Multi Trends in Media

COME & SEE

MULTI TRENDS Sun Flower Media - Vietnam

Perspective

www.sunflowermedia.com.vn

Phone: +84 1654049814 | e-mail: [email protected]

This slideshow is from a presentation at the M2 Marketing & Media events

in Ho Chi Minh City, Vietnam organized by ITV-Asia.com and

VietnamBusiness.TV

To see videos from the events, interviews with speakers and

to get information on upcoming M2 - Marketing & Media Network events

Please visit VietnamBusiness.TV

mailto:[email protected]




Where We Are Going

information

About

SFM

About Our

Team

Our

Perspective About Me

Four Trends

Questions

Answers

COME & SEE







Having an intimate knowledge of the

customer and being able to deliver

demonstrable success for advertisers

across multiple platforms through great

editorial product is the key to

differentiation

About Us what you need to know

COME & SEE









Unlike other companies that are layering digital onto a

print platform, Sun Flower Media's focus has been to

place digital at the fulcrum and integrate advertising,

marketing, events, community building, custom

publishing and promotional support services.

Video content is increasingly becoming central to SFM's

content development plans with expanding strategies for

television and mobile.

About Us something you haven't heard before

COME & SEE







TV Shows

Integrated Marketing

& Festivals

8 Magazines

Bruce Flanagan Chief Communication Officer - CCO

Websites - Apps

E-Commerce

COME & SEE





Meet Our Team

Min Tran Integrated Marketing &

Festivals

“I am passionate about

making a difference”

Bruce Flanagan CCO

Suffered alteration in

some form

Tran Thien Huong Chairwoman

Sai lầm là một phần

trong quá trình rèn

luyện nên nhân cách

của một con người.

Tran Lien Huong CEO

“Listen to & serve our

clients”

COME & SEE





Our Perspective What’s important to us!

Interactive & Feedback

Creativity

Festivals

Social Conversations

Viral videos

Mobile Applications

e-commerce

Television

COME & SEE







Magazine Avertising Print

magazines are the only

experience where

consumers consider the

advertising as an integral

and desired part of the

content experience.

ofexperience. No other

media can say that, except

the Super Bowl. Sixty-three

percent of people say that

magazines will be a worse

experience without the ads..

Four Trends You Didn’t See Coming!

Content Is King

“Everyone’s focused on tech

and delivery and distribution,

as well as audience

segmentation”

Attention Economy

We can only take in so much

and we have limited attention. I

call it the “attention economy ”

Brands Rule - Across Any

Medium

“Content through brands. Print

magazine to a video, to a digital

experience”

COME & SEE





http://en.wikipedia.org/wiki/Attention_economy

http://en.wikipedia.org/wiki/Attention_economy

Adverts Magazine Advertising is an integral

and DESIRED part of the

content experience

COME & SEE



Magazines advertising is valued and absorbed

Only Media

“The targeted nature of magazines means

that ads are relevant”

“They’re not an interruption of content, but

part of the offering”

Targeted

Audience

Valued

Absorbed

COME & SEE



https://twitter.com/


https://www.facebook.com/




Result : Magazines

deliver more cost

effective marketing • They deliver a 79% ROI during the campaign

• Expanding to 177% over a 12 month period

Advertising Dance Engaged Readers

70 % ROI

1/3 Cost of TV

177% ROI/12mths

COME & SEE



ATTENTION ECONOMY

“I CAN’T PUT IT DOWN”

COME & SEE





1945 1990 2005 2013

Television Digital Print Magazines

“The Attention Economy” The big argument: It’s about attention

900 950 950 950

COME & SEE







Not distracted

Magazines Engage

On my iPad, there

are countless digital

apps and websites

from all across the

world screaming at

me

“Read me!

Read me!”

COME & SEE



CONTENT IS KING

CREATING GREAT CONTENT

COME & SEE



Social Media

Television

Magazines

Social Media Television Magazines



Social Media is all over the place

when it comes to content

Television touches the senses

however, the message is even

more important.

Magazines editorial view and

content-driven perspective makes

it different!

Unbelievably Good Content Give people great content

15 %

37 %

48 %

COME & SEE







Effects of Great Content

Magazines understand and meet

consumers’ needs

• Magazines are seen as a trusted friend

• They are kept and referred to

• They are viewed as long term companions

Magazines command trust and greater

attention

• They spark conversations with friends,

family and colleagues

• Magazines are an advocate for

communities of common interest

• They bring a halo effect to advertising

featured alongside relevant content

COME & SEE



BRANDS RULE

ACROSS ANY MEDIUM

COME & SEE



The Power of Brands Deliver great content through Brands

DIGITAL

• Social Media

• Video

• Television

• Web

• Mobile

COMMERCE

• Web

• Email

• Retail

• Virtual

EXPERIENCES

• Events

• Festivals

• Games

• Activations

MAGAZINE BRANDS - NOW ON MULTIPLE CHANNELS

COME & SEE



ANSWERS QUESTIONS

COME & SEE



258 Nam Ky Khoi Nghia Street, P8 Q3

Ward 8, District 3, Ho Chi Minh City

contact us

+84 (08) 3932 8000


www.facebook.com/sunflowermedia

[email protected]

www.twitter.com/sunflowermedia

COME & SEE







http://www.sunflowermedia.com.vn

http://www.sunflowermedia.com.vn

http://www.facebook.com/sunflowermedia

http://www.facebook.com/sunflowermedia

mailto:[email protected]?subject=

http://www.twitter.com/sunflowermedia

http://www.twitter.com/sunflowermedia

THANK YOU! See You Soon!

COME & SEE



This slideshow is from a presentation at the M2 Marketing & Media events

in Ho Chi Minh City, Vietnam organized by ITV-Asia.com and

VietnamBusiness.TV

To see videos from the events, interviews with speakers and

to get information on upcoming M2 - Marketing & Media Network events

Please visit VietnamBusiness.TV



Multi Trends in Media

Documents

m2 marketing media events

difference bruce flanagan

tran lien huong ceo

perspective whats important

print platform

multi trends

video content

flower medias focus