2015 MS Society AGM Social Media February 21, 2015 https://www.facebook.com/MSSocietyLMC https://mssocietylmcblog.wordpress.c https://twitter.com/MS_Society_LMC
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2015 MS Society AGM
Social MediaFebruary 21, 2015
https://www.facebook.com/MSSocietyLMC https://mssocietylmcblog.wordpress.com/https://twitter.com/MS_Society_LMC
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Table of Contents
1. Meet the Team . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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2. Social Media Strategy – Summary & Results . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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3. Planning for Next Year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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https://www.facebook.com/MSSocietyLMC https://mssocietylmcblog.wordpress.com/https://twitter.com/MS_Society_LMC
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Section 1
Meet the Team
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Social Media Committee
Jason Low(Chair)
Brenda Worthington
Michele Clarke
Dorit Hoffmann
Adrianne Boothroyd
Kate Kysow
Jacqueline Hunter
https://www.facebook.com/MSSocietyLMC https://mssocietylmcblog.wordpress.com/https://twitter.com/MS_Society_LMC
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Section 2
Social Media Strategy – Summary & Results
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Issues We Wanted to Resolve
Issue What Did We Do?
• Lack of a coordinated social media strategy
Cross-functional collaboration with other streams (e.g., fundraising)
Social media framework and strategy developed:
FTP site set up for internal documentation
Facebook/Twitter short updates
Wordpress longer articles
• The LMC’s Facebook page was updated only on an ad-hoc basis
Developed a regular update schedule
Scheduled posts in advance
Dedicated core team members to post content
• Limited social media interaction with group members
Shared more visual media to drive engagement
Held contests (e.g., “What Does MS Mean to You?”) to increase social media participation
• Poor awareness of upcoming events and activities
Promoted MS Awareness Month
Provided detailed information on workshops, fundraisers, and socials
https://www.facebook.com/MSSocietyLMC https://mssocietylmcblog.wordpress.com/https://twitter.com/MS_Society_LMC
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Year in Review – Successful Posts
• Impressions: 3,570• Reach: 1,641• User consumption: 298
https://www.facebook.com/MSSocietyLMC https://mssocietylmcblog.wordpress.com/https://twitter.com/MS_Society_LMC
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So How Did We Do? – in Numbers
2013(Jan – Dec)
2014(Jan – Dec)
Change (#) Change (%)
Total impressions• Number of impressions of any content
associated with our page
54,325 108,533 54,208 100%
Total reach• Number of unique users who have seen
content associated with our page
14,771 38,680 23,909 162%
# Engaged users• Number of users reading a post, sharing,
commenting, etc.
1,519 3,568 2,049 135%
# New likes• Number of users who liked the MS
Society LMC’s Facebook page
76 121 45 59%
https://www.facebook.com/MSSocietyLMC https://mssocietylmcblog.wordpress.com/https://twitter.com/MS_Society_LMC
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So How Did We Do? – in Pictures
Q1 Q2 Q3 Q4 -
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
Total Impressions
2013 2014
Q1 Q2 Q3 Q4 -
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
Total Reach
2013 2014
Q1 Q2 Q3 Q4 -
200
400
600
800
1,000
1,200
1,400
# Engaged Users
2013 2014 Q1 20
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Q2 20
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Q3 20
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Q4 20
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Q1 20
14
Q2 20
14
Q3 20
14
Q4 20
14 -
50
100
150
200
250
300
350
400
450
# Likes
https://www.facebook.com/MSSocietyLMC https://mssocietylmcblog.wordpress.com/https://twitter.com/MS_Society_LMC
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Section 3
Planning for Next Year
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What Can You Expect?
• Leveraging our core social media capabilities to drive toward higher member engagement
• Regular scheduling of updates:
• Monday – Events, fundraising, resources, and recreation
• Wednesday – Research, webinars, and clinical trials
• Fun Friday – Recipes and photos
• Continued emphasis on MS month in May
https://www.facebook.com/MSSocietyLMC https://mssocietylmcblog.wordpress.com/https://twitter.com/MS_Society_LMC
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How Can You Help?
• Join our Facebook page: https://www.facebook.com/MSSocietyLMC
• Read our blog: https://mssocietylmcblog.wordpress.com/
• Follow us on Twitter: https://twitter.com/MS_Society_LMC
• Contribute content ideas (stories, pictures, etc.) to us at: [email protected]
Interact with our updates and share with your friends and family!
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Thank you!
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