7/30/2019 MSLGROUP Social Hive Index http://slidepdf.com/reader/full/mslgroup-social-hive-index 1/20 MSLGROUP’s software and approach for benchmarking social engagement, with context and customization.
7/30/2019 MSLGROUP Social Hive Index
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MSLGROUP’s software and approach forbenchmarking social engagement, withcontext and customization.
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CONTEXT
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MSLGROUP SOCIAL HIVESocial Hive Index is named after Social Hive, MSLGROUP’s global social media offering, with
150+ dedicated experts, and deep capabilities across Plan, Build and Engage.
1. Socialinsights
4. Socialengagement
5. Socialmarketing
6. Socialbusiness
2. Proprietaryproducts
3. Productionstudio
PLAN
ENGAGE
BUILD
- S- S- In
- S- C- O
- P- S- S
- S
- S- S
- M- C- S
- B- C- In
1
2
3
4
5
6
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SELL SHEET
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SOCIAL HIVE INDEX: SELL SHEETSocial Hive Index is MSLGROUP’s proprietary software and approach for benchmarking sociaengagement. Like Klout, with context and customization.
NEEDTo create a single dynamic score tobenchmark how organizations andinfluencers are engaging their communitymembers on social media around a specifictopic, relative to peers. Like Klout, withcontext and customization.
COST
The cost includes
customization, damonthly reporting,waves and recom
FOR MORE
Ask pascal.beuclegaurav.mishra@mtushar@2020sociIndex deck and de
http://socialhiveind
CLIENTS
- In discussion witthe world.
OFFERING Creates a dynamic dashboard with a
single score, and drilldown details on thescore components.
Uses automatically updated social data,qualitative research waves, and ourproprietary normalization algorithm.
Quantitative social analytics data fromFacebook, Twitter, LinkedIn, YouTube,SlideShare, Kred, Klout, Peerindex andSEOMoz.
Qualitative rating scores on theeffectiveness of storytelling andengagement.
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WHY: THE NEED
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SOCIAL HIVE INDEX: THE NEEDThe effectiveness of social engagement is not universal, but contextual -- relative to a geograindustry, topic or peer group -- but other tools don’t measure social engagement in context.
SOCIAL ENGAGEMENT ISCONTEXTUAL
The effectiveness of social engagement isnot universal, but contextual -- relative to ageography, industry, topic or peer group.
OTHER TOOLS D
CUSTOMIZATION
Tools like Klout, Kdo measure socia
customization aro
OTHER TOOLS DON’T BENCHMARK
SOCIAL ENGAGEMENT
Social listening and analytics tools don’t
benchmark social engagement around atopic, relative to peers, with a single score.
Source: Photos from serakate, grafixer and julia_manzerova on Flickr
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SOCIAL HIVE INDEX: THE SOLUTIONTo create a single dynamic score to benchmark how organizations and influencers are engagtheir community members on social media around a specific topic, relative to their peers.
GET SINGLE SCORE BETWEEN 1 AND100
The index normalizes quantitative socialdata and qualitative scores into a singledynamic score between 1 and 100.
ADD CUSTOM NOR CRITERIA
The index providecustomization posneeds and use ca
ADD CONTEXT BY BENCHMARKINGWITH PEERS
The index benchmarks organizations andinfluencers against relevant peers, from thesame geography, industry, or topic.
Source: Photos from lrargerich, cynergy, and bdesham on Flickr
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WHAT: THEMETHODOLOGY
SOC O O OG
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SOCIAL HIVE INDEX: THE METHODOLOGYThe index uses a combination of automatically updated social data, qualitative research waveand our proprietary normalization algorithm to create a single score between 1 and 100.
SOCIAL DATA PROPRIETARYALGORITHM
QUALITATIVERESEARCH
One time, annual, or quarterlyqualitative research waves on
storytelling and engagement around atopic.
Proprietary normalization algorithm toconvert social data and qualitative
scores into a single score between 1and 100.
Daily updated social data fromFacebook, Twitter, LinkedIn,
YouTube, SlideShare, Kred, Klout,Peerindex and SEOMoz.
SOCIAL HIVE INDEX THE METHODOLOGY
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SOCIAL HIVE INDEX: THE METHODOLOGYThe index uses a combination of automatically updated social data, qualitative research waveand our proprietary normalization algorithm to create a single score between 1 and 100.
SOCIAL DATA PROPRIETARYALGORITHM
QUALITATIVERESEARCH
Normalize eaother data po
Pull in social Twitter, LinkeSlideShare, K
and SEOMoz
Select a thementities, and iproperties.
1
4
5
Assign weighproperty base
2
Score each eengagement,
3
Aggregate allsame channescore.
6
Aggregate alla single score
7
Proprietary normalization algorithm toconvert social data and qualitativescores into a single score between 1
and 100.
Daily updated social data fromFacebook, Twitter, LinkedIn,YouTube, SlideShare, Kred, Klout,
Peerindex and SEOMoz.
One time, annual, or quarterlyqualitative research waves onstorytelling and engagement around a
topic.
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SOCIAL HIVE INDEX: QUANTITATIVE SOCIAL DATAThe index uses automatically updated quantitative social data from Facebook, Twitter, LinkedYouTube, SlideShare, Klout, Peerindex, Kred and SEOMoz.
FACEBOOK PAGE: Number of likes, Number of people talking about the brand
WEBSITES AND BLOGS (From SEOMoz): Domain authority, Page authority, MozRank, Number
external links
YOUTUBE CHANNELS: Subscribers, Number of views, Number of videos
LINKEDIN PAGES: Number of connections, Number of employees in network
LINKEDIN GROUPS: Number of members, Number of discussions, Number of comments
TWITTER PROFILE: Followers, Number of tweets, Favorites, Retweets, Klout score, PeerIndexscore, Kred score
SLIDESHARE CHANNELS: Number of slideshows, Number of views, Number of followers
SOCIAL HIVE INDEX QUALITATIVE SCORE
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SOCIAL HIVE INDEX: QUALITATIVE SCOREThe index also uses one time, annual, or quarterly qualitative research waves to assign weigheach property and score each entity on storytelling and engagement around a topic.
STORYTELLING SCORES
ENGAGEMENTSCORES
RELEVANCE
WEIGHTS
Weights to each property based onrelevance to topic:
- 0, if not really relevant to topic.- 0.5, if partially relevant to topic.- 1, if dedicated to topic.
Score of 1-10 for estudy-specific benc- Crowdsourcing annot only sharing ow- Engaging in two wthrough questions - Creating incentiveand action, like con
Score of 1-10 for each entity againststudy-specific benchmark, based on:- Repurposing stories into long-form andshort-form content.- Telling stories across multiplechannels, with customization.- Telling stories across multiple mediatypes, including videos and infographics.
Plus, custom criteria for each study.
SOCIAL HIVE INDEX DYNAMIC DASHBOAR
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SOCIAL HIVE INDEX: DYNAMIC DASHBOARThe dynamic, daily updated dashboard can be fully customized to create a public leaderboardprivate dashboard, or a part of a research report.
Customizab
Customizab
Customizab
Customizab
or RSS wid
Leaderboar
Customizabscheme
Customizableannouncement
Company score between 1and 100
Breakup of company score
Customizable companydescription
Chart with breakup ofcompany score
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HOW: USE CASES
USE CASES ANDBENEFITS TOMARKETERS
SOCIAL HIVE INDEX: USE CASES
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SOCIAL HIVE INDEX: USE CASESThe index can be used across a range of use cases, from public topic leaderboards for thougleadership, to research report to benchmark best practices, and private company dashboardscampaign measurement.
PUBLIC TOPIC LEADERBOARDS
To create a public leaderboard of the mostengaging “Fortune Global 100 companies
on sustainability” or “UK influencers on
beauty”.
PRIVATE COMPA
To create a privatbenchmark a compeers in the sametopic.
BENCHMARK RESEARCH REPORTS
To create a research report to benchmarkbest practices on storytelling andengagement in an industry, geography, ortopic.
Source: Photos from pahudson, 59937401@N07, and darwinbell on Flickr
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CASE STUDY:PURPLE INDEX
SOCIAL HIVE INDEX CASE STUDY: PURPLE IND
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SOCIAL HIVE INDEX CASE STUDY: PURPLE INDMSLGROUP’s PurPle Index measures how effectively the Fortune Global 100 firms are engaging peon social media around their purpose, in the areas of environment, health, education and human pot
UNIVERSE: FORTUNE GLOBAL 100FIRMS
Covers all English-language, global (or US)corporate social media channels from the
top 100 firms in the Fortune Global 500 list.
DATA: QUANTITA
Based on social dTwitter, YouTube,SEOMoz and qua
storytelling & eng
THEME: CORPORATE PURPOSE
Assigns weights for each channel forrelevance to the four purpose areas:environment, health, education and human
potential.
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GET SOCIALHIVE INDEX
TODAY!Pascal Beucler
SVP and Global Chief StrategyOfficer,[email protected]