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May 13, 2015
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Tuesday, October 27, 2009
TraditionalMarketing
Online Marketing
VideoMarketing
Social Marketing
Print, direct mail,advertising
Very expensiveLow conversion
Poor metrics
Email, newsletters, online advertising
Less expensiveModerate conversion
Excellent metrics
Commercials, how-to, and overview videos
More expensiveHigh conversion
No metrics
Social media, networking, referrals
Least expensiveHighest conversion
Limited metrics
2
Tuesday, October 27, 2009
Social Media is NOT "New Media"
3
Tuesday, October 27, 2009
Advertising Focused Models Do Not Work Anymore
4
Tuesday, October 27, 2009
You Cannot Compete with "Interrupt" Conditioning
5
Easily Destracted
Tuesday, October 27, 2009
What's Here
6
This isn't about what's coming or who's coming - this is about what is attracting attention of attendees, sponsors and organizers.
Tuesday, October 27, 2009
Digital SignageBrand messaging through television, interactive walls or projection equipment that can be easily customized and updated.
7
Tuesday, October 27, 2009
Live Event StreamingThe capture of event content and delivery of the
content through the web in real time.
8
Tuesday, October 27, 2009
Pay-Per-View Event AttendanceA model where attendees viewing the live event stream are charged based on attending the conference virtually. (not a virtual event)
9
Tuesday, October 27, 2009
Mobile Event Applications
Applications that deliver an event experience on small ubiquitous
devices.
10
iPhoneLaptop
iPhone
iPhoneiPhone
Tuesday, October 27, 2009
Venue and HospitalityRoom blocks, excessive internet charges, food
and beverage accounting and contractual business models are making event organizers less
11
Tuesday, October 27, 2009
Event Syndicationcapitalizing on every channel with event specific and newsworthy content delivered to any device, anywhere
12
Tuesday, October 27, 2009
Information wants to be free. Events want to be free.
13
Tuesday, October 27, 2009
October 22, 2009
Facts:The personality of business is changing.
We have the opportunity to redefine the industry and radically shift the model.
The revenue model for events is being challenged by a new generation of attendees and exhibitors.
Predictability of events and attendance is possible in this economy.
Accountability is high and budget is low.
14
Tuesday, October 27, 2009
The definition of a "butt in seat" MUST change
Web, Mobile, On-Demand, Satellite, Tivo, Hulu, YouTube.
Events are 24/7 brands.
The new media is a living entity:
It MUST be updated, daily, weekly and regularly - by your community, speakers and sponsors.
15
A Prescription for Action:
Tuesday, October 27, 2009
October 22, 2009 16
Your Turn
Tuesday, October 27, 2009