Mrv14543 bulletpitchpresentation mirvac_2014_v5_master_screen

Stage 3 Waterfront

Heading

Hello!

Alistair Cantrill DIRECTOR

Melissa Gardner CREATIVE DIRECTOR

3 ALL ARTWORK SHOWN IS CONCEPTUAL ONLY © BULLETSTUDIOS.COM.AU

Specialising in property & retail since 1996, we base our success on the success of our clients, and our many long term clients are a testament to this.

» brand » print » digital » social » display


We know Mirvac » Our intrinsic knowledge of the

Mirvac brand sets us apart.

» We have evolved and innovated over the last decade working on the Mirvac account.

» Through changes in buyer behaviour, technology and challenging markets, our solutions have had proven results.

» Liberty on Tedder

» Ephraim Island

» Arbour on Grey

» Mossvale on Manly

» Sanctuary on Moggill

» Tennyson Reach

» Gainsborough Greens

» Park at Waterfront

» Pier at Waterfront


» Recently Mirvac recognised our skills and expertise by awarding us the Mirvac Retail account, comprising of flagship centres of Broadway, Orion Springfield and Kawana Shoppingworld, with the entire portfolio to be managed by Bullet this year.

» We believe this success is testament to our quality work managing Mirvac Residential developments.


» Now with the next stage of Waterfront on the horizon, we are excited to take on the challenge of marketing this impressive development to a competitive market with stand-out results.


Enough about us.. let’s get rolling!

The briefMirvac Stage 3 Waterfront “Skyring”


our insights

» The Brisbane property market has had an influx of ‘designer’ apartment developments trying to capture upscaling young professionals and empty nesters.

» Apartment living in Brisbane is now known as an appealing living option with low maintenance and high level of lifestyle options.

» Our task will be to develop a distinct branding strategy that shows buyers all the unique selling points of this stand-out development in a highly competitive market.


our Vision

» Position Skyring as an important piece of the local landscape.

» Skyring will be an extension of historic Teneriffe and a connector to the vibrant Waterfront precinct nearby.

» Integrate the Mirvac Skyring brand into the local community, building brand loyalty through diverse experiences and promote sociability.

» Our key messaging will promote Skyring as a well-designed and innovative urban development that wins on quality and affordability compared to its competitors.


our oBJECtiVEs

» launch the next chapter of the Waterfront family

» ensure new brand connects to and evolves the Waterfront brand

» establish a point of difference through a distinct brand

» target investors, end-users (renters) and upscaling owner occupiers

» strong registration-period with high activity through local events leading to launch

» post-launch activity to maintain and build the Mirvac Skyring brand in the local community

» introduce Mirvac as a quality leader to a whole new market of buyers

» focus on the value add benefits of the Mirvac brand and depict as better option than competitors

Skyring Overview


s tAgE

1s tAgE

2

stAgE 1

» 140 apartments

» 18 Storey tower

» 650sqm of ground floor retail

stAgE 2

» 140 apartments

» 21-storey tower

» Podium area with entertainment areas

thE BuiLDing


A historiC LoCAtion

» Inner-city location 3km from CBD and framed by the Brisbane River

» Area known for its diverse lifestyle options and premium restaurants / bars

» A gentrified industrial area with historic landmarks

» Serviced well by public transport

» Arts and theatre district nearby

» On doorstep of the vibrant Gasworks retail centre and business hub

» Newstead / Teneriffe is known as one of Brisbane’s up-markets suburbs


ArEA rEFErEnCE Photos


s K Y r i ng

Pi E r

PA rK

sitE rEFErEnCE


The Green (Lend Lease)

$330,000 - $650,000

Bowen Hills

Botanica (Aria)

$397,000 - $497,000

Bowen Hills

Vida (Point Corp)

$365,000 - $3,000,000

West End

Soda (GDL)

$340,000 - $1,650,000

Sth Brisbane

KEY CoMPEtitors


graduating upwardsYoung high-earning socialites in high-rise apartments

Conscious ConsumersComfortable one and two-person households in sought after suburbs

Bright FuturesThriving students or professionals renting apartments

informed AffluenceHigh income families and singles in the attractive middle suburbs

rising WealthEducated and affluent young professional couples in inner city areas

tArgEt DEMogrAPhiC

The Waterfront Story


Precinct Symbols

Each precinct is represented by a symbolcreated from the cut-diamond shape takenfrom the Waterfront logotype.

These symbols can be used alone or inconjunction with the secondary typeface(see 2.2), to identify each precinct.

These symbols are also repeated to createeach precinct pattern (see 2.3).

Waterfront Brand Guidelines | 16

2.1

Masterfiles: Pier_Symbol_Mono.epsPark_Symbol_Mono.epsLake_Symbol_Mono.epsShore_Symbol_Mono.epsWaterloo_Symbol_Mono.eps

PIERPRECINCT

PARKPRECINCT

SHOREPRECINCT

LAKEPRECINCT

WATERLOOPRECINCT

originAL WAtErFront BrAnD ConVEntion


s K Y r i ng( n E W )

CurrEnt BrAnD FAMiLY


ULTIMATE LUXURY

METRO RETREAT

URBAN CHARACTER

BrAnD PErsonALitY

s K Y r i ng( n E W )

Campaign Overview


CAMPAign tiMELinE & DELiVErABLEs

tiMings KEY MEssAgE MEDiA othEr

Teaser February to mid March

Launch2014.com.au Coming Soon

» Signage (V Board, Viewing Tower, Billboard Stenciling, Break-out panels

» Press Adverts (Courier Mail, Brisbane News, Map Magazine, AFR)

» Registration Page (responsive)

» DM print

Registration Phase

Mid March to May

Register Now » Major events to generate registrations

» Press

» Digital

» Signage

» PR

» EDM

» DM

» Social

» Sponsorship

» Viral Marketing ideas

Public Release

June/July New campaign messaging (to be revealed)

» Press

» Digital

» Signage

» PR

» EDM

» DM

» Social

» Brand awareness

» Open display

» Augmented reality display

Teaser Campaign

completed by Bullet Studios currently in the market


LAunCh 2014 CAMPAign CrEAtiVE

Concept 1


KEYWorDs

VibrantDesignerLifestyle

CollageVillageCreativeArt

FreshFashionCommunity


Arona

ChosEn nAME


» The Brisbane suburb ‘Teneriffe’ was originally inspired by the town Tenerife in the Canary Islands, Spain.

» Arona is a located on the southern part of the island of Tenerife in the Canary Islands.

» Arona means colourful and is an emotive choice of name

nAMing rAtionALE

Arona


Positioning stAtEMEnt

Live & Inspire


The Arona concept branding elements feature a collage of native flowers, watercolours and the leafy heritage surrounds. These elements represent the artistic, colourful and stylish side of Arona.

» The ethos of the brand is to inspire the audience through art, fashion and urban style.

» The positioning statement embodies this theme, and provides a subtle support to the bold and unique name.

BrAnD Ethos


BrAnD iDEntitY Logo


Logo + positioning statement


pierbymirvac .com.au

parkbymirvac .com.au

aronabymirvac .com.au

nAMing ConVEntion


BrAnD ELEMEnts Visual language


Colour palette

Mustard ruby ivoryLavendar Blossom stone


Typography

Display font Grouch BT

abcdefghijklmnopqrstuvwxyzSupporting body copy Gotham

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ


Typography treatment

Arona by MirvacEl et quatur? Quid ut inus, quibus, occusae et eat facid quatio

is suntia sequiaspid exerspe rspitat uriae. Nequaep eratur, verum sitem eatem volorem olendis ernatiis dolestiate?

Ullupta derferum faceatem qui blab iustia dolorpo recusda ecatur, oditisi que denihicae que sed moluptae omnimpe

liquibe ruptatias sam, utatus autempo reptatet, ipsum il il int parit velic to es estion cullestem fuga. Atisciur?

Alibuste et quunduciis antis audiorit, quiam quaerci uta voloreptatus quianit la dolo doluptatur? Quiderferum re idio

con estis evello mossint re consed quidessi.


Illustration (collage) elements

Teneriffe creative smart couple

BrAnD VisuAL


Teneriffe runner, jogging in the local urban leafy area



Local cycling artist



Flowers found in the local park and native

Australian flowers



Authentic heritage - old Wool Store

buildings in the area



The building, using the real renders



Illustration compilation


Custom alternative complilations to create brand flexibility and

add a point of difference








Cafe hangoutsShopping Social culture

More ideas/elements that can be integrated into the illustrations

to feature local amenities, heritage and social aspects


PROMOTIONAL ITEMS Brochure Cover with hard

case sleeve


Brochure Spread concept 1

BY MIRVAC LIVE & INSPIRE

Arona is surrounded by parklands

and the riverfront within Brisbane’s

most sought-after suburb.

Relax dining experiences and

entertainment areas are on the

doorstep Arona offers the best in

inner city living within a relaxed,

natural setting.

With a choice of two and three

bedroom apartments — each

enhanced with Mirvac’s renowned

interior styling.

Arona sets a new standard in

carefree, inner-city living.

by mirvac 2

Arona - smart-living 4

Location in Newstead 6

Authentic character 8

Natural beauty 10

The specifications 12

Floor plans 14

North Arona 16

South Arona 18

CONTENTS


Brochure Spread concept 1

Arona Vitaque dolorpo restiurias re doluptaqui arum

labo. Cimolorum nis a net exerion post odiam nectemp

orendam faciumquibus aceaqui dellendit re incto

berruptia que core dollum explacesti re ped magnimi,

con poreptas estiae vellaboresto omniae et qui odi

occus exere verit quatur, alitatam volorru nturibus

eos repro maximet aut ut volo cus derenihicid estrum

aditiatur? Dunt ulluptatendi omni dus doluptatem aum

quoditas volenimus ut eos et offictam, officitionet liqe

doluptatis quia delibus eatur?

On cus modis solorro eturion es enectumquam ea

num am non et volorae ctatian tiunda pro blab ipiduci

piendaest omnim quodipsuntur min non rerepti sines

verepudis et litaquid et restibus, omnis eatur?

Cum sim fuga. Nequiam, te est aciur

Ficiam ipient quam alicaturerum dolute nus etur sit,

coreper chillo ipidunt moluptaepere volut iuriati tem

eum ut laut at min enda que comnimi, alique repe,

sit, ut quistiu sdamusc iliate destiumque et maxim fuga.

Ut duciene ctiatia ea cum ut alis ut esequam fuga. Ab

is autem cullest quost omnimin ctiatumenit is eriam

reped modita sedion prore volorep uditibus volenestiunt

dolectu riorate nonsecum que audae dolupta ssitae

culliquam expeliq uiatur sequatem qui de pori ut es

molut illorer speribus et vel molum facm quid quae

plaboratem fugit, cumetur modition pel ilis volorum

fuga.

Soloressitis sectias mo moloritatque venditem quat

ea quiam, untio eatur molor moluptia doluptae.

Nam, solescia estiae. Ucia doluptatas magnimagnis

sequiasim ex et id quatis mod min rescit facerum est

officium aborro ma nitatur? Xim faceatur reperem et,

simo ommos as as eosande peles alicium est quatim

accum earciur?

Ugiant. Is expel ma commolo rrovit iscid mo erum

ea nonse ommodiostiat exeribustio. Evel in num

quo magnimus ad quidestium imusda sum fugitat.

Xera dem evel inihit as mostempos sus, expla susdaes

cidesseque nem. Moluptae cusam que sequo dolenda

dolorit eossecae pelicit isquam, sit, quosae peditio

voloreri demporion consequo molupta verum quiam,

tem reni ne sitatur remporrorit, quae incid mollabo.

Arona Vitaque dolorpo restiurias re doluptaqui arum

labo. Cimolorum nis a net exerion post odiam nectemp

orendam faciumquibus aceaqui dellendit re incto con

poreptas estiae.

Welcome to a world of colour from Arona

A rich heritage

BY MIRVAC LIVE & INSPIRE


Digital


Digital - register


Direct Mail Die-cut, embossed

Arona by MirvacArona is surrounded by parklands and the riverfront

within Brisbane’s most sought-after suburb.

Relaxed dining experiences and entertainment areas are on the doorstep Arona offers the best in inner city living

within a relaxed, natural setting.

With a choice of two and three bedroom apartments — each enhanced with Mirvac’s renowned interior styling.

Arona sets a new standard in carefree, inner-city living.

aronabymirvac.com.au


Billboard - Montpelier Rd

register now

aronabymirvac.com.au

display open

from $395,000aronabymirvac.com.au


Billboard - Montpelier Rd visual


Billboard - Montpelier Rd visual


Hoarding


Press Advert (10x7)


Digital Advert - 728 x 90px Animated illustration and messaging

registernow

displayopen

from $395,000


displayopen

from $395,000

Digital Banner REA Visual Mockup


registernow

displayopen

from $395,000

Digital Advert - 300 x 600px Animated illustration and messaging


displayopen

from $395,000



Social MediaWith Skyring’s

diverse demographic, it’s important to

introduce Mirvac to a whole new market. We believe through

our carefully tailored social media strategy this will be achieved.

Facebook

» Target key demographics

» Narrow it down: You can be as general, or specific as you like

» Stop at any time: Ads can be paused, cancelled or changed at any time

» Link the ads to your Facebook page, website, event page, and more

Twitter & Instagram

» Reach a wider audience

» Entice users with beautiful visuals

» Create engagement through participation

» Run contests

» Feature users

» Promote events

Instagram

Facebook advertising

Twitter

Alternative Naming


sKYring


sKY

From registration to launch and beyond

Customer Journey Arona


Lead-up marketing to Farmers Market event

targeted social media advertising promoting Farmers Market Event and give-aways.

Viral marketing such as chalking, stencils, buzzer wraps to lead you in.

Press advertising

Exposure to target advertising

CustoMEr JournEY


Farmers Market Event /

Registration

General Arona development info & awareness + register your interest

Prize – Register your interest for your chance to win artwork (1 of 5) from local gallery, Edwina Corlette Gallery

give aways – branded coffee cups, market bags, etc, with hash tag posts/facebook likes #live&inspire

Connect with all social channels (Facebook, Twitter and Instagram)


Printed promo items


Receive EDM & DM

promo piece

invitation to upcoming events; Corlette Gallery and Teneriffe Festival

DM placed into all local cafés and galleries and DM mailout

Connect with all relevant social channels


Edwina Corlette Gallery, Brisbane

Miranda Skoczek Artwork

Gallery Open Night & Winner

Announcement Event /

Registration

Collaboration with Edwina Corlette Gallery

open evening drinks at the Gallery

Branded Arona wine distributed at event

Winners announced

Connect with all social channels

Press advertising


Community | local artist | envirnomentalRe-use shipping container - planters on the outside to blend into the green park surroundings

Follow up from event with information on public launch and Teneriffe Festival update

Teneriffe FestivalEvent /

Sat 5th July


Event-based social & community interactions

interior style session - with Steve Cordony

“Your space styled” from Steve Cordony

Competition winner to receive: Their Arona apartment will be fully furnished and style advised by Steve Cordony

Winner will have consultation with steve Cordony to determine their unique style

Steve Cordony is a Sydney based interior and event stylist and the interior design editor of Belle Magazine, Australia.



Local artist workshops community event - collaborate with Edwina Corlette gallery



Yoga/Pilates in the Park, open community event


CustoMEr JournEY / AronA

Farmers Market Event /

Registration

Exposure to target

advertising

Receive EDM & DM

promo piece

Gallery Open Night & Winner


Registration

EDM


Teneriffe FestivalEvent /

Sat 5th July

General Arona development info & awareness + register your interest

Prize – Register your interest for your chance to win artwork (1 of 5) from local gallery, Edwina Corlette Gallery

give aways – branded coffee cups, market bags, etc, with hash tag posts/facebook likes #live&inspire

Connect with all social channels (Facebook, Twitter and Instagram)


Printed promo items

Lead-up marketing to Farmers Market event

targeted social media advertising promoting Farmers Market Event and give-aways.


Press advertising

Collaboration with Edwina Corlette Gallery

open evening drinks at the Gallery

Branded Arona wine distributed at event

Winners announced


Press advertising

Ongoing print advertising, social advertising and online promotion

invitation to upcoming events; Corlette Gallery and Teneriffe Festival




Pop up gallery shipping container featuring augmented reality display

Meet interior stylist, Steve Cordony, tips and insights.

Register for your chance to win ‘your space styled’ from Steve (Arona apartments only)

Visit nearby display suite, receive property brochure


Press advertising

Yoga/Pilates in the Park, open community event

interior style session - with Steve Cordony

Local artist workshops community event - collaborate with Edwina Corlette gallery

Community garden (rooftop)

Pop up garden bar


Brand extensions

LaunchSales Centre & Displays open

Registration boost

Registration boost

Concept 2


KEYWorDs

IndividualCharacterAuthentic

HistoryIndustrialUrban

Bold

UniqueOriginalCommunity


Brik

ChosEn nAME


» Brik references the historical, industrial brick built wool stores in and around Teneriffe.

» Being a literal name, Brik continues the Waterfront family naming convention

nAMing rAtionALE

Brik


Positioning stAtEMEnt

ThE nEw oRiginaL


» The Brik concept represents an authentic yet modern interpretation of Newstead’s historic grandeur.

» ‘The New Original’ conveys the notion of designer new world living amongst character and history

BrAnD Ethos


BrAnD iDEntitY Logo


BrAnD iDEntitY Logo + positioning statement


Visual languageBrAnD ELEMEnts


B R I K B Y M I R V A C

Custom illustrative version of exterior

building


Colour palette

steel Denim Mist


Typography

Display font Liberator

abcdefghijklmnopqrstuvwxyz

Supporting body copy Gotham

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ


Lifestyle photography showcasing local

amenities and heritage


pierbymirvac .com.au

parkbymirvac .com.au

brikbymirvac .com.au

nAMing ConVEntion


PROMOTIONAL ITEMS Brochure - Cover

the new original


Brochure - internal spread

The blueprint of authenticity

Ut illabor ianimin umquiam, quiatum quat optatiisqui comnisque lam ation nest ut eossi undandus antem et velibus


A village within a city.

Ut illabor ianimin umquiam, quiatum quat optatiisqui comnisque lam ation nest ut eossi undandus antem et velibus aute eum et ra abo. Nam harum qui delia si reium dolupta tistis quiam doluptas doluptatum ea con consequid explignat mo etur, serchil luptibus, tem fuga. Ci dicto que consequae nis dolenet, cum exerovit, ex exped quam laudiOnemporitas sum

coreperunt verupta tionsendunt, non estis erumet re vendant ibust, tem explauda vel eratiurTio dolupta tiundiasi omnihiliquam dit od quaturi atquate volupti bustibus et quam, ad mi, iuntusda velique vid maxim quia pa aspis aut quate pra quae int uteceaq uaspid mi, ut velecea volorum nimillupis pa qui od escillab is archil eati ut la velecti orionse ruptasi



Ut illabor ianimin umquiam, quiatum quat optatiisqui comnisque lam ation nest ut eossi

Work, Rest & Play



M A C T A g g A R T ’ s W o o l s T o R e

Ut illabor ianimin umquiam, quiatum quat optatiisqui comnisqe lam ation nest ut eossi undandus antem et velibus aute eum et ra abo. Nam harum qui delia si reium dolupta tistis quiam doluptas doluptatum ea con consequid explignat mo etur

live amongst oldworld Brisbane.



Digital

the new original

the new original


Digital - registration page

the new original



You’re invited.

open your lovely brew.enjoy a lager on us at the launch of Waterfront’s new

Brik Apartments at the Teneriffe Festival

5 JUlY 2014

brikbymirvac.com

From $395,000

Register Now

Direct Mail folded promo invitationKey acts as bottle opener


Billboard - Montpelier Rd

Register Nowbrikbymirvac.com

FROM $395,000brikbymirvac.com


Billboard - Montpelier Rd Visual mockup


Billboard - Montpelier Rd Visual mockup


Hoarding


Press Advert (10x7)

FROM $395,000

brikbymirvac.com


From $395,000

Register Now

brikbymirvac.com

Digital Advert - 728 x 90px Animated graphics and messaging



Register Now


Digital Advert - 300 x 600px Animated graphics and messaging




Social MediaWith Skyring’s

diverse demographic, it’s important to

introduce Mirvac to a whole new market. We believe through

our carefully tailored social media strategy this will be achieved.

Facebook

» Target key demographics

» Narrow it down: You can be as general, or specific as you like

» Stop at any time: Ads can be paused, cancelled or changed at any time

» Link the ads to your Facebook page, website, event page, and more

Twitter & Instagram

» Reach a wider audience

» Entice users with beautiful visuals

» Create engagement through participation

» Run contests

» Feature users

» Promote events

Instagram

Facebook Facebook advertising

Twitter


Display suite


Feature illustrated diagrams and posters

in Sales Centre



Custom Game

Branded ‘Brik’ game allowing players to

build the Brik building out of blocks in a

limited time period.

The game could also be projected and played

upon buildings such as Waterfront sales office

launch events.

28 2points

let’s Play!

gallery

Register

lines



Custom Game

The game could also be projected and played

upon buildings such as Waterfront sales office

launch events.

Alternative Naming


sKY & sKYring

newstead

SKY SKYRINGnewstead

From registration to launch and beyond

Customer Journey Brik


Lead-up marketing to Music event

targeted social media advertising promoting Music Event and give-aways.


Press advertising

Music Event /

Registration


Music event venue at Light Space

General Brik development info & awareness + register your interest

Sponsored by Mirvac and partnered with Newstead Brewing Co. to create ‘Brik’ branded beer

Prize - register to win one of 10 Tokyo Bikes

give aways – branded beer, satchel bags, eco water bottle, towels, with hash tag posts/facebook likes #theneworiginal



Printed promo items

Music Event /

Registration


Receive EDM & DM

promo piece

invitation to upcoming events; Street Party and Teneriffe Festival




Street Party & Winner


Registration

street Party with a range of food trucks

Winners announced

Branded Brik beer distributed at event

register for major prize draw (electric car)


Press advertising


Teneriffe Festival

& Winner Announcement

Event / Sat 5th July

Pop up bar shipping container

Branded car on display to WIN a BMW i3

Bonus 1-day-only competition entries for deposit purchasers



Press advertising


Feature winner of BMW i3 on social media

Continue community events

Continued advertising and social media promotion

Frequent promotional events to continue



CustoMEr JournEY / BriK

Music Event /

Registration

Exposure to target

advertising

Receive EDM & DM

promo piece

Street Party & Winner


Registration

EDM


Teneriffe Festival & Winner

AnnouncementEvent /

Sat 5th July

Music event venue at Light Space

General Brik development info & awareness + register your interest

Sponsored by Mirvac and partnered with Newstead Brewery Co. to create ‘Brik’ branded beer

Prize - register to win one of 10 Tokyo Bikes

give aways – branded beer, satchel bags, eco water bottle, towels, with hash tag posts/facebook likes #theneworiginal



Printed promo items

Lead-up marketing to Music event

targeted social media advertising promoting Music Event & give-aways.


Press advertising

street Party with a range of food trucks

Winners announced

Branded Brik beer distributed at event



Press advertising

Ongoing print advertising, social advertising and online promotion

invitation to upcoming events; Street Party and Teneriffe Festival





Pop up bar shipping container featuring augmented reality display


Branded car on display to WIN

Bonus 1-day-only competition entries for deposit purchasers



Press advertising

social club - football team and pub meets

secret shows with local bands (giveaway tickets on social media)

regular entertainment - food trucks & pop up bars

Comedy festival

Brand extensions

LaunchSales Centre & Displays open

Registration boost

Registration boost

Brand extensions


CrEAtE A uniquE usEr ExPEriEnCE With AugMEntED rEALitY

What is augmented reality?

Customer experience at within the Shipping Container at Teneriffe Festival

Watch the video >

http://www.dezeen.com/2014/02/05/movie-andy-millns-inition-augmented-reality-devices-in-your-eye/?utm_medium=email&utm_campaign=Daily+Dezeen+Digest&utm_content=Daily+Dezeen+Digest+CID_0d86b82b5fc0a78c0b008fa39c89682d&utm_source=Dezeen+Mail&utm_term=Augmented+reality+devices

http://www.dezeen.com/2014/02/05/movie-andy-millns-inition-augmented-reality-devices-in-your-eye/%3Futm_medium%3Demail%26utm_campaign%3DDaily%2BDezeen%2BDigest%26utm_content%3DDaily%2BDezeen%2BDigest%2BCID_0d86b82b5fc0a78c0b008fa39c89682d%26utm_source%3DDezeen%2BMail%26utm_term%3DAugmented%2Breality%2Bdevices


‘Out of the box’ viral teaser marketing concepts

Branding coffee cups. Supply the target demographic coffee shops with free cups.


Street chalking, legal and removable



Static cling decals - from a poster to a sticker size, leaves no residue. Phone boxes, bus stops, power

boxes, windows etc.

Pavement decals. Point people in the direction of sales office or digital registration page

Pedestrian buzzer wraps.



Sandwich bags, supply the cafes in your demographic.Beer coasters, supply to all the bars and pubs in your demographic.

Pizza boxes, people have time to read your message whilst eating.


Your Waterfront Team

Our passion for what we do creates the foundation for all the wonderful stuff that follows.

We didn’t arrive here by chance.

We are here because we each bring a valuable talent, unique skill and individual flare to the team.


“I make things happen”

Alistair Cantrill

DIRECTOR

Meet the team

As owner and director of Bullet Studios, Alistair heads a team of creatives who navigate brands to success and spearhead innovative campaigns in the print, digital, display and social media space.

Alistair’s commitment to client relations is as clear as his passion for his work and his ability to nail even the most challenging brief.

Long term clients through long term successful business relationships is his mantra... your success is our success!


“ I make sure everything works”

Melissa Gardner

DIGITAL CREATIVE DIRECTOR

Meet the team

With over a decade of industry experience behind her, Melissa brings a wealth of knowledge and an acute understanding of commercial design to Bullet Studios. While she assists in managing the studio, her keen interest in online technology and trends sees her work intimately with the creative team.

Melissa’s technical and creative skill sets across brand, digital and print make her an invaluable asset to the team.


“ I create brand experiences”

Pin Athwal

ART DIRECTOR / SENIOR DESIGNER

Meet the team

Multidisciplinary creative Art Director Pin, has a passion for both the intricacies of traditional print design as well as the constant shift of the digital world.

Spearheading global projects for numerous international clients in the past, Pin’s experience in branding is unparalleled. Highly skilled in concept generation and development, he is comfortable leading the team from a project’s initial planning right through to the final delivery.


“ I’m all about quality & attention to detail”

Victoria Rushton

SENIOR DESIGNER

Meet the team

With a solid understanding of the digital design realm, all-rounder Victoria helps Bullet stay ahead of the pack when it comes to developing new and innovative projects.

Having worked on national brands across a multitude of diverse industries, Vic has a knack for interpreting clients’ needs and producing work of only the highest quality.


“ I bring the social media & commercial worlds together”

Christian Love

STUDIO CO-ORDINATOR & DIGITAL MARKETING STRATEGIST

Meet the team

Coming from a background of design, marketing and communications, Christian’s systematic and people skills mean the studio is in good hands at all times.

Cutting his teeth at a high-traffic Los Angeles PR and events firm, Christian thrives under pressure and possesses the knowledge to formulate successful social media campaigns, consistently taking into account the medium’s ever-evolving landscape.

Thank you

We are truly excited about the opportunity to grow our creative partnership with Mirvac, and look forward to your response.

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Documents

sat 5th july

eco water

printed promo

long term

brand identity

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open evening

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