Msrtc Final Ppt

CASE ANALYSIS OF MSRTCGroup 1

Maharashtra State Road Transport Corporation

Owner : Government of Maharashtra

Year of incorporation : 1950 (earlier name was BSRTC)

Bus Fleet : 16000 buses (2nd largest fleet in the world)

Daily Ridership : 70 lakh passengers on 17000 routes

Bus Services : Ordinary, Parivartan, Asiad, Shivneri, City-bus, Parcel Courier, Yatra and Tourism Packages

SWOTStrengths Weaknesses Opportunities Threats

Timely Service Old brand, no innovation

More buses on popular routes

Private players are more visible (redbus)

Reasonable Fares Nor popular among premium segment

Leasing the body of the buses for ads

Travel agents take customers away from MSRTC

Very popular with the masses

Bureaucracy, Govt Control

Improving bus stations and leasing the areas for shops, eateries, etc

More number of booking points by competitors

Monopoly in rural Maharashtra

Running on non-profitable routes

Outsourcing non- core activities

Private players offer more services on the web

Fare Concessions Phone booking

COMPETITORSS. No Business Competitors1. AC Luxury buses - Shivneri (Urban) BEST, RED bus, Private bus

and Maxi cab operators who operate stage carriageservices posing as contract carriage operators.

2. Yatra packages (Urban) Makemytrip.com, yatra.comYatra Packages (Rural) Local bus operators

3. City Bus Service (Urban) BEST4. Parcel Service (Rural, Urban) DHL, BLUE DART, Local parcel

service providers like ARC etc.

IMPACT OF COMPETITION ON MSRTC

• Falling load factor

• Excessive Governmental Control resulting High rates of passenger taxes

• Inadequate Replacement of Fleet

• Vertically Integrated Organization

CHANGE - REBRANDING

IMPROVING THE BRAND IMAGE

• A logo depicts it as a brand• From masses to world class standards– Ordinary buses –Parivartan- Shivneri

• Implementing a website, promoting e-booking• Vikram Gokhale (Popular Marathi actor) as an

ambassador• Advertising on A/C Buses of reputed agencies• Commitment towards service– Connecting every village in Maharashtra– Not just people

CUSTOMER SATISFACTION FIRST STEP TOWARDS YOUR JOURNEY• Time Table, Running Status, Seat Availability & Pricing

Online & on your Mobile. • Landline enquiry numbers

BOOK YOUR TICKET• E-ticketing and reservation through Mobile• Over The Counter & through Agents

COMFORT INSIDE THE BUS• Air Suspension Buses• LCD screens , music systems and PCOs in Volvo Buses• Comfortable Seating Arrangement ( 2 × 2 buses,

reclining chairs)

CUSTOMER SATISFACTION (contd…) Reasonable Fares Flexible Timings 24 hrs Toll Free Helpline : 1800 22 1250 Wide range of buses: Volvo, Super-deluxe,

Semi Deluxe, Video Coach, Sleeper, Ordinary Special buses for women Seats reserved for various sections Online filing of tenders

CONCESSION & SCHEMES

LOYALTY CARDS

• ISSUE OF I-CARDS FOR FREQUENT TRAVELLERS

• 50% DISCOUNT ON 6th JOURNEY

SPECIAL CONCESSION

• SENIOR CITIZENS 50%

• FREEDOM FIGHTERS 100%

• BLIND PERSONS 75%

• STUDENTS RURAL AREAS 100%

INSURANCE

• INSURANCE FOR ALL TRAVELLERS

• REIMBURSEMENT IN CASE OF ACCIDENTS

ADVERTISING AVENUESLanguage on websiteLogoColor of STAdvertising on busesBrand ambassadorAdvertise punctualityOffer special packages to studentsMusic

FUTURE PLANS

PRODUCT

• 160 air suspension semi luxury buses by Nov’10

• Air conditioned model of flagship ‘Asiad’ bus

PROMOTION

• Frequent traveler passenger scheme

• Tie ups with packaged tour operators & corporates

FUTURE PLANS (contd…)

PLACE• Reintroduce package trips from

Pune• Special 1500 buses for the

festive season

PRICE • Quality at affordable price

CONCLUSION

• CustomizationSpecial Volvo buses for women on the Pune -Mumbai route

• We can induce that MSRTC is changing and moving towards CDM model -“Customer Delight Management”