This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
1. 1 Adriana Germilli Ryan Drew experiencing tea
2. tea is hot
3. 3 2ndMOST CONSUMED DRINK ON THE PLANET MARKET SIZE IN
BILLION U.S. DOLLARS SIZE OF THE GLOBAL TEA BEVERAGE MARKET FROM
2013-2021 (IN U.S. DOLLARS)* Source: statista.com
4. customer experience
5. 5 PRODUCT DRIVEN HYBRID EXPERIENCE DRIVEN HAVING FOR SELF
ONLY USUALLY VISIBLE TO OTHERS FOR THE MID-LONG TERM BEING OFTEN
WITH OTHERS NOT ALWAYS VISIBLE INSTANT PLEASURE from product to
experience
6. 6 Source: St Louis Fed
7. 7 SPENDING ON EXPERIENCES AND HOUSEHOLD NECESSITIES AS A
PERCENT OF CONSUMPTION Source: HSBC and Bureau of Economic Analysis
Data
17. 23 % ALREADY USING ONLINE GROCERY ORDERING % WILLING TO USE
ONLINE GROCERY ORDERING not all consumers are willing to shop
online Source: Nielsen
18. 24 HIGHER AOV 52% MORE FREQUENT 2X HIGHER LTV 3X
multi-channel customers have more value
19. know your channel
20. 26 DIGITAL IN-STORE EXPERIENCE use your channel well
21. 27 KNOW YOUR CUSTOMER TRANSACTIONAL DATA SURVEYS GOOGLE
ANALYTICS SOCIAL MEDIA
22. 28 OF ALL CUSTOMERS WHO TRANSACT IN THE BM CHANNEL, VISITED
THE WEBSITE FIRST OF ALL CUSTOMERS WHO VISITED THE WEBSITE AND
TRANSACTED, CHOSE THE BM CHANNEL TO DO SO the power of
pre-shopping
23. what does this mean for content?
24. 30 CONTENT HISTORICAL SEARCH INDUSTRY TRENDS CULTURE SOCIAL
GOOGLE TRENDS
25. 31 power up Get a healthy boost of energy from stoneground
matcha. W H I S K I T Free shipping with orders over $50 Three free
tea samples with every order Window Homepage Banner Display Ad
26. 32 Window Homepage BannerDisplay Ad Product Page Social
Media Blog
27. happiness halo (quote) Sometimes the best discoveries are
the result of simple observations Dr. Seyed Reza Agha Seyed
Hosseini