#multinetwork #CommunicAsia Multi-screen Strategies that Pay: TrueVisions Case Study 18 June 2014 8:30 – 10:30 hrs.
Multi-network Solutions in the Real World Forum at CommunicAsia 2014
Jun 19, 2015
Multi-screen Strategies that Pay: TrueVisions Case Study
Meeting customer appetite for multi-screen video is an absolute requirement in today’s Asian competitive environment. But what are the right business and technology strategies that will attract new subscribers, retain existing ones and generate revenue.
TrueVisions, Thailand’s largest cable and satellite television provider, has been introducing new service enhancements to defend its territory against potential cord-cutters. Its latest launch, TrueVisions Anywhere, is a multi-screen service that enables customers to view content on any mobile device and to personalize their experience with functions including two-hour time-shift, two-day catch-up and on-demand access.
TrueVisions and its partner ecosystem - Verimatrix, Elemental Technologies, Dolby and Conversant - had a unique story to tell on how and why they built this service, plus lessons learned along the way. Strategies for longer-term planning, including network virtualization, support of secure ultra HD/4K video delivery, big data analytics and HEVC, were discussed during the event.
Meeting customer appetite for multi-screen video is an absolute requirement in today’s Asian competitive environment. But what are the right business and technology strategies that will attract new subscribers, retain existing ones and generate revenue.
TrueVisions, Thailand’s largest cable and satellite television provider, has been introducing new service enhancements to defend its territory against potential cord-cutters. Its latest launch, TrueVisions Anywhere, is a multi-screen service that enables customers to view content on any mobile device and to personalize their experience with functions including two-hour time-shift, two-day catch-up and on-demand access.
TrueVisions and its partner ecosystem - Verimatrix, Elemental Technologies, Dolby and Conversant - had a unique story to tell on how and why they built this service, plus lessons learned along the way. Strategies for longer-term planning, including network virtualization, support of secure ultra HD/4K video delivery, big data analytics and HEVC, were discussed during the event.
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- 1. #multinetwork #CommunicAsia Multi-screen Strategies that Pay: TrueVisions Case Study 18 June 2014 8:30 10:30 hrs.
2. Multi-screen Strategies that Pay: TrueVisions Case Study Welcome & Introduction Simon Twiston Davies, CEO, SimonTD & Associates Asia TrueVisions Case Study Nantanee Wongumnitkul, Director of Business Development, Truevisions Group Panel Discussion and Audience Q&A Sam Blackman, CEO and CEO and Co-Founder, Elemental Technologies Mike Babbitt, Senior Professional Support Manager, Dolby Laboratories Qin Yan Ping, Country Manager cum Head of Developer and Research, Conversant Stephen Christian, VP, Marketing, Verimatrix #multinetwork #CommunicAsia 3. TrueVisions Case Study Creating Thailands Smartest TV Anywhere Service 3 #multinetwork #Communicasia Ms. Nantanee Wongumnitkul, Director of Business Development, Truevisions Group 4. TrueVisions 4 A subsidiary of True Corporation Public Company Limited, Thailand's largest Pay TV operator Service delivered via fiber optic network and satellite dishes #multinetwork #Communicasia 5. TrueVisions Anywhere 5 TV Anywhere experience with premium content available any time, any where More than 100 channels: 71 SD and 35 HD Services include: 2-Hour Time shift; 2-Day Catch-up and On-Demand Fully interactive control functions such as pause, rewind, movie rentals and start-over First provider of 50 HD channels in Thailand #multinetwork #Communicasia 6. TrueVisions Inspiration 6 Listening to customer demands to watch any program, any where on any device #multinetwork #Communicasia 7. TrueVisions Customer Demands 7 Stream online TV via Wi-Fi to smart devices Willing to pay for premium content e.g. live football games Want to watch TV outside of the home and access favorite program on TrueVisions Anywhere #multinetwork #Communicasia 8. TrueVisions and the Impact of Smart Devices 8 The cost of smart devices is a limitation on subscriber growth and has impacted on TrueVisions service investment - hopes for greater adoption of smart devices over time #multinetwork #Communicasia 9. TrueVisions Challenges 9 Acquire content rights for expanding content offering Achieve an exceptional TV Everywhere experience that is the best in Thailand Meet stringent licensing & security conditions of premium content for OTT video services Manage content usage rights uniformly across multiple networks and screens #multinetwork #Communicasia 10. Piracy is everywhere Consumers are willing to pay for a reasonably priced and realizable service with good content - reducing the need to pirate content Anti-piracy is an on-going task - operators and content providers need to work together TrueVisions Tackling Piracy 10 Collaborating with Verimatrix provided us with access to a studio-trusted revenue security solution that will support our quest to provide our subscribers with the content they crave within a seamless brand experience across platforms. Ms. Nantanee Wongumnitkul, Director of Business Development, Truevisions Group #multinetwork #Communicasia 11. TrueVisions Deployment Strategy 11 Legacy infrastructure had no affect on TrueVisions deployment strategy Everything IP Clear understanding Only need is system integration #multinetwork #Communicasia 12. TrueVisions Trusting Standards 12 The reputation of VCAS in the market was one of the leading reasons we chose to partner with Verimatrix on this project Ms. Nantanee Wongumnitkul, Director of Business Development, Truevisions Group Limited #multinetwork #Communicasia 13. 13 Verimatrix VCAS for Internet TV content and revenue security Elemental and Harmonic encoders/transcoders and packagers Conversant SwiftServe CDN Dolby audio Wowza origin/edge server streaming platform NXP Software QuickPlayer for Android CE devices: PCs, Macs, Android STBs/USB dongles, iOS and Android smartphones and tablets The Goldenduck Group (GDG), a leading visual and audio cinema and broadcast system integrator in Southeast Asia, served as the systems integrator for the project. TrueVisions Choosing Trusted Partners #multinetwork #Communicasia 14. TrueVisions Case Study Creating Thailands Smartest TV Anywhere Service 14 #multinetwork #Communicasia Ms. Nantanee Wongumnitkul, Director of Business Development, Truevisions Group Thank You! 15. #multinetwork #CommunicAsia Thank you Please visit the Verimatrix booth #1M2-07 to see a live demo of TrueVisions Anywhere You can access materials from the Forum at www.multinetworkforum.com/CommunicAsia2014
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