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Slide 1
MU120 Semester 2 wk 2 Pedalabikeaway, Forest of Dean
http://www.zen95975.zen.co.uk/index.html Map in \sem2wk1\ 1
Slide 2
2 MU120 Information Design What is Information Design?
Cognitive theory Environmental Graphic Design Wayfinding by signs
and symbols Directions Maps Context and meaning Audio instructions
Colour Related to Gloucester Renaissance Adventure
Slide 3
3 What is Information Design? Information Designs roots are in
publishing and graphic design Information Design addresses the
organization and presentation of data the transformation of data
into valuable, meaningful information Can be evaluated by measuring
Effectiveness whether a user can retrieve the information
Efficiency how quickly they can retrieve User Satisfaction whether
this is an enjoyable experience Similar to measuring Usability of
ICT applications
Slide 4
4 Ways of organising information Alphabetically Numerically
Time Location Categorisation Importance (hierarchy) Locate Uni
departments on a map OK for Latin alphabet, but other character
sets? Buildings have floors Reports often have numbered sections
Transport arrivals/departures Campus, building, room Chapters in a
book Teaching centre, Learning Centre, Labs Portraits, landscapes,
jewellery Organisational chart
Slide 5
5 Transformation of data Right brain thinking sees a cat
Cognitive processing Left brain names and classifies in order to
structure Right brain experiences, sensations, images Or vice versa
CAT Left brain thinking names a cat
Slide 6
6 Case study Vietnam Memorial Problem: 58,000 casualties names
From the visitors perspective 1 name maybe Other perspectives?
Panorama, vista and prospect give freedom of choice An overview +
opportunity to choose or drill down to the detail
Slide 7
7 Solution - Chronological order + index with Surname, First
name, Rank, Service, DoB, DoD, City, State, panel, line no.
Slide 8
8 Depends on the message Cenotaph, London Empty tomb/tomb of
the unknown soldier The Other Vietnam Memorial (1991) Chris Burden
3M Vietnamese dead
Slide 9
9 Information Design changes Display trends Key to know the
purpose required
Slide 10
10 Gloucester Renaissance Adventure How will your user (a child
aged 4-11) Know how to enter the Adventure? Know whats in the
Adventure? WIFM principle! Find their way around? Know whether they
have experienced it all? Collected all the rewards The purpose is
Wayfinding Aka navigation
Slide 11
11 Environmental Graphic Design Signage and wayfinding, Orients
people to a site and helps them navigate it Interpretation which
tells a story about a site Placemaking creates a distinctive image
for a site Signage InterpretationPlacemaking NB: a site may be a
physical place or a web- site
Slide 12
12 Signage and Wayfinding Signage Helps people find their way
+ve direction arrow -ve no right turn Wayfinding May involve visual
clues Eg: entrance + colour coding Landmarks Human guides GPS
systems Milton Keynes Bill Bryson(1995) Notes from a small Island.
London: Black Swan. Signage Wayfinding
Slide 13
13 Milton Keynes how could he miss?
Slide 14
14 How IDUs designers could help Commercial design company 6
aspects Includes Accessibility
Slide 15
15 Standard Signage British Standard signs Eg: used within NHS
See Notes page for this slide
Slide 16
16 Standard direction arrows Which arrow would you use? Be
consistent
Slide 17
17 2D Maps - routes Scaled representation Ordnance Survey
Street maps Diagrammatic Harry Becks London Tube map Easier to
remember but can mean wasted time in central London
Slide 18
18 Location Maps 2D or 3D keep the same orientation
http://www.masson-seeley.co.uk/index.html
http://www.masson-seeley.co.uk/index.html Design Museum source
http://www.designmuseum.org/design/jock-kinneir-margaret-calvert
http://www.designmuseum.org/design/jock-kinneir-margaret-calvert
Slide 19
19 3D representations Particularly problematic for different
entry points
Slide 20
20 Design of Audio Instructions Psychologists suggest audio
instructions should be
Slide 21
21 Signage for action Photocopier symbols Vaguely recognised?
Understood? Icons for navigation Make sure that user knows what is
possible Might be different for a game Signage design co.
http://www.signdesignassoc.com/site.shtml design from hell :(
http://www.signdesignassoc.com/site.shtml InsideInformation (good
use of Flash website and how to photograph iconic buildings)
http://www.ininfo.co.uk/index.html
http://www.ininfo.co.uk/index.html Find 30 St Mary Axe aka The
Gherkin GRS Sign Co Ltd (more prosaic)
http://www.grssigns.co.uk/signs/wayfinding.php
http://www.grssigns.co.uk/signs/wayfinding.php
Slide 22
22 Wayfinding by colour coding Link with other design aspects
such as architectural features
Slide 23
23 Cultural colour Beijing 2008 Olympics
http://en.beijing2008.cn/57/71/article211987157.shtml
http://en.beijing2008.cn/57/71/article211987157.shtml A Chinese
Seal (meaning?) Seal using sealing wax on a letter Toilet sign
parody was insulting
Slide 24
24 Language translations? Chinglish Tonal languages offer
pitfalls for Europeans
Slide 25
25 Gloucester Renaissance Adventure An interactive multimedia
adventure Allows exploration ie: a slide show will not do!
Interaction is navigation between spaces Change what is viewed
depending on what the user does Wk 3 and 4 will look at structuring
movies to be more efficient and developing 3D spaces Adventure?
Unexpected events
Slide 26
Practical Use worksheet to revisit 07-08 Gloucestershire 1000
Exploratory wrt wayfinding Alex Hopgood Toby Wort Cameron Skinner
Leroy Shirto 26