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Mt. Fuji App
8

Mt. Fuji App

Feb 22, 2017

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Business

Ely Liberov
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Page 1: Mt. Fuji App

Mt. Fuji App

Page 2: Mt. Fuji App

Can my phone help me conquer Mt. Fuji?

Conditions Dining Information Social Routes

Page 3: Mt. Fuji App

Current Options

• Interactive maps

• Live cams

• Wallpapers- mostly junk

• Low quality apps, low ratings

• Mostly free- low volume downloads

Google Play

Page 4: Mt. Fuji App

Apple users have more alternatives

• Low- mid downloads

• decently rated

• live cams

• travel suggestions

• route and climbing apps

• Info & Navigation

• games

Page 5: Mt. Fuji App

Solution• driven by user contributions

• supports all languages

• access on all devices with web browsers.

• interactive game based on map. -unlock the secrets of Mt. Fuji by starting a quest.

Mt. Fuji interactive map

EstDevelopment Time: 3 months

Cost: 5-20k

Page 6: Mt. Fuji App

Market: “Mt. Fuji”

• Diminishing interest

• Low Competition

• 27,100 Monthly searches

• 325,000 Annual searches

• Traffic primarily from Philippines, US and Japan

Page 7: Mt. Fuji App

• Monetize by building affiliate network

• Add-on features for extra $

Est. traffic/ year

Conversion Revenue/user Revue/ Year

325,000 10% $2.00 $65,000

Business Model

Page 8: Mt. Fuji App

Dog or ?

• Low market growth

• Low competition- potential to have high market share

• Low margin, high cost to acquire user

• Depends on exit: but it would difficult to find a buyer

Conclusion

Recommendation: Pass, too much risk- to little reward