mTasR mTasR microTask microTask Aggregation, Search Aggregation, Search & Recommendation engine & Recommendation engine 5/2/ 10 Group 19 Cindy F. Solomon Catherine Jones
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mTasR mTasR microTask microTask
Aggregation, Search Aggregation, Search & Recommendation engine& Recommendation engine
5/2/10
Group 19Cindy F. SolomonCatherine Jones
Why?Why?
We are solving a problem in the emerging
field of
“microtask crowdsourcing”
CrowdsourcingCrowdsourcing
Crowdsourcing is the practice of using large, distributed and minimally directed groups to accomplish tasks.
What are Microtasks?What are Microtasks?
Microtasks are a new type of crowdsourced digital work that is lightweight, scalable and efficient.
What are Microtasks?What are Microtasks?
Microtasks are Small tasks done online that can take between 5 and 60 minutes to complete
Microtasks areMicrotasks are
Performed in exchange for small payments via distributed human computing
Market OpportunityMarket Opportunity
• BURGEONING CROWDSOURCE ECOSYSTEMalready 20 identified microtask solution providers with new entries from Europe monthly (over 300 crowdsourcing solution providers)
•TOO MANY MICROTASKS TO CHOOSE FROMUpwards of 500,000 real time microtasks available at any given moment (conservative guestimate)
• NEED FOR QUALITY ASSURANCE, POLICING & VETTING OF MICROTASK REQUESTERS to sustain & encourage increasingly qualified workers
Microtask Solution ProvidersMicrotask Solution Providers
Worker PainWorker Pain
• They have 5 minutes to do work NOWTakes too long to search for appropriate tasks that are desirable within the limited time available to do them
• Poor Experience interacting with sitesSteep learning curve just to register on various platforms and figure out which tasks to perform and how to qualify for different requirements
Amazon Mechanical Turk created the first and biggest microtask platform for the work requesters, not for the microtask workers
• No protectionWorkers can get scammed, spammed and stiffed with no recourse
mTasR SolutionmTasR Solution
mTasR • Aggregates microtasks from providers • Provides Search of all tasks in one place• Rejects inappropriate tasks• Rates task requesters• Recommends tasks according to worker preferences• Presents tasks in pleasing fashion with clear instructions
Benefits for WorkersBenefits for Workers
mTasR • Saves workers’ time • Solves immense hassle of finding relevant microtasks• Promotes microtask opportunities • Vets microtask requesters based on track record• Introduces previously unknown microtask sites• Enables shared worker community
Benefits for ProvidersBenefits for Providers
mTasR •Educates the work force about microtask opportunities• Provides access to ongoing streams of worker traffic• Increases alacrity of experienced and skilled workers producing accurate results• Raises perception of and esteem for microtask providers
Business ModelBusiness Model
Workers pay nominal subscription fee:receive newsletter, task alerts, twitter feed, ongoing education, access to community
Providers pay for Inclusion, sponsored content, advertising, placement & ranking, presence in newsletters, alerts and access to community web events
Go To MarketGo To Market
Educating, creating & reaching workers via• Microtask forums:
turkernation, requesternation, mturk forum, turk monitor
• Twitter feeds, YouTube Videos• Facebook connect, Ning, Group.ly• Books written & promoted by Cindy F. Solomon
Guide to Microtask Work on mTurkCrowdsourcing Ecosystem
• Future of Work live events, webinars, TalkshoeExpert interviews
• Partnerships w/Crowdflower, CrowdCloud, PayPal, etc.• CrowdSummit community
mTasR mTasR microTask microTask
Aggregation, Search Aggregation, Search & Recommendation engine& Recommendation engine
5/2/10
Group 19Cindy F. SolomonCatherine Jones