Multi-author blogging how-to

TIPS, TRICKS, TOOLS TO KEEP YOU SANEMULTI-AUTHOR BLOGGING HOW-TO:

Francesca Marano - #WCNL - @FrancescaMarano

CIAO! SONO FRANCESCA

▸ WordPress Professional, Community Junkie, Business Explorer.

▸ I make WordPress things and other Stranger Things happen from Torino, Italy: WordCamp organiser, PTE, Community Deputy.

▸ Founder of C+B, multi-author blog for Italian female entrepreneurs.

▸ Beyoncé has all the answer, she knows how you can vertical align like it’s ’97.

▸ Did you notice I highlighted Community three times now? Let’s talk about it, I am @francina on Slack and @FrancescaMarano on Twitter.

C+B CPIUB.COM CASA+BOTTEGA HOME+STUDIO

Francesca Marano - #WCNL - @FrancescaMarano

± 60 volunteers authors ± 10k on Facebook ± 2k reach on FB posts ± 35k monthly sessions on the blog ± 35% male readers

Francesca Marano - #WCNL - @FrancescaMarano

LEARN FROM MY MISTAKES

Francesca Marano - #WCNL - @FrancescaMarano

THINK BIGFrancesca Marano - #WCNL - @FrancescaMarano

BUSINESS PLAN EVERYTHING

Francesca Marano - #WCNL - @FrancescaMarano

FIND SPONSORSFrancesca Marano - #WCNL - @FrancescaMarano

FIND PARTNERSFrancesca Marano - #WCNL - @FrancescaMarano

NEVER ALLOW PETTINESS

Francesca Marano - #WCNL - @FrancescaMarano

NURTURE THE COMMUNITY

Francesca Marano - #WCNL - @FrancescaMarano

STEP UPFrancesca Marano - #WCNL - @FrancescaMarano

STEP BACKFrancesca Marano - #WCNL - @FrancescaMarano

TIPS & TOOLS

Francesca Marano - #WCNL - @FrancescaMarano

USE WORDPRESSFrancesca Marano - #WCNL - @FrancescaMarano

TEACH OTHERS WORDPRESS

Francesca Marano - #WCNL - @FrancescaMarano

GIVE CLEAR INSTRUCTIONS

Francesca Marano - #WCNL - @FrancescaMarano

TAKE CARE OF THE LEGAL THINGS

Francesca Marano - #WCNL - @FrancescaMarano

FIND THE RIGHT PLUGINS

Francesca Marano - #WCNL - @FrancescaMarano

WORK WITH PROFESSIONALS

Francesca Marano - #WCNL - @FrancescaMarano

REFINE YOUR EDITORIAL FLOW

Francesca Marano - #WCNL - @FrancescaMarano

HOW WE DO IT

THE LIFE OF A POST

▸ Francesca —> Calendar in advance

▸ Author —> Idea

▸ Francesca —> First read —> Draft

▸ Daniela —> Spellchecking and editing —> Draft

▸ Tatiana —> SEO optimisation —> Draft

▸ Nydia —> Featured Image —> Draft

▸ Francesca —> Final approval —> Schedule

▸ Daniela, Barbara, Francesca B, Clara, Author —> Social Media Sharing

Francesca Marano - #WCNL - @FrancescaMarano

MAKE A 4-6 MONTH EDITORIAL CALENDAR

Francesca Marano - #WCNL - @FrancescaMarano

TRELLO ITFrancesca Marano - #WCNL - @FrancescaMarano

Francesca Marano - #WCNL - @FrancescaMarano

SLACK ITFrancesca Marano - #WCNL - @FrancescaMarano

MEET REGULARLY FACE TO FACE

Francesca Marano - #WCNL - @FrancescaMarano

QUESTIONS?WHERE ARE THE POFFERTJES?

Francesca Marano - #WCNL - @FrancescaMarano