

• 27 criteria• TRAFFIC• ENGINEERING/TECHNICAL• CIVIL ENGINEERING• DEMOGRAPHIC• ENVIRONMENTAL• SOCIO-ECONOMIC

Page 54: Multiattribute Utility Theory concepts application examples.

Jordanian Water

• Abu-Taleb & Mareschal EJOR [1995]

• 18 CRITERIA:over time, government had developed 18these prioritized by PROMETHEE II study

• groundwater quality, quantity, extractionsconservation, cost, supply, efficiency

• sanitation, output value, surface quality& quantity• irrigated area, energy, land quality, sedimentation, recreation, air

quality, foreign labor

Page 55: Multiattribute Utility Theory concepts application examples.

Jordanian Water

• Constraints– capital budget– operating budget– geographical dispersion– incompatability (bar overlapping combinations)

• PROMETHEE V gives optimal portfolio with net flows as objective function coefficients

Page 56: Multiattribute Utility Theory concepts application examples.

Conclusions

• Multiple attributes can be important in many categories of decision making

• A number of techniques exist

• Systematic– As objective as possible– Preference of decision maker inherently

subjective