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TELEVISION Made By: Ankita Mhaskar Roll No: 16 Sub Topic: MTV INDIA
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  1. 1. Made By: Ankita Mhaskar Roll No: 16 Sub Topic: MTV INDIA
  2. 2. Television [from Ancient Greek (tele) meaning "far" and Latin (vision)meaning "sight] Colloquially known as TV It is a telecommunication medium that is used for transmitting and receiving moving images and sound. Television can transmit images that are monochrome (black-and- white) in color or in three dimensions
  3. 3. MTV INDIA Launched-28 October 1996 Owned-Viacom 18 Picture format-480i (SDTV) 1080i (HDTV) Slogan Stay Raw. Country-India Language-English & Hindi Broadcast area-Across South Asia Headquarters-Mumbai, India
  4. 4. MTV India" is one of the oldest Music Television Networks in Asia. MTV India happens to be one of the most-popular music channels across the Indian subcontinent. MTV India has been very successful in India. SUCCESS & HISTORY
  5. 5. MTV India creates shows across genres of music (Coke Studio, MTV Unplugged), Reality Television (MTV Roadies, Splitsvilla) and youth-based sitcoms (MTV Reality Stars). MTV India has its office in Vile Parle in Mumbai. It is the most- popular music channel in India.
  6. 6. PARTNERSHIP The service is available on most Indian cable networks as a part of The One Alliance, a bouquet of many sought after channels, including Animal Planet, Discovery Channel, Discovery Travel and Living, SET MAX, SAB, Aaj Tak, NDTV India, NDTV Profit, Headlines Today, Vh1, AXN, Nick, Discovery Turbo, Discovery Science, NDTV 24x7 etc. The channel is also available as a standalone on CAS networks. (Cinema Audio Society Awards
  7. 7. @ MTV, is an Indian television series featuring live music performances by musical artist from various genres, performed in live recording. Each hour long episode of the Coke Studio At MTV featured 6 songs and a diverse mix of music from alternative genres including Carnatic and Hindustani, compositions by new musicians, recreated Bollywood tracks, and a special song created on the show.
  8. 8. Format-Live music performance and recording session Created by- The Coco-Cola Company & MTV India. No. of seasons- 3 Original channel-MTV India and Doordarshan (DD National) (from Season 2)
  9. 9. These were a series of off air initiatives undertaken by Coca-Cola India and MTV, in which they organized 10 Coke Studio @ MTV Minicerts (miniature concerts) across India. The Coke Studio musical caravan toured the country and was composed of prominent artists such as Kailash Kher, Tochi Raina, Harshdeep, Angaraag Mahanta, Mathangi, Sanjeev T and Leslie Lewis.
  10. 10. After the season two, a concert was held at Chaos. An annual cultural festival of IIM Ahmedabad. Featuring Ram Sampath, Sona Mohapatra on 28th December 2013. The concert was the biggest concert of Coke Studio so far attracting an amazing crowd of around 12000 People.