Mudra communication company profile

MUDRA COMMUNICATIONSMUDRA COMMUNICATIONS

HistoryHistory

Mudra communication was founded on 25th March 1980, and

established in Ahmedabad. At the time of creation, the aim

was to become one of the top 5 agency.

To do so, Mudra was helping business with big ambition

explode their brands.

Founder Founder

Mr. A. G. Krishnamurthy. He was graduated from Andhra University with a B.A in History. Krishnamurthy started his career at Calico Mills in 1968. He moved to Shilpi Advertising, Calico's ad agency as an Account Executive in 1972.

In 1976, he joined Reliance Industries, as Advertising Manager. He moved out of Reliance to set up Mudra Communications in 1980 from which he retired in March, 2003. He established Mudra Institute of Communication (Ahmedabad) in March 1991 in order to provide workers to the expanding advertising industry in India. He currently runs his own consultancy "AGK Brand Consulting".

Current situationCurrent situation

Since 2011, MUDRA Communication is operating under

Omnicom Group and is rebranded as DDB Mudra group and

merged with DDB Worldwide.

It is India's second largest advertising agency and also

started Mudra Institute of Communications in Ahmedabad.

NetworkNetwork

Business descriptionBusiness description

Mudra is an advertisement and brand management company.

It is India’s largest Integrated marketing communications and

service network.

DDB Mundra group customized and collaborative approach

helps its clients build valuable and enduring brands.

• The first Indian agency that partnered Indian entrepreneurs

and helped build some of the most respected brands.

• The first Indian agency to be headquartered in a non-metro.

• The first to set benchmarks in fashion advertising.

• The first to make a practice out of turning entrepreneurial

dreams into reality.

• The first to win record metals at Cannes.

Innovations Innovations

Executive boardExecutive board

An Economics graduate from Loyola Chennai, Madhukar studied Management at XLRI Jamshedpur. He has more than three decades of experience in Advertising and Marketing Communications and has spent close to twenty years in Mudra, in two separate stints.

Madhukar Kamath CEO

Executive boardExecutive board

Under his leadership over the last five years, Mudra transformed itself from an Advertising Agency into one of India’s leading Integrated Marketing Communications Groups. He was largely instrumental in Omnicom acquiring a majority stake and in steering the Group’s integration into DDB Worldwide as DDB Mudra Group.

Madhukar Kamath CEO

Executive boardExecutive board

Madhukar Kamath is helped in his task by

Sonal Dabral Chairman and chief Creative officer (CCO)

Pratab Bose (COO)

Dilipkumar Upadhyaya (CFO)

ClientsClients

The customers of MUDRA COMMUNICATIONS are from various

sectors going from manufacturing to service with different

and branded players.

Some of them are:

Addidas Aircel Emirates

Future group Unicef Bata

Dabur Godrej HBO

www.ddbmudragroup.com