Lisa Heimann VP ABC / ABC Studios Multiplatform Research Disney ABC Television Group M Follow us @multiplatvod www.vod-congress-2015.com • ADVERTISING SALES STRATEGIES: Examining overall advertising sales strategies for maximizing VOD revenue across all platforms, including TV, mobile, tablet and laptop • DYNAMIC AD INSERTION: Providing brand new case studies on integrating dynamic ad insertion technologies into effective multi-platform VOD monetization strategies • AD MEASUREMENT: Leveraging new ad measurement techniques and research to enhance VOD ad sales strategies across TV, Digital and Mobile Apps • CONSUMER HABITS: Analyzing data on multi-platform VOD consumer habits to forge specific monetization strategies for across different: m Demographics m Geographical regions m Devices m Types of content • SUBSCRIPTION MODELS: Breaking down the latest advances in using SVOD to monetize VOD content and comparing the pros and cons of advertising- and subscription-based models • VOD SOCIAL MEDIA STRATEGIES & USER INTERFACES: Formulating effective promotional strategies for driving consumers towards vod content an designing user interfaces that maximize ease of use for the customer • METADATA STRATEGIES: Enhancing VOD metadata to optimize positioning in search results, maximize consumer awareness and increase VOD viewing figures across multiple platforms • OVERCOMING THE TECHNICAL CHALLENGES OF VOD MONETIZATION: Reducing the time and cost of transcoding, storage and file conversion for VOD files to minimize the costs that are passed on to advertisers and consumers Analyzing Consumer Habits & Creating Advertising Sales Strategies & Business Models For Effectively Monetizing VOD Across Multiple Platforms Whilst Optimizing User Interfaces, Metadata, File Storage & Transcoding To Maximize The Value & Minimize The Costs Of Multi-Platform VOD Offerings Organized By: JANUARY 28 - 29 , 2015 Los Angeles | California The First Congress To Provide Genuine Multi-Platform VOD Monetization Strategies And Comprehensively Analyze Consumer Habits For Different Demographics, Geographical Regions, Platforms And Content Types Leading Broadcasters And Content Producers Will Provide Solutions On: * SAVE $400 Register by Friday December 5 Featuring 20+ Exclusive Case Studies Across Broadcasters And Content Creators, Including: Donovan Batiste VP Research & Media Planning Crown Media Family Networks Susan Hogan VP Digital Research & Measurement Viacom Chris Hampson Head Of Digital Distribution Pilot Film & Television Productions Marc DeBevoise EVP & GM Entertainment, News & Sports CBS Corporation Vipul Patel Chief Architect: Cross-Platform Applications & Ads Time Warner Cable Rick Rioboli VP Metadata Products & Search Services (CoMPASS) Comcast
THE ONLY VOD CONGRESS TO FOCUS ON MONETIZATION STRATEGIES & CONSUMER HABITS ACROSS MULTIPLE PLATFORMS
The growth of on-demand services has had an unprecedented impact on the U.S. broadcasting industry over the last few years, with companies scrambling to find the right business models and technical strategies for keeping up with changing consumer viewing habits. Now, with the industry shifting towards TV everywhere, it is vital that broadcasters and content-providers understand how they can integrate their VOD strategy across both OTT and set-top box formats into a multi-platform VOD service that can be effectively monetized.
However, the industry is yet to form a consensus on the optimal monetization strategies for VOD. The race is on to determine how the latest dynamic ad insertion and addressable advertising technologies can be optimally applied to create advertising driven VOD monetization models. Meanwhile, other operators still believe that subscription models are the way forward. Additionally, VOD providers need to firstly identify consumer behaviors for different demographics, geographical regions, devices, platforms, and types of content, and understand how to best measure and integrate data on their audiences. Finally, the technical aspects of supplying VOD services need to keep up with these monetization strategies - with everything from file transcoding, storage, metadata and user interfaces needing to be optimized to ensure a customer experience that drives viewers to VOD offerings.
And so, at a uniquely designed congress specific to unlocking the challenges in monetizing VOD platforms, the Multi-Platform VOD: Monetization & Consumer Habits 2015 will allow broadcasters, specialist VOD providers and content owners to compare methods of creating effective advertising sales strategies and business models whilst breaking down VOD consumer habits to monetize VOD platforms and overcome the technical challenges in enhancing user interfaces, metadata, file storage, and transcoding. The ultimate output of the conference will be a practical toolkit for maximizing the value and minimizing the cost of VOD multi-platform offerings.
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Lisa Heimann VP ABC / ABC Studios Multiplatform Research Disney ABC Television Group
M Follow us @multiplatvod
www.vod -congress-2015.com
• ADVERTISING SALES STRATEGIES: Examining overall advertising sales strategies for maximizing VOD revenue across all platforms, including TV, mobile, tablet and laptop
• DYNAMIC AD INSERTION: Providing brand new case studies on integrating dynamic ad insertion technologies into effective multi-platform VOD monetization strategies
• AD MEASUREMENT: Leveraging new ad measurement techniques and research to enhance VOD ad sales strategies across TV, Digital and Mobile Apps
• CONSUMER HABITS: Analyzing data on multi-platform VOD consumer habits to forge specific monetization strategies for across different:m Demographics m Geographical regions m Devices m Types of content
• SUBSCRIPTION MODELS: Breaking down the latest advances in using SVOD to monetize VOD content and comparing the pros and cons of advertising- and subscription-based models
• VOD SOCIAL MEDIA STRATEGIES & USER INTERFACES: Formulating effective promotional strategies for driving consumers towards vod content an designing user interfaces that maximize ease of use for the customer
• METADATA STRATEGIES: Enhancing VOD metadata to optimize positioning in search results, maximize consumer awareness and increase VOD viewing figures across multiple platforms
• OVERCOMING THE TECHNICAL CHALLENGES OF VOD MONETIZATION: Reducing the time and cost of transcoding, storage and file conversion for VOD files to minimize the costs that are passed on to advertisers and consumers
Analyzing Consumer Habits &Creating Advertising Sales Strategies & Business Models For Effectively Monetizing VOD Across Multiple Platforms WhilstOptimizing User Interfaces, Metadata,File Storage & Transcoding ToMaximize The Value & Minimize The Costs OfMulti-Platform VOD Offerings
Organized By:
JANUARY 28 - 29, 2015Los Angeles | Cal i fo rn ia
The First Congress To Provide Genuine Multi-Platform VOD Monetization Strategies And Comprehensively Analyze Consumer Habits For Different Demographics, Geographical Regions, Platforms And Content Types
Leading Broadcasters And Content Producers Will Provide Solutions On:
*SAVE $400Register by
FridayDecember 5
Featuring 20+ Exclusive Case Studies Across Broadcasters And Content Creators, Including:
Donovan Batiste VP Research & Media Planning Crown Media Family Networks
Susan Hogan VP Digital Research & Measurement Viacom
Chris Hampson Head Of Digital Distribution Pilot Film & Television Productions
Marc DeBevoise EVP & GM Entertainment, News & Sports CBS Corporation
Vipul Patel Chief Architect: Cross-Platform Applications & Ads Time Warner Cable
Rick Rioboli VP Metadata Products & Search Services (CoMPASS) Comcast
Susan Hogan, VP Digital Research & Measurement, Viacom
11.10 Question & Answer Session
SUBSCRIPTION MODELSBREAKING DOWN THE LATEST ADVANCES IN USING SVOD
TO MONETIZE VOD CONTENT ACROSS MULTIPLE PLATFORMS
SUBSCRIPTION MODELS
11.20 Analyzing The Latest VOD Subscription Business Models And Pricing Strategies To Determine How SVOD Can Be Optimized As Part Of A Multi-Platform VOD Monetization Strategy
12.00 Networking Lunch Break In Exhibition Showcase Area
MULTI-STAKEHOLDER PANEL:
SUBSCRIPTION VS. ADVERTISING DRIVEN VOD
1.00 Evaluating The Pros And Cons Of Subscription And Advertising-Based VOD Monetization Strategies To Determine Which Will Capture The Biggest Market Share
Lisa Heimann, VP Multiplatform Research, Disney ABC Television Group
Brian West, Director Multiplatform Measurement Strategy, Disney ABC Television Group
2.10 Question & Answer Session
2.20 Afternoon Refreshments In Exhibition Showcase Area
VOD CONSUMER HABITS BY DEMOGRAPHICS & REGION
2.50 Comparing The Viewing Behaviors Of VOD Consumers In Different Demographics And Geographical Regions To Understand How Multi-Platform VOD Strategies Can Be Tailored To Specific Age Groups And Locations
John Baghdassarian, VP Distribution, Olympusat Media
3.20 Question & Answer Session
VOD CONSUMER CONTENT PREFERENCES
3.30 Analyzing Trends In VOD Consumer Preferences For Different Content Types To Determine What Types Of Content Can Optimally Support An Effective Multi-Platform VOD Monetization Strategy
METADATA STRATEGIES8.50 Tailoring VOD Metadata To Optimally Target Consumers, Improve Visibility In Searches And Drive The Maximum Number Of Viewers Towards Your Content
Rick Rioboli, VP Metadata Product & Search Services (CoMPASS), ComcastCarol Hagen, Director Social & Digital Media, Trinity Broadcast Network
9.20 Question & Answer Session
MOVING FROM METADATA 1.1 To 3.09.30 Navigating The Transition From 1.1. To 3.0 Metadata To Clarify What New Opportunities 3.0 Will Open Up & How Companies Can Adapt Their Strategy To The New Delivery Standard
Vipul Patel, Chief Architect: Cross Platform Applications & Ads, Time Warner Cable
10.00 Question & Answer Session10.10 Morning Refreshments In Exhibition Showcase Area
VOD SOCIAL MEDIA STRATEGIES & USER INTERFACESFORMULATING EFFECTIVE PROMOTIONAL STRATEGIES FOR DRIVING CONSUMERS TOWARDS VOD CONTENT & DESIGNING USER INTERFACES THAT MAXIMIZE EASE OF
USE FOR THE CUSTOMER
HARNESSING SOCIAL MEDIA PLATFORMS10.40 Understanding How To Effectively Harness Social Media Platforms To Promote And Release On Demand Content In Order To Maximize Access To Consumers
12.00 Networking Lunch Break In Exhibition Showcase Area
OVERCOMING THE TECHNICAL CHANNELS OF MULTI-PLATFORM VOD MONETIZATION
REDUCING THE TIME AND COST OF TRANSCODING, STORAGE AND FILE CONVERSION FOR VOD FILES
TO MINIMIZE THE COSTS THAT ARE PASSED ON TO ADVERTISERS AND CONSUMERS
TV EVERYWHERE PLATFORMS & USER INTERFACES1.00 Evaluating Advances In Creating Tailored Platforms & User Interfaces To Aid Broadcasters In Delivering A TV Everywhere Experience That Allows On-Demand Content To Be Accessed Across TV, Laptop, Mobile And Tablet
TRANSCODING1.40 Examining Strategies & Technologies For Speeding Up Transcoding For Both Creative And Advertising Content To Minimize The Time To Get VOD Offerings To Market Across Multiple Platforms
STANDARDIZING FILE TYPES3.00 Evaluating The Potential For Creating Standardized File Types For VOD To Minimize Time Spent On Converting Files And Create Greater Cohesion Across The Industry
VOD CONTENT ACQUISITIONMINIMIZING THE COST OF VOD CONTENT ACQUISITION
TO DRIVE INCREASED PROFIT MARGINS
PANEL: CONTENT ACQUISITION
4.50 Understanding How VOD Content Providers And Broadcasters Can Collaborate To Reduce The Costs Of Content Acquisition For VOD To Minimize The Costs That Are Passed On To Advertisers And Consumers
Chris Hampson, Head Of Digital Distribution, Pilot Films & TV Production
5.20 Question & Answer Session
5.30 Chair’s Closing Remarks
5.40 End Of The Congress
DesigningEffectiveMetadataStrategies,PromotionalCampaigns&UserInterfacesTo Drive Consumers Towards VOD Content & Overcoming The Technical Challenges Of Monetizing Multi-Platform VOD
The conference is being organized by American Business Conferences, a division of London Business Conferences Ltd, a limited liability company formed under English company law and registered in the UK no. 5090859.Cancellations received 30 days prior to the start of the event will be eligible for a refund less $150 administration fee, after this point no refund will be given. Cancellations must be made in writing, if you are unable to attend you may nominate a colleague to attend in your place at no additional cost.Receipt of this registration form, inclusive or exclusive of payment constitutes formal agreement to attend and acceptance of the terms and conditions stated.All outstanding fees must be paid within our standard payment period of 7 days. Any outstanding invoices will remain valid should cancellation of attendance be received outside of the aforementioned cancellation period.*If you are claiming the early booking discount this may not be used in conjunction with other discounts advertised elsewhere. All discount codes and offers must be claimed at
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