Organization Study V-Guard Industries Limited Presented By, Mrudula P Roy
Jul 29, 2015
Organization StudyV-Guard Industries Limited
Presented By,Mrudula P Roy
INTRODUCTION• Major electrical appliances
manufacturer in Kerala
• Established in 1977, from the vision of one man Kochouseph Chittilappilly
• Started with voltage stabilizers
V-Guard Management
MILESTONES
1977
• Mr.
Kochouseph
Chittilappilly
begins
1980
• Launched
Stabilizers
1986
• Opening of
new Branches
in TamilNadu
And
Karnataka
1991
• New Branch
in Andhra
Pradesh
1992
• Launched V-
Guard Pumps
1996
• Incorporated as V-Guard Industries Ltd.
• Launched water heater and wiring cables.
1998
• Launched UPS.
1999
• Inaugurated Cable Manufacturing
2003
• Solar Water Heater manufacturing unit and Electro Mechanical Works for manufacturing pumps both in Coimbatore becomes operational.
2004
• Windmill
2006
• Fan
2007
• Became Public Ltd Co.
• IPO-80lakh
Equity shares
at Rs.10
2008
• Listed in BSE and NSE
2009
• Manufactured electrical Water Heaters & Fan at Kala Amb.
• Wiring cable factory at kasipur
2012
• Launched Domestic Switch
2014
• Mixer Grinder
OBJECTIVES• To understand the organization structure.
• To study various functional areas of the organization.
• To understand the duties and responsibilities of various department heads.
• To identify the strengths, weakness, opportunities and threats of the organization.
• To understand the key business practices carried out in the organization.
Company ProfileNAME OF THE COMPANY : V-GUARD INDUSTRIES LTD.
YEAR OF COMMENCEMENT : 1977
FOUNDER : KOCHOUSEPH CHITTILAPILLY
MANAGING DIRECTOR : MITHUN CHITTILAPILLY
PLACE : VENNALA
DISTRICT : ERNAKULAM
COUNTRY : INDIA
TYPE OF ORGANIZATION : PUBLIC LTD COMPANY
NATURE OF BUSINESS : ELECTRICAL & ELECTRONICS MANUFACTURING
NAME OF PRODUCT : V-GUARD
NO. OF EMPLOYEES : 1900
DEALERS : 9500
SISTER CONCERNS : V-STAR, WONDERLA, VEEGALAND DEVELOPERS
PEAK COMPETITORS : HAVELLS, FINOLEX, CROMPTON GREAVES
VISION
“LET US ENDEAVOUR TO MAKE V-GUARD A TRUSTED HOUSEHOLD NAME”
MISSION
• To offer a range of products at affordable prices.
• To make our products meet international quality standards and provide
trouble free performance.
• To adopt designs, which support timely and efficient post sale service.
• To continuously innovate and add value to our products.
• To continuously assess and improve customer care.
PRODUCTS• Voltage Stabilizers
• Wiring Cables
• Power and control cables
• Pumps and motors
• Geysers/ Water heater
• Solar water heater
• Fans
• UPS
• Digital ups, inverters, batteries and solar power system
• Switch gears
• Induction cooker
• Mixer Grinder
ORGANISATION CHART
V Guard Industries Ltd
WHOLETIME DIRECTOR
MANAGING DIRECTOR
FINANCE
DGM
COSTING
DGMSystems
GM & CIO
DIRECTOR
(Production & HR)
HR
Sr. GM & Head HR
FINANCE
DGM
Secretarial
DGM & Co. Secretary
FINANCE
V P & CFO
Marketing
V P Zone 1
Marketing
V P Zone2
Marketing
V P Zone 3
Corporate Communications
SR. GM & Head Corp Commn.
Customer Service
GM
EPP
VP
MED
VP
EMD
VP
WIRES & CABLES
VP
Administration & Civil
DirectorR & D
Head R & D
SCM
Sr. VP
CHAIRMAN
Industrial Engineering
DGMLegal
MANAGERStrategy
DGM
ORGANISATIONAL DEPARTMENTAL PROFILE• Finance/Accounts Department
• Corporate Communication Department
• Electro Mechanical Department
• Customer Service Department
• Human Resource and Administrative Department
• Mechanical and Electrical Department
• Marketing Department
• Supply Chain Department
• Systems Department
• Legal Department
• Electronic and New Project Department
SWOT ANALYSIS
STRENGTHS
• Strong thrust on quality
• Competitive positioning
• Strong brand name
• Skilled work forces
• Financial position
WEAKNESS
• Excessive dependence on copper.
• Operation of business in leased premises.
• Company is subject to restrictive covenants in certain debt facility.
OPPORTUNITIES
• Unexploited rural markets.
• Rapid Urbanization.
• New product categories offer promising growth prospects.
• Value added products and new products can be introduced.
THREATS
• Increase in competitive intensity.
• Changes in government policies.
• Price variations in the cost of raw materials.
• Slowdown in the real estate market.
FINDINGS• The quality measures adopted by the company are excellent.
• The company has unique corporate social responsibility.
• There is sound relationship between each and every departments of the company.
• The company has plans to expand their market by entering in to new segments.
• The company has good market share in the house wiring segment.
• The company has made strong distribution channel in the southern region.
• The company has over 9500 retailers, 208 distributors and 353 service centres spread across all states in India
• The company is significantly dependent on copper, which is primary raw material for its cable business.
SUGGESTIONS• The company has focused in the southern region, it has to show its competency in the
non-southern markets as well.
• The company is successful with stabilizer, pumps & house wiring cables, it has to
concentrate more on newer product.
• The company should take necessary steps to control the impact of continuous price
variation of the raw material.
• Copper should be maintained.
• Better promotional activities must be put forward to educate consumers in northern
region.
• Continued focus must be given on meeting quality standards so as to ensure product
acceptance by the customers.
• More focus should be given to train & motivate the workers.
THANK YOU