Msntayler Mgmt Deck

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Off - Premise Sampling Events

MSNTAYLER MGMT.

www.MSNTayler.com

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MSNTAYLER MGMT.

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Who we are…

Established in 2011 as a Promotional Event Marketing Company specializing in beer, wine and distilled spirit sampling, we supply our clients with professional, reliable, MLCC licensed, T.I.P.S certified and liquor liability insured sales models for all your alcohol promotional needs. Our objectives are to build brand awareness through engaging with your consumers and educating them on your product - with an end result of increasing your sales. We have brand specific trained staff eager to make your next event a profitable success.

As your licensed Broker, MSNTayler Mgmt. will coordinate the event preparation details with the venue; provide the staff; purchase the product from the SDM; educate, distribute, promote and sell your product responsibly to consumers mindful of all applicable tasting laws.

MSNTAYLER MGMT.

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“MSN Tayler has successfully executed thousands of tasting in our stores over the past 3 years.  I

have always found their staff to be engaging and professional.  I would highly recommend MSN

Tayler.”

– Karen Bloomer, Division Beverage Steward – The Kroger Co. of Michigan

Office:248-530-0321    Cell:248-703-3293

MSNTAYLER MGMT.

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MSNTAYLER MGMT.

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Why Do a Tasting Event?

Market research has shown that in-store sampling is a cost effective tool that impacts sales in ways never thought possible. 35% of consumers who tried a sample purchased the product during the same shopping trip. This effect spanned across all customers – regardless of whether this was their first introduction to the product or a repeat purchase.

About half of those who sampled also expressed the intent to buy in the future, including 85% of those who had never bought the product before. In-store sampling delivers new buyers. In addition, 24% said they would switch from the brand they had previously planned to buy. In-store sampling drives sales for existing products and line extensions.

In-store sampling was found to have a significant impact for the parent brand of the sampled products with +107% average sales lift on the day of event and +21% average sales lift In-store sampling impacts sales long after the day of event, making it incredibly cost effective.

Courtesy of: Arbitron and Edison Media Research

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Rates & Invoicing

Our rate is all-inclusive at $45/hr based on a 3.5-hour event plus the reimbursement cost of your product sampled at the retailer cost plus applicable taxes. MSNTayler Mgmt. will provide all display items (tables, linens, sample cups,

pre-measured pourers, chill bags, dump buckets, etc)

Invoices are due upon receipt. All invoiced aged 31 days or more are subject to a late fee assessed at 5%. If another policy is requested it must be approved upon contractual

agreement.

MSNTAYLER MGMT.

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MSNTAYLER MGMT.

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MSNTAYLER MGMT.

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“I would be happy to recommend your services. I have been extremely pleased with your professionalism. Your

execution with our current tastings has been flawless, and the follow up report that you sent highlighting the outcome

was great. I would happily use your services again!”

Anne Gabriel

Regional Sales Manager IN | MI | OH

Office phone (614) 906.6018

Fax phone (614) 423.8792

MSNTAYLER MGMT.

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MSNTAYLER MGMT.

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“I cover ten states for the Hess Collection Winery, out of Napa, CA. Michigan is in my top three states. MSN Tayler

was a recommendation from my distributor. I was so impressed with the power point follow up on the tastings

booked at Kroger. Melissa and her staff are reliable, professional, dependable and will send follow up

information along with pictures. I will be using them for the whole fiscal year of 2014.”

Jeanne Jesse

North Central Regional Sales Manager

The Hess Collection Winery

Mobile 708.297.0324

MSNTAYLER MGMT.

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MSNTAYLER MGMT.

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Post-Event Recap

Similar to this presentation, we will provide you within 10-days your post-event recap from your event. The recap will include images of the event, consumer feedback, management feedback as well as vital numerical statistics including the number of consumers reached/sampled; sales and product purchased. We are also capable of customizing a recap to meet your specific needs.

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“MSN Tayler has been a great partner for all of our sampling needs here in Michigan. They’ve even gone so far

as to help staff events with their expert personnel with VERY short notice which in my opinion goes above and

beyond the normal expectations of a promotions company. We use them exclusively in the state and I would highly recommend their services to anyone considering sample

events both on and off premise.”

Jason Ash

Treasury Wine Estates Market Manager - Michigan

Mob: 517-230-5074

[email protected]

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MSNTAYLER MGMT.

Year in Review 2013

Off Premise Execution = 1,778 events

• Independent Locations 513 Events Booked, 21 Not Executed = 96%• Kroger 1017 Booked Events, 77 Not Executed = 93%• Busch's Market 158 Booked Events, 13 Events Not Executed = 92%• Hiller's Market 92 Booked Events, 7 Events Not Executed = 92%

Overall execution rate at 93% = 3.8 GPA "A"

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Thank You! We appreciate your interest.

MSNTAYLER MGMT.

www.MSNTayler.com