MTech13: "How Crowdsourcing Can Draw Your Customers Closer and Drive New Business" - Randy Corke

Glen James – Homeless man in Boston who found and returned a backpack

containing $42,000. Subsequently, people who had never met Glen set up a

GoFundMe project and have raised $148,000 for Glen. Why is that?

participate

Considered the father of Crowdsourcing

First one to give it a name.

"Crowdsourcing is the act of taking a job

traditionally performed by a designated

agent (usually an employee) and

outsourcing it to an undefined,

generally large group of people..."

Jeff Howe’s original definition of Crowdsourcing: (he was primarily

looking at technology examples like Linux and Wikipedia)

Interest in Crowdsourcing has grown exponentially.

Jeff Howe’s article appears in Wired

Program Design, platform and program management

services were provided by Chaordix for mobile volunteering.

Six week crowdsourcing engagement to seek ideas for how the mobile phone could be

used to volunteer time in five minutes or less

Results:

• Over 1500 participants

• Hundreds of ideas

• Acknowledgement by the UK Prime Ministers office

Orange took the top ideas and built them into a mobile app called

“Do Some Good” which was subsequently downloaded by tens of

thousands of users who then contributed as a crowd to do some

good!

WWF ran multiple crowdsourcing challenges inviting different, larger groups

each time. Starting with their employees and volunteers working up to a large,

open to anyone program with a corporate sponsor.