Ruben Alcaraz corporate research AND THE SIX THINGS I’VE LEARNED FROM IT
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Ruben Alcaraz
corporate researchAND THE
SIX THINGSI’VE LEARNED
FROM IT
2
Ruben AlcarazManager, Consumer InsightsMeijerGrand Rapids | Michigan | Retail
Introduction
3
In the Beginning…
4
6 Things I’ve Learned
1.Depth & Breadth2.Speed3.Simplicity4.Cross Checking5.Constant Change6.Telling a Story
5
1. Depth and Breadth
MAR
KET
RESE
ARCH
MAR
KETI
NG
ADVE
RTIS
ING
SALE
S
DIS
TRIB
UTI
ON
MAN
UFA
CTU
RIN
G
OPE
RATI
ON
S
FIN
ANCE
MER
CHAN
DIS
ING
Breadth of Knowledge
Dep
th o
f Kno
wle
dge
PR
6
2. Speed
QUESTIONANSWER
7
3. Simplicity
8
4. Cross-Checking
1n
2r
DIMS(Does It Make Sense)
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5. Constant Change
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6. Telling a Story
“If a story is not about the hearer he will not listen. And here I make a rule – a great and interesting story is about everyone or it will not last.”
John Steinbeck(East of Eden)
11
Commit to Something You Love
12
Ruben Alcaraz
corporate researchAND THE
SIX THINGSI’VE LEARNED
FROM IT
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