-
AN EMPIRICAL ANALYSIS OF EMPLOYEE ATTRITION AND
RETENTION STRATEGIES IN INFORMATION TECHNOLOGY
(IT) INDUSTRY, PUDUCHERRY
A Thesis submitted to Pondicherry University in partial
fulfillment of the
requirements for the award of the degree of
DOCTOR OF PHILOSOPHY
IN
COMMERCE
By
Mrs. G. ARUNMOZHI
Under the Guidance of
Dr. P. NATARAJAN
Professor and Research Supervisor
DEPARTMENT OF COMMERCE
SCHOOL OF MANAGEMENT
PONDICHERRY UNIVERSITY
PUDUCHERRY – 605014
JANUARY-2018
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Dr. P. Natarajan
Professor and Research
Supervisor
Department of Commerce
School of Management
Pondicherry University
Puducherry-605 014
CERTIFICATE
This is to certify that the thesis entitled “AN EMPIRICAL
ANALYSIS OF
EMPLOYEE ATTRITION AND RETENTION STRATEGIES IN INFORMATION
TECHNOLOGY (IT) INDUSTRY, PUDUCHERRY” submitted for the award of
the
degree of Doctor of Philosophy by Mrs. G. ARUNMOZHI is based on
the original
work done by her in the Department of Commerce, Pondicherry
University,
Puducherry, India and that the work has not previously formed
the basis for award of
any Degree, Diploma, Associateship, Fellowship or any other
similar title.
Place: Puducherry
Date: (Dr. P. NATARAJAN)
Countersigned
Dean Head
School of Management Department of Commerce
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DECLARATION
I hereby state that the thesis entitled “AN EMPIRICAL ANALYSIS
OF
EMPLOYEE ATTRITION AND RETENTION STRATEGIES IN
INFORMATION TECHNOLOGY (IT) INDUSTRY, PUDUCHERRY”,
submitted to the Department of Commerce, Pondicherry University,
for the award of
degree of Doctor of Philosophy in Commerce is my original work
under the supervision
and guidance of Dr. P. NATARAJAN, Professor, Department of
Commerce,
Pondicherry University. It has not previously formed the basis
for the award of any
degree, Diploma, Associateship, Fellowship or any other similar
title.
Place: Puducherry
Date: (G.ARUNMOZHI)
MRS. G. ARUNMOZHI
Doctoral Research Scholar
Department of Commerce
School of Management
Pondicherry University
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ACKNOWLEDGEMENT
“If each of my words were drop of water, you would see through
and glimpse
what I feel: gratitude, acknowledgement” - Octavio Paz
This research work has given me an immense sense of
satisfaction. This is
because of learning so many things and developing many skills
during my research work.
I express my sense of gratitude to the Department of Commerce,
School of
Management, Pondicherry University for giving me an opportunity
to pursue my
research work.
I wish to express my sincere thanks to Dr. P. Natarajan,
Professor, Department
of Commerce, Pondicherry University, who throughout this journey
of research acted as a
friend and philosopher as being a guide. Who not only agreed
wholeheartedly to be my
guide for my research work, but also provided me all necessary
direction and motivation
to keep me spirited up throughout the execution of this
research. His dynamism and
enthusiasm motivated me and energized me in pursuing this work
with its all ups and
down.
I would like to wholeheartedly be grateful to my Doctorial
Committee members
Dr. Y. Venkata Rao, Professor & Head, Department of Tourism
Studies, Pondicherry
University, and Dr. M. Banumathi, Associate Professor,
Department of International
Business, Pondicherry University for their help and valuable
suggestions in completing
my work.
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I extend my sincere thanks to Dr. Malabiko Deo, Professor and
Head,
Department of Commerce, Pondicherry University, for her
continuous support
throughout my research work.
I extend my thanks to all Faculty members and Office staff of
department of
commerce for their moral support and encouragement in completing
my research work.
I express my gratitude to the Principals, Dr. W.V.Balaji,
Perunthalaivar
Kamarajar Arts College, Madhagadipet, and to the former
principals Dr.V. Ramasamy,
Dr.P. Nallasamy, Dr. Cheryl-Ann Gerardine Shivan, Perunthalaivar
Kamarajar Arts
College, Madhagadipet, who have encouraged me and extended their
helping hands for
completing my research work.
My sincere and heartfelt thanks to Dr.A.Senthamizhraja, HOD,
Department of
Commerce, Perunthalaivar Kamarajar Arts College, Madhagadipet
and my dear
colleagues Dr. V.Veeraperiyanayagi, Mr. C.Chandrakasan, and
Mr.A.Albert
Joseph Raj, who had been extremely considerate, co-operative and
encouraging me
throughout my research work.
The pace of research work gets accelerated only in a sustained
research
environment. I must be very thankful to my scholar friends,
Dr.P. Nalini, Mr.D. Sadish
Kadhane, Ms. R.Bhuvaneswari, Mr.P. Nikhil and Mrs.M. Gowri, for
creating a
research environment of information, knowledge and experience
sharing.
Success is impossible without the warmth and loving family. I am
indebted to my
parents who wished me to be doctorate. I pay my sincere
appreciation to my life partner
Mr.S.Pushparaj, without whose motivation, co-operation and moral
support, it is
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impossible to complete the work. I thank my loveable kids
P.Geetika and
P.Neerthikan for tolerating with me all along the research work
and during the
preparation of this report.
Last but not least I thank my students particularly I batch
B.Com.(PKAC)
students Gunasekar, Elango and Thulasi who helped me during my
data collection
process and wished me to complete the research as earlier as
possible.
(G.ARUNMOZHI)
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Table of Contents
Certificate
Declaration
Acknowledgement
Table of Contents
List of Tables
List of Figures
Abbreviations used
CHAPTER TITLE PAGE No
I INTRODUCTION AND DESIGN OF THE STUDY 1-14
II REVIEW OF LITERATURE 15-36
III EMPLOYEE ATTRITION AND EMPLOYEE
RETENTION: A CONCEPTUAL OVERVIEW
37-61
IV EMPLOYEE PREFERENCE TOWARDS AN
ORGANIZATION
62-97
V EMPLOYEE ATTRITION: CAUSES AND
MEASUREMENT
98-113
VI EFFECTS OF EMPLOYEE ATTRITION AND RETENTION
STRATEGIES: EMPLOYER’S PERCEPTION 114-138
VII SUMMARY OF FINDINGS, SUGGESTIONS
AND CONCLUSION
139-152
BIBILIOGRAPHY
APPENDIX
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List of Tables
Table No Title Page No
1.1 Reliability Test for Employees Interview Schedule 7
1.2 Reliability Test for Employers Interview Schedule 7
1.3 Demographic Profile of the Employees of IT Industry 8
1.4 Demographic Profile of the Employers of IT Industry 10
1.5 Kolmogrov-Smirnov Test for data analysis for employees
Interview Schedule
12
1.6 Kolmogrov-Smirnov Test for data analysis for employers
Interview Schedule
12
4.1 Variable descriptions of Employee Preference towards an
Organization
63
4.2 Descriptive Statistics of Employee’s perception about
Nature of Job
65
4.3 Descriptive Statistics of Employee’s perception about
Working Condition
66
4.4 Descriptive Statistics of Employee’s perception about
Motivation
66
4.5 Descriptive Statistics of Employee’s perception about
Company Policies
67
4.6 Descriptive Statistics of Employee’s perception about
Remuneration
68
4.7 Descriptive Statistics of Employee’s perception about
Inter-
Personal Relationship between Employees
69
4.8 Descriptive Statistics of Employee’s perception about
Interpersonal Relationship between Employee and Superior
69
4.9 Descriptive Statistics of Employee’s perception about
HRD
practices
70
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4.10 Descriptive Statistics relating to overall ranking of
factors of
Employee Preference towards an Organization
71
4.11 Perceptional difference of employees preference towards
an
organization with regard to their Age, Education and
Experience
73
4.11.1 Age and Motivation 74
4.11.2 Age and Remuneration 74
4.11.3 Education and HRD practices 77
4.12 Perceptional difference of Employees Preference towards
an
Organization with regard to their Gender and Marital Status
79
4.13 Model fitness for Measurement Model 90
4.14 Model fitness for Path Model 95
4.15 Results of Employee Preference Model 96
5.1 Descriptive Statistics of Employee’s perception about
Avoidable Causes of Attrition
99
5.2 Descriptive Statistics of Employee’s perception about
Unavoidable Causes of Attrition
99
5.3 Descriptive Statistics of Avoidable Causes vs.
Unavoidable
Causes
100
5.4 Association between Demographic Variables of Employee
and Causes for Employee Attrition
101
5.5 Perceptional difference of Employees on Causes of
Employee Attrition with regard to their Age, Education and
Experience
104
5.5.1 Age and Unavoidable Causes 104
5.5.2 Education and Avoidable Causes 105
5.6 Perceptional difference of Employees with regard to
their
Gender and Marital Status
106
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5.7 Employees details of IT industry Puducherry 108
5.8 Attrition rate in IT Industry, Puducherry 108
5.9 IT Industry Category Wise Employee Attrition Rate 109
5.10 IT Industry Category Wise and Employee Category Wise
Employee Attrition Rate
110
5.11 Attrition rate among Gender Category in IT Industry 111
6.1 Descriptive Statistics of Employer’s perception about
Positive Effects of Employee Attrition
115
6.2 Descriptive Statistics of Employer’s perception about
Negative Effects of Employee Attrition
115
6.3 Association between Demographic Variables of Employer
and their perception about Effects of Employee Attrition
116
6.4 Perceptional difference of Employers on the Effects of
Attrition with regard to their Age
118
6.5 Perceptional difference of Employers on the Effect of
Employee Attrition with regard to their Gender and Marital
Status
119
6.6 IT firm having Separate Retention Policy 120
6.7 Descriptive Statistics of Employer’s perception about
Importance of Employee Retention
121
6.8 Descriptive Statistics of Employer’s perception about
Remuneration
122
6.9 Descriptive Statistics of Employer’s perception about
Organizational Environment
123
6.10 Descriptive Statistics of Employer’s perception about
Growth and Career
124
6.11 Descriptive Statistics of Employer’s perception about
Inter-
Personal Relationship
125
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6.12 Descriptive Statistics of Employer’s perception about
Moral
Support
126
6.13 Descriptive Statistics of Employer’s perception about
the
factors influencing Retention
127
6.14 Perceptional difference on factors influencing
Retention
with regard to their Age
128
6.15 Perceptional difference of employers on factors
influencing
Employee Retention with regard to their Gender and
Marital Status
129
6.16 Descriptive Statistics relating to Retention Strategy at
Entry
Level Professionals
132
6.17 Descriptive Statistics relating to Retention Strategy at
Mid-
Level Professionals
133
6.18 Descriptive Statistics relating to Retention Strategy at
Senior
Level Professionals
133
6.19 Perceptional difference of Employers on the Retention
Strategy with regard to their Age
135
6.20 Perceptional difference of Employers on Retention
strategy
with regard to their Gender and Marital Status
136
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List of Figures
Fig. No Title Page No
4.1 Confirmatory Factor Analysis for Nature of Job 83
4.2 Confirmatory Factor Analysis for Working Condition 83
4.3 Confirmatory Factor Analysis for Motivation 84
4.4 Confirmatory Factor Analysis for Company Policies 84
4.5 Confirmatory Factor Analysis for Remuneration 84
4.6 Confirmatory Factor Analysis for Employee-Employee
Relationship
85
4.7 Confirmatory Factor Analysis for Employee-Superior
Relationship
85
4.8 Confirmatory Factor Analysis for HRD practices 86
4.9 Relationship between nature of job, working
condition, company policy and remuneration
87
4.10 Relationship between HRD practices, Employee-
Employee and Employee Superior Relationship and
Motivation
89
4.11 Overall Relationship model for Employee Preference
towards an Organization
90
4.12 Impact of Nature of Job on Working Condition,
Company Policy and Remuneration
92
4.13 Impact of HRD practices on Employee-Employee
Relationship, Employee-Superior Relationship and
Motivation
93
4.14 Overall Structural Equation Model for Employee
Preference towards an Organization
95
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Abbreviations Used
ACER A Computer Entrepreneurial Revolution
AMOS Analysis of a Moment Structures
ANOVA Analysis of Variance
BPM Business Process Management
BPO Business Process Outsourcing
CFA Confirmatory Factor Analysis
CFI Comparative Fit Index
CP Company Policy
DIC Directorate of Industries and Commerce
EER Employee-Employee Relationship
ESR Employee-Superior Relationship
F value Fisher Snedecor Distribution value
FY Financial Year
GDP Gross Domestic Product
GFI Goodness of Fit Index
GPRO Group Procurement
HCL Hindustan Computers Limited
HITEC Health Information Technology Economic and Clinical Health
Act
HP Hewlett- Packard
HR Human Resource
HRD Human Resource Development
H0 Null Hypothesis
H1 Alternative Hypothesis
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IT Information Technology
ITes Information Technology enabled services
IT IS Information Technology Infrastructure Services
LV Latent Variable
MNC Multi National Company
MOT Motivation
NASSCOM National Association of Software and Services
Companies
NFI Normed Fit Index
OV Observed Variable
PG Post Graduate
P value Probability value
RMR Root Mean Square Residual
RMSEA Root Mean Square Error of Approximation
SEM Structural Equation Model
SPSS Statistical Package for Social Sciences
TCS Tata Consultancy Services
TLI Tucker-Lewis Index
UG Under Graduate
US United States
USP Unique Selling Proposition
Vs Versus
WC Working Condition
WIPRO Western India Products
Y2K Year 2000
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CHAPTER I
INTRODUCTION AND DESIGN OF THE STUDY
1.1 INTRODUCTION
1.2 EMPLOYEE ATTRITION
1.3 EMPLOYEE RETENTION
1.4 STATEMENT OF THE PROBLEM
1.5 SIGNIFICANCE OF THE STUDY
1.6 SCOPE OF THE STUDY
1.7 OBJECTIVES OF THE STUDY
1.8 HYPOTHESES OF THE STUDY
1.9 RESEARCH METHODOLOGY
1.9.1 PILOT STUDY
1.9.2 MAIN STUDY
1.9.2.1 DEMOGRAPHIC PROFILE OF THE EMPLOYEES OF IT INDUSTRY
1.9.2.2 DEMOGRAPHIC PROFILE OF THE EMPLOYERS OF IT INDUSTRY
1.9.3 SAMPLE SELECTION
1.9.4 DATA SELECTION
1.9.5 DATA ANALYSIS
1.10 LIMITATIONS OF THE STUDY
1.11 CHAPTERIZATION
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CHAPTER I
INTRODUCTION AND DESIGN OF THE STUDY
“The key to growth is the introduction of higher dimensions of
consciousness into our
awareness”. - Lao Tzu
1.1 INTRODUCTION
Without efficient professionals an organization cannot build a
good team of work
force1. This can be possible when the organization provides all
the facilities and
competitive salary to its employees then the employees will be
committed to the
organizational goals and motivated to organizational success
when they have an
enhanced sense of their own wellbeing. Otherwise employees will
be dissatisfied and
move on in search of new job.
Attrition is a critical issue and pretty high in all the
industries nowadays,
particularly in the IT sector. Many corporate in India face a
formidable challenge in
recruiting and retaining talents2. Attrition takes place when
employees leave his or her
current job due to various reasons. It means employees reduction
in an organization for
various reasons such as marriage, sickness, retirement, death or
resignation. Attrition
happens in an organization when the employees are dissatisfied
with the facilities and
amenities provided by the organization in return to their
services provided to the concern.
There are many factors that play an important role in attrition
in any industry and these
can arise from either from the management or from the employees
or from the both3.
Retention of employees involves steps to motivate employees to
be remained in
an organization for a longer period of time. Nowadays companies
face more problems in
retaining their employees, selecting the right person for the
job is crucial for an
organization, but compare to recruiting an employee, retaining
an employee is even more
essential. There are wide opportunities for the efficient
people.They might switch to some
other suitable jobs4.
Among the Information Technology Capitals in the world, India is
the one among
the biggest IT capital. IT industry provides a large number of
employment opportunities
in India. It is the biggest job provide in India. More than 10
millionpeople directly or
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indirectly involved in this sector. IT business in India is the
biggest support for the
nation’s development5.
BPO in India is first started in started in 1980’s. Cheap labor
and fluency in
English are the main attractions in India. This industry grew in
spite of Y2K problems
and dot boom. When compared to other countries, business
outsourced to India has cost
advantage. India has highly qualified professionals and cheap
labor compared to other
countries. Due to these reasons MNCs were attracted to run their
business in India and
there has been a consistent growth in the Indian IT sector and
IT professionals.
Many colleges and universities are producing more number of IT
professionals
every year. The demand ofhas heavily affected the IT industry in
India. Due to this crisis
companies started to reduce their employees, decrease their
remuneration and reduce
employee amenities. This circumstance creates high level
dissatisfaction among
employees that result in a job changing scenario.
“Disengagement and job search behavior of the employees are on
the rise” (Mark
and Andrea, 2005), and the attrition rate of employees that
happens is serious and great
concern. The fact is that, this problem crates a great upset in
various industries such as
the cost of losing efficient professional is greatly high and
the organization strength and
firms success have been deeply affected. It becomes essential
that the organization
should understand the reason for employee attrition and to find
out the ways to retain
their efficient work force6.
In India, IT industry is playing a significant role in in the
economic development
and has changed India’s image from slow moving bureaucratic
economy to a land of
innovation7. “The sector has increased its contribution to
India’s GDP from 1.2% in 1998
to 7.5% in 2012. The sector has aggregated a revenueof US$147
billion in 2015. The
sector has also led to massive employment generation. The
industry continues to be a net
employment generator that add 2,30,000 jobs in fiscal year 2012,
thus providing direct
employment to about 2.8 million and indirectly employing 8.9
million people
(NASSCOM), making it a dominant player in the global outsourcing
sector”8.
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“Though the picture seems to be bright, people-related issues
continue to be the
most critical in almost all technology-driven organizations in
the country. The rate of
turnover of IT professionals has been historically high”
(Cannoly, 1988), “which is about
twice the average of business managers and
professionals”(Ludhlum, 1988) “and is in
the range of 20 to 40 % in some organizations in India”(Atlas.
2005). Employee attrition
is one of the chronicle busters in IT industry9.
Blessed with unexploited nature and being a famous exotic
tourist destination,
Puducherry has been credited as a rapidly growing Union
Territory in India. Home of
several big IT software and Hardware giants, ithas attained
significant growth in theIT,
ITes and BPO industry. IT hardware giants like Lenevo, HCL,
ACCER, HP and WIPRO
have set up their units in Puducherry. The top IT software
companies include Webby
logic solutions, GPRO Technology, Prapthi Technology services,
Effinidi Technology
etc10.
1.2 EMPLOYEE ATTRITION
Employee Attrition means the proportion of number of employees
that leave
anorganization for various reasons such as illness,
dissatisfaction with job or wages,
marriage, retirement, death during a given period when compared
to average number of
employees on payroll during the same period. In other words it
means the inflow and
outflow of labor employed by an enterprise11.
In today’s competitive environment, the attrition in a business
can affect both the
operation of the business as well as morale of employees. To
some extent employee
attrition may be allowable, but beyond a certain limit it
involves more expense in
replacing the employees who left the organization, which
includes selection and
recruitment costs and training and development costs. It is a
great loss for the
organization which losses its key performers and it is difficult
to replace such key
employees.
1.3 EMPLOYEE RETENTION
Organizations are strongly striving or struggling for retaining
manpower in all
possible ways. It is a great botheration among employers to
design and implement a
retention policy. Employee retention is a continuous effort made
by employers that create
and promotes an environment and frame policies and practices
that fulfills the employees
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diverse needs that stimulates present employees to stay in their
organization for a longer
period12.
Employees are the assets of an organization, they are considered
as the heart and
soul of every concern. Employee attrition may cause more
problems to a concern, in the
form of costs, operational disturbances and loosing efficient
employees which affects the
morale of other employees. To overcome such problems arising in
a concern, employee
retention becomes very important one for the organization. It
describes the ways to attract
and retain innovative, efficient and dedicated employees in the
concern. It is not about
managing the retention, but managing the human resource of a
concern which will
automatically take care of employee retention.
1.4STATEMENT OF THE PROBLEM
“India witnessed attrition rates of up to 25 per cent in 2015.
Fresher level attrition
was around 12-14 per cent while at senior-level employees it was
in the range of 8-10
per cent. The sectors that were severely impacted were IT, ITES
and software as these
segments are witnessed attrition of 25 per cent or more at
entry-level positions as per the
survey”( survey by Job Portal Wisdom Jobs)13.
There are 37 IT firms under different categories, Hardware,
Software and BPO
functioning at Puducherry. From the observation and personal
interview with the officials
of Directorate of Industries and Commerce and Department of
Labor Welfare,it has
beennoticed that employee attrition is increasing in IT firms in
Puducherry. No
comprehensive study has been under taken so far as to look into
this issue and redress it
in this union territory. Hence, an attempt is being made to
study the issue in depth and to
prescribe workable solutions to solve this chronic problem in
Puducherry.
1.5 SIGNIFICANCE OF THE STUDY
Most of the engineering students opt for jobs in IT sector. This
study gives a
better understanding to the society about employee attrition and
employee retention in IT
industry. This will be helpful for the young graduates in
choosing the right career.
The organization’s success mostly depends on the human
resources, who are
deemed to be an asset and backbone of the industry. The present
study was carried out to
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find out the various causes of employee attrition. Once these
factors have been identified
then it necessitates the organization to take appropriate steps
to reduce the attrition rate in
their concern.
Employee Retention is considered to be very essential for any
organization. The
study gives various retention strategies followed by the IT
industry. This will be helpful
for firms not having separate retention policy to implement
their own strategy to retain
their employees.
This study also paves way for the future researchers to choose
their research area
on measurement of employee attrition rate and effects of
employee attrition as there are
very few research articles based on these areas.
1.6 SCOPE OF THE STUDY
The study covers the topics of employee preference towards an
organization,
employee attrition and employee retention and includes the
various causes of employee
attrition, measurement of attrition rate, effects of employee
attrition, factors influencing
employee preference towards an organization, importance of
employee retention, factors
influencing employee retention and retention strategies followed
by the organization.
The study area is IT units in and around the union territory of
Puducherry. The
study covers a period of seven years from 2010 to 2017.
1.7 OBJECTIVES OF THE STUDY
The Specific Objectives of this study are:
To explore the factors that influence employee’s preference
towards an
organization.
To identify the causes of employee attrition and to measure
employee attrition in
the IT industry in Puducherry.
To trace out the effects of employee attrition, factors
facilitating and influencing
employee retention and retention strategies followed by
employers to mitigate this
issue.
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1.8 HYPOTHESES OF THE STUDY
The following hypotheses were framed on the basis of
objectives:
H1: There is no significant difference in the employee
preferences towards an
organization with respect to demographic variables of the
employees.
H2: There is no association between causes of employee attrition
and
demographic variables of the employees.
H3: There is no significant difference in the causes of employee
attrition with
respect todemographic variables of the employees.
H4: There is no association between the perception of employer
about the effect of
employee attrition anddemographic variables of the employer.
H5: There is no significant difference in the effect of employee
attrition with
respect to demographic variables of the employer.
H6: There is no significant difference in the factors
influencing employee
retention with respect to demographic variables of the
employer.
H7: There is no significant difference in employee retention
strategy with respect
todemographic variables of the employer.
1.9 RESEARCH METHODOLOGY
This study is an empirical research based on both primary and
secondary data. IT
units of Puducherry comprises of hardware firms, software firms
and BPO firms which
were identified as sampling units taking into account the
serious issue of employee
attrition in the IT companies.
1.9.1 Pilot Study
Two separate interview schedules were prepared both for
employees and
employers. Pilot study was conducted and information was
elicited from 30 employees
and 10 employers of IT industry in Puducherry. The purpose of
this pilot study was to
test the reliability of the interview schedule and to confirm
the feasibility of the study.
Cronbach’s Alpha reliability test was applied to test the
reliability of the interview
schedule. An Alpha value of more than or equal to 0.70 is
considered to be
significant14(Nunnally, 1978). The result of reliability test
shows that the p values are
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more than 0.7 and it shows that the interview schedules for both
employees and
employers were highly reliable and it paved the way collecting
the data in full range. The
result of Cronbach’s Alpha test is given below.
Table 1.1 Reliability Test for Employee’s Interview Schedule
Variables Alpha value
Nature of job 0.753
Working Condition 0.785
Motivation 0.911
Company Policies 0.774
Remuneration 0.871
Employee- Employee Relationship 0.851
Employee-Superior Relationship 0.914
HRD Practices 0.933
Avoidable causes 0.870
Unavoidable causes 0.751
Source: Author’s calculation from primary data.
Table 1.2 Reliability Test for Employer’s Interview Schedule
Variables Alpha value
Positive consequences 0.803
Negative consequences 0.904
Retention strategy at entry level professionals 0.945
Retention strategy at mid-level professionals 0.955
Retention strategy at senior level professionals 0.962
Remuneration 0.904
Organization environment 0.945
Growth and career 0.944
Inter-personal relationship 0.947
Moral support 0.932
Importance of employee retention 0.885
Source: Author’s calculation from primary data
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1.9.2 Main Study
The primary data were collected for the study from the employees
and employers
of IT Industry in Puducherry using a well-structured interview
schedule. Interview
schedules for employees and employers were divided into two
sections. The I section is
designed as objective type to get demographic profile of the
respondents. The II section is
designed usingLikert’s 5 point scale ranging from 5-strongly
agree, 4-agree, 3- neither
agree nor disagree, 2-disagree and 1-strongly disagree.
1.9.2.1 Demographic Profile of the Employees of ITIndustry
To understand more about the respondents, demographic profile of
the IT
employees were collected from the study area of Pondicherry.
Table 1.3 Demographic Profiles of the Employees of IT
Industry
S.No. Personal Profile Attributes No of
Respondents Percentage
1.
Age
18-25 years 142 47.3
26-35 years 112 37.3
36 years &above 46 15.4
2. Gender Male 185 61.7
Female 115 38.3
3. Marital status Married 130 43.3
Unmarried 170 56.7
4. Education
Under graduate 154 51.3
Post graduate 113 37.7
Technical education 33 11.0
5. Experience
Up to 2 years 92 30.7
2-5 years 138 46.0
6-10 years 48 16.0
Above 10 years 22 7.3
6. No. of organizations worked earlier
1 159 53.0
2-5 104 34.7
6-10 37 12.3
Source: Primary Data
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The Table 1.3 shows the demographic profile of the respondents
with regard to
their age, gender, marital status, education and the number of
organization worked
earlier. It is clear that out of the sample size 300, 142
respondents (47.3%) fall in the age
category 18 to 25 years. It was not surprising as the industry
was characterized by the
young lot as their primary work force. Both the environment and
job description suit the
young professionals who are primaryfeatures of the IT industry.
112 respondents (37.3%)
are in the category 26 to 35 years and 46 respondents are in the
category of 36 years and
above. Although the instrument had other age categories like 46
to 55 years and above 55
years but none of them fell in those categories, thus the
category was reduced to 3 i.e.,
18-25, 26 -35 and 36 to 45.
Male and female employees have different views on employee
attrition. With this
view in mind, the entire sample was divided into male and female
category. Gender
classification given in table 1 shows that among the total
respondents 185 (61.7%) are
male respondents and only 115(38.3%) are female respondents. It
shows that majority of
the workforce of IT industries comprises of male category.
Since marital status plays an important role in employee
attrition, marital status of
the respondents was also collected for the study. It was
categorized into two i.e., married
and unmarried. Since majority of the respondents fell in the age
group18- 25years, 170
(56.7%) respondents were unmarried and only 130 (43.3%)
respondents were married.
Educational qualification influences the requirement of the
employees and hence
it may lead to different opinion in the perception about the
employee attrition and
employee preference towards an organization. So it is considered
as one of the most
important socio-economic factor and hence it was collected.
Classification based on the
educational qualification shows that 154 (51.3%) respondents are
under graduates, 113
(37.7%) respondents have post graduates and only few i.e., 33
(11%) were technically
qualified. It indicates that majority of the respondents were
possessed UG degree.
Employee perception regarding attrition may differ due to period
of his stay in the
organization i.e., the number of years of experience of the
respondents.It was also
collected for the study. Out of 300 respondents majority i.e.,
138(46%) respondents are
having 2 to 5 years of experience, 92 (30.7%) respondents are
having less than 2 years of
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10
experience, 48 (16%) respondents are having 6 to 10 years of
experience and only few
22(7.3%) respondents are having experience more than 10 years.
Since most of the
respondents belong to young age group, experience is also
less.
Out of the total sample, 159 (53%) respondents have worked only
in one
organization, that is, in the present job, 104 ( 34.7%)
respondents have worked in 2 to 5
organizations and only few i.e., 37 (12.3%) respondents have
worked in 6 to 10
organizations. This demographic profile show that nearly one
third of the respondents has
frequently changed their job due to some reason.
1.9.2.2 Demographic profile of the employers of IT Industry
Employers and employer’s representatives in the organizations
either
administrative officer or HR manager were approached to elicit
their views on the chosen
problem. To have better understanding about the respondents,
demographic profile of the
respondents were collected and education.
Table 1.4 Demographic profiles of the employers of IT
Industry
S.No. Personal Profile Attributes Respondents Percentage
1.
Age
26-35years 17 56.7
36-45years 10 33.3
46-55 years 3 10.0
2. Gender
Male 24 80.0
Female 06 20.0
3. Marital status Married 25 83.3
Unmarried 05 16.7
4. Education Post graduate 23 76.7
Technical education 07 23.3
Source: Primary Data
The table 1.4 vividly shows the demographic profile of the
respondents with
regard to their age, gender, marital status thatout of the
sample size of 30, 17 respondents
(56.7%) fall in the age group of 26 to 35 years and this was not
surprising as the industry
was characterized by young professionals who are the salient
featuresof the IT industry.
10 respondents (33.3%) are in the category 36 to 45 years and 3
respondents are in the
category 46 to 55 years. Although the instrument had other age
categories like 18- 25
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11
years 55 years and above but none of them fell in those
categories, thus the category was
reduced to 3 i.e., 26 -35, 36-45 and 46 to 55.
Male and female managers have different views about employee
retention. With
this point in view, the sample was divided into male and female
category. Gender
classification given in the table 1 shows that among the total
respondents 24 (80%) are
male respondents and only 6 (20%) are female respondents. It
shows that majority of the
managers of IT industries belong to the male category.
Marital status of the respondents was also collected for the
study. It was
categorized into two i.e., married and unmarried. 25 (83.3%)
respondents were married
and only 5 respondents were unmarried. It shows that majority of
the managers were
married.
Classification based on the educational qualification shows that
23 (76.7%)
respondentscompleted post-graduation, rest of them only 7
(23.3%) were technically
qualified. Although the instrument has another category called
undergraduate, none of the
respondent fell in this category. This indicates that managers
need higher qualification.
1.9.3 Sample Selection
Non-probability convenient sampling method is used to collect
primary data from
employees of IT industry, Puducherry, and census survey method
was used to collect
information from employers.The sample size of employees is 300
and sample size for
employers is 30, who belong to different IT firms in
Puducherry.
1.9.4 Data Analysis
This study was based on primary and secondary sources of data.
The primary data
were collected through interview schedule. The secondary data
were collected from
books,registers, magazines,journals, etc. The data collected
from both the sources were
scrutinized, edited and tabulated. Further the processed data
were analysed using
Statistical Package for Social Sciences (SPSS).
Kolmogrov-Smirnov
Test15(Chakravarti, Laha and Roy, 1967) is applied to find out
whether the data falls
under normal distribution. Since the p value of all the
variables are more than 0.5 for both
employees and employers, it paved way for applying parametric
test for analysis of data.
The tests results were given below.
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12
Table 1.5 Kolmogrov-Smirnov Testfor employee’s Interview
Schedule
Variables One sample Kolmogrov-
Smirnov p value
Nature of job 2.022
Working Condition 2.223
Motivation 2.157
Company Policies 2.416
Remuneration 2.835
Employee- Employee Relationship 3.169
Employee-Superior Relationship 1.579
HRD Practices 1.675
Avoidable causes 1.097
Unavoidable causes 1.914
Source: Authors calculation from primary data
Table 1.6 Kolmogrov-Smirnov Test for employer’s Interview
Schedule
Variables One sample Kolmogrov-
Smirnov p value
Positive consequences 0.771
Negative consequences 0.803
Retention strategy at entry level professionals 1.230
Retention strategy at mid-level professionals 1.229
Retention strategy at senior level professionals 1.309
Remuneration 0.948
Organization environment 1.312
Growth and career 1.052
Inter-personal relationship 1.420
Moral support 0.927
Importance of employee retention 0.948
Source: Authors calculation from primary data
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13
The following are the various statistical tools used for the
study:
i) Percentage Analysis wasconducted for the items in demographic
profile of
the respondents
ii) Descriptive statistics viz., mean, standard deviation along
with rank was
found out for variables.
iii) Chi-square is used to find out the association between
demographic profile
of the respondents and other variables.
iv) One way Analysis of Variance (ANOVA) was used to find out
the
significant difference in the opinion of the respondents with
regard to
demographic profile of the respondents and other variables.
v) Independent Sample t test was applied to find out the
significant difference
in the opinion of the respondents with regard to demographic
profile of the
respondents and other variables.
vi) Structural Equation Modeling (SEM) has been used for
analysis.
Confirmatory Factor Analysis (CFA), Measurement model and Path
model were
used to find the relationship between the variables of employee
preference towards
an organization and to find the impact of job on working
condition, company
policy and remuneration and the impact human resource practice
on employee-
employee relationship, employee-superior relationship and
motivation.
1.10 LIMITATIONS OF THE STUDY
The following were the limitations of the study:
The study focuses on employee attrition and retention strategies
in IT industry
located in the union territory of Puducherry only.
The study is based on employees’ and employers’ perception and
these
perceptions are subject to change in the days to come.
The dynamics of job market plays a crucial role in the
effectiveness of factors
discussed in this research work. Hence any change in the job
market has its
impact on the findings and conclusions of this study.
The study suffers from the limitation of primary data that is,
it is time consuming
and the respondents are not prepared for an interview.
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14
1.11 CHAPTERIZATION
The report is structured into seven chapters
Chapter I: Introduction and Design of the study deals with
Introduction, Statement of
the problem, Significance of the study, Scope of the study,
Objectives of the study,
Hypotheses of the study, Research methodology, Limitations and
Chapter arrangement.
Chapter II: Review of Literaturecovers the reviews under various
heads related to
employee attrition and retention strategies viz. causes of
employee attrition, impact of
employee attrition, measurement of employee attrition, and
retention strategies.
Chapter III: Employee Attrition and Employee
Retention:AConceptual overview
covers conceptual framework of employee attrition and retention
strategies, origin and
growth of IT sector in Puducherry, status of employee attrition
and employee retention in
IT industry.
Chapter IV: Employee Preference towards an
Organizationhighlights the factors
which influences employee preference towards an
organization.
Chapter V:Employee Attrition:Causes and Measurement describes
the causes of
employee attrition and the measurement of employee attrition
rate in IT industry.
Chapter VI: Effects of Employee Attrition and Retention
Strategies: Employer’s
perception highlights the effects of employee attrition and
retention strategies followed
in IT industry at Puducherry to retain the employees.
Chapter VII:Summary of Findings, Suggestions and
Conclusionsummarizes the
findings and conclusions of the study and suggestions to the
employers to manage
employee retention effectively.
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1
Chapter End References
1. www. Konkonworld.com
2. Lavanya Latha, K., “A Study on Employee Attrition and
Retention in Manufacturing
Industries”, www.bvimsr.com., 5(1), (2013).
3. Shine David, Saakshi Kaushik, Harshita Verma and Shivani
Sharma, “Attrition in IT
sector”, International Journal of Core Engineering and
Management”, 2(1), 236-246,
Apr.(2015).
4. Mohan, S. and Muthuswamy, P.R., “A Study on Employees
Retention in BPO sector
with special reference to Coimbatore city”, International
Journal of Informative and
Futuristic Research, 2(6), 1609-1615, Feb. (2015).
5. www.dqweek.com
6. George A.P and Joji Alex.N,“Turnover intentions -
perspectives of it
professionals in Kerala”, The IUP Journal of Organizational
Behavior, X(1), (2011).
7. www.crscendoworldwide.org
8. NASSCOM
9. George A.P and Joji Alex.N,“Turnover intentions -
perspectives of it
professionals in Kerala”, The IUP Journal of Organizational
Behavior, X(1), (2011).
10. www.dqweek.com, Software companies boost IT growth in
Pondicherry
11. www.investopedia
12. Ramanaiah G and Lavanya L, “A study on the level of
commitment towards retention
practices in IT and non – IT companies in Chennai”, Advances in
Management,
4(12), 53-56, Dec. (2011).
13. Job Portal Wisdom Jobs
14. www. Analytictech.com, Nunnally on Reliability
15. Chakravarti, Laha and Roy (1967), Handbook of Methods of
Applied Statistics,
Volume 1.
http://www.bvimsr.com/http://www.investopedia/
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CHAPTER II
REVIEW OF LITERATURE
2.1 STUDIES ON CAUSES OF EMPLOYEE ATTRITION
2.2 STUDIES ON IMPACT OF EMPLOYEE ATTRITION
2.3 STUDIES ON MEASUREMENT OF EMPLOYEE ATTRITION
2.4 STUDIES ON MODELS OF EMPLOYEE ATTRITION
2.5 STUDIES ON EMPLOYEE RETENTION
2.6 STUDIES ON EMPLOYEE ATTRITION AND EMPLOYEE RETENTION
2.7 RESEARCH GAP
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15
CHAPTER II
REVIEW OF LITERATURE
“Freedom from desire for an answer is essential to the
understanding the problem”. – JidduKrishnamurti
The objective of this chapter is to review various research
studies related to
employee retention management. This study has been undertaken
after critically
reviewing as many as 65 related research articles and projects.
Out of 65 reviews 30
articles belonged to Indian context and remaining 35 to foreign
context. Of the total, 20
articles were related to IT industry and remaining articles are
on other areas like
manufacturing, retail business, marketing and other sectors. The
reviewed research
articles and projects are broadly grouped and prescribed here
under six heads viz., causes
of employee attrition, impact of employee attrition, measurement
of employee attrition,
employee retention, employee attrition and retention and models
of employee attrition..
2.1 STUDIES ON CAUSES OF EMPLOYEE ATTRITION
Changes are inevitable and it is costly to the organization.
Employee attrition is an
element of change that directly affects the very foundation of
the organization. So, it is
necessary to find the motives of employees leaving the job and
devise an effective
retention strategy. This part of the chapter covers the various
reviews that are related to
the causes of employee attrition of various sectors viz.,
manufacturing, information
technology etc. The following were the summary of the reviews
collected for the study.
Sunil Kumar Dhal and AmareshNayak (2015)1 traced the factors
that are
responsible for employee attrition in BPO industries. Authors
found various factors
responsible for employee attrition they were the BPO Company
operates 24 hours a day
and 365 days a year. Graveyard shifts and odd hours which suit
the foreign clients create
problems to the employees. Symptoms of Insomnia and even
depression werefound due
to change in the 24 hour biological rhythm of the body, and also
loss of employees’
personal life.
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16
Batty DoranceJeen (2014)2 analyzed the impact of employee
attrition intention on
organizational outcomes. From the analysis it was found that
various factors that causes
attrition were inconvenient working hours, personal reasons,
dissatisfied working
environment and wages, lack of welfare facilities, lack of
career development and poor
inter-personal relation with co-workers.
SnehaMankikar (2013)3tried to understand the cause and effect
relationship
between infant attrition and employee satisfaction. It also
considers the other dimensions
like leadership style of the management, job discrepancies and
stress of employee. It
found that IT industry has the problem of infant attrition and
the causes for such attrition
were employee’s stress, job discrepancies, organizational
culture, employee
discrimination etc. Among these factors job discrepancies has
the major influence on
infant attrition.
PushpendraPriyadarshi (2011)4 aimed to find out whether
affective commitment,
turnover and satisfaction determines the employee brand image.
The dependent variable
is turnover and independent variables are variety in job and
work settings. The result
shows that the variety in job and work setting attributes are
the factors positively
contributing to intention to quit. The author concluded that the
employee’s perception
about the brand image of their employer depends upon their
personal and professional
experiences and hence it determines the behavior and attitude of
the employer.
George andJoji Alex (2011)5tried to analyze the importance of
Internal Career
Anchors (ICA) and External Career Opportunities (ECO) in
determining employee
Intention to Quit (turnover intentions) (ITQ) from an
organization. IT employees formed
the sample of the study. The study is restricted to the state of
Kerala. The finding shows
that there exists a negative relationship between ECO and ITQ
and there is a positive
relationship between ICA and ITQ. The respondents were
Information Technology
(IT) professionals working in the state of Kerala. The study
revealed negative
relationship between the degree of ECO and ITQ and positive
relationship between ICA
and ITQ. The relationship is negative and significant for two
ICAs, namely, job security
and technical-functional competence. Among the demographic
variables, experience of
the employee showed significant effect on ITQ. The author
suggested that the IT firms in
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17
Kerala should give special importance to ICA factors and provide
ECO on the basis of
employee performance to reduce employee attrition.
Michael Davidson, Nils Timo and Ying Wang (2009)6
aimed to present the
findings of an extensive survey of employee attrition in the
Australian accommodation
sector. The study is focused particularly on attrition rate and
attrition costs. The finding
reveals that huge loss for the organization is due to attrition.
These expenses or losses
should be carefully examined by the organization. It also
indicates that there is a great
impact of attrition on level of service, consumer experience and
value. Employees at
different levels expects for good working environment, better
and competitive pay,
opportunities for career development and these factors can
reduce attrition level to a
greater extent.
SaketJeswani and SourenSarkar (2009)7 attempted to identify the
strength of
relationship among organizational citizenship behavior and
psychological empowerment
within the employees of Bhilai Steel Plant Ltd.(BSP). Entry
level employees and middle
level managers of BSP form the sample of the study. Results
indicate that manager who
perceives psychological empowerment towards the organization,
exhibit organizational
citizenship behavior. The research extends the theoretical
framework and draws
implications for the employees enjoying psychological
empowerment and exhibiting
organizational citizenship behavior having intention to stay or
quit.
Chandreseker (2007-08)8 in his project analyzed the causes for
attrition at Net
worth Stock Broking Ltd. with reference to sales department.
Exit interview forms and
telephonic interview method is used for collecting data and
weighted average method is
used for analysis The study concludes that expectations of the
employees regarding their
salary, opportunity for promotion does not match with reality
these factors induced
employees to move out of the job.
Abraham Vinoj (2007)9discussed the various determinants and
types of employee
attrition. The data for the study was collected by survey
method.It shows a high degree of
employee attrition in the industry. Logit approach is used for
analyses to find the quitting
behavior of employees in the software industry. The result shows
that while skill up-
gradation and informal learning are most influencing factors
that affect the employee’s
decision to quit organization or not to quit and not the
educational level of employees.
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18
Higher salary in general prevents the employees moving form one
firm to another firm.
But it is also up to a certain level.
John Hope and Patrick Mackin (2007)10
tried to find out the relationship between
employee attrition and firm size as it relates to compensation.
National Longitudinal
Survey of Youth (NLSY) is used for data collection. The
objective of the study is to find
whether there is any difference in wage benefits between small
and big firms and to find
which is prone to attrition either small or big firm. It was
found the employee of large
firms stay in their firm for a longer period than employees of
small firms.
Win Van Breukeler, Rene’Van der Vlist and Herman Steensma
(2004)11has aimed
to find out answer for the question about the three predicators
of planned behavior
theory., that whether the organization provides satisfactory
explanation for the behavior
and intention of the employees in voluntary attrition. It was
also analyzed the factors
such as organizational commitment, age, job satisfaction and
tenure were able to explain
the turnover intentions and voluntary turnover. The study is
based on longitudinal
method, sample size is 296 and professionals in Royal
Netherlands Navy werethe
respondents. The result shows that the behavioral intentions are
proved to be the best
indicator of attrition. Tenure and job satisfaction showed
variance in intentions after the
effect of predicators of theory of planned behavior.
Peter Elias (1994)12
conducted research within six local markets within Great
Britain, Abeerden,, Coventry, Kirkcaldy, Northampton, Rochdale
and Swindon and the
sample size of the study is 1000 and data is collected through
survey method. Interesting
results were found from the analysis that about job related
training provided by employer
and attrition. It was found that employees provided job related
training certainly helps in
retaining employees. It is particulary for female employee and
it has negative effect on
male employees.
Andreas Diekmann and Peter Preisendoerfer (1988)13
analyzed the employment
fluctuation of blue-collar workers in West Germany engineering
company during the
period 1976 to 1984. The authors emphasize on two aspects one is
the time pattern of the
rate of leaving and the other is the determinants of the rate of
leaving the firm. The time
pattern of the rate of leaving is shown by a risk function,
i.e., the conditional probability
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19
of an employment change, decreases with tenure and under certain
conditions a non-
monotonic, a reverse U-shape of the tenure- dependent rate of
turnover may arise. With
regard to the determinants of rate of leaving, contrary to the
expectation, women’s job
tenure is longer on average than job tenure for men. The result
supports the hypothesis
that increasing wage scales might act as a barrier to employment
fluctuation.
George Lucas, Parasuraman, Robert Davis and Ben Eris
(1987)14
focused to
investigate the relationship of employee characteristics and job
attitudes of turnover. The
sample size is 2,357 respondents. The statistical tools used for
analysis were regression,
MANOVA and discrimant analysis. Explores that tenure and age are
the influencing
factor for sales force turnover and turnover are influenced by
external factors than
internal factors.
Lawrence Peter, Ellen Jackofsky and James Salter (1981)15
predicted turnover
reasons of full and part time workers. The sample size is 71.
Mean, S.D., point biserial
correlation were the statistical tools used. The study concludes
that among full time
employees turnover is predicted from two variables viz., thought
of quitting and job
satisfaction and within part time employees, none of the five
variables viz. satisfaction,
thought of quitting, expectation for better job, job search
behavior and intention to leave
were significantly related to actual withdrawal.
Dan Dalton and William Todor (1979)16
analyzed the turnover from the view point
of economic, social, psychological and organizational theories.
The variables affecting
turnover were the level of pay, communication, centralization
and integration.
From the organizational view point, attrition enhances
organizational
effectiveness and creativity, assists in the efficient
management and interim co-operation
and rapid technological change. And also the cost of reducing
turnover exceeds the
attrition cost. From the economic viewpoint, mobility of labor
increases net national
product and contributed to the long-term growth rate of the
economy. It helps to reduce
the wage differentials of individuals. Sociologically, mobility
may serve to reduce
inequity and inequality in social exchange; also it helps to
reduce ecological pressure.
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20
It is concluded that turnover of an employee forms a role model
for others and
when the effort is made to stop the attrition process it may
give way for irregularity,
detachment, unauthorized absence and other non-productive
behaviors. If it is allowed
then it automatically rectifies the error in the process of job
searching.
Wolfgang Teckenberg (1978)17
analyzed the functional theory of stratification
departs from the assumption that remuneration in a job is a
function of its scarcity in a
society. As long as there is division of labour and scarcity of
resources, there is a socialist
‘quasi-functional’ principle, ‘equal pay for equal work’. The
high rate of labor turnover
shows that the principle is not achieved and there may be great
differences in pay
package for the same job. This is due to the guarantee of
bonuses in different section but
by increasing structural differencesof various enterprises and
their socio-economic and
cultural services. The findings shows that the high rate of
labor attrition in the Soviet
Union is not only due to the attempts and possibilities of
workers aims to a maximum
degree of fulfillment of their needs. More number of express
their opinion with regard to
dissatisfaction with work and conflict in the firm. The workers
are more likely to quit the
unsatisfying job and search for a job.
Mobley (1977)18
conducted a study on the relationship between job
satisfaction
and employee attrition. Even though it is clear that there is a
significant and consistent
relationship betweenjob satisfaction and employee attrition, but
it is not very strong. It is
suggested that there is a possibility of other variables that
mediate the relationship
between these two. Among these variables behavior intentions are
considered to be the
key factors.
Porter Steers, Mowday and Boulian(1974)19
examined the variation in the
organizational commitment and job satisfaction. The study is
based onlongitudinal
method andrecently-employed psychiatric technician trainees were
the respondents.From
the study it was found that it is able to differentiate the
people who stay from the quitters
during the earlier phase of the study. After some times the
result proved that the better
indicator of attrition is organizational commitment and not job
satisfaction.
Magnus Hedberg (1961)20
applied actuarial methods to empirical turnover-data
indicated that a more detailed and precise description can be
obtained. The first step to a
better understanding of the stable patterns shown by the
companies in this study could be
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21
taken through detailed descriptions of the differences have to
be made in psychological
and sociological categories. Comparable descriptions of the jobs
to which the new hires
are assigned could also helpful in order to compare turnover
patterns.
Bartholomew (1959)21
analyses labour turnover processes, with the principal
object of assessing the value of crude turnover rate as a
measure of stability. The method
used is based on a straightforward application of renewal
theory. The purpose of the study
is to find how turnover rates are influenced by changes in the
length of service structure
of group of men. If this influence can be shown to be large then
value of the crude
turnover rate is seriously reduced. This rate is greatly
influenced very much by the age
and recruitment history of the group to which it applies. It
cannot, therefore be used as a
valid method of comparing the stability of groups of men unless
they are similar in these
respects, It is finally concluded that not only must there be an
adequate supply of
manpower initially, but replacements will be required at a much
higher rate than for a
long established firm.
Sillock (1954)22
categorized the characteristics of labour wastage into three
heads
viz strongly marked characteristics, less prominent
characteristics and the third group is
on the evidence is fragmentary The fact is that in full
employment the majority of
terminations are at employees’ request may simply reflect the
economic climate which
makes it profitable for the employer to retain the labor he
recruits. The result shows the
wastage rate is lower for men than for women and for skilled
workers compared with
semi-skilled and unskilled workers. The author suggests that
what they are and how they
might be recognized would be to cross the boundary beyond which
is unsafe to stay
without the collaboration of colleagues from industrial
psychology and sociology.
Malar Mathi and Malathi23
interested to find the causes of attrition in IT
industries. The study was made only to the employees working in
IT companies in
Chennai and the opinion of both employees and employers were
collected for the
analysis. The major findings from the analysis are employee and
employer has the same
opinion with respect to organizational and family related
problems but their opinion
differs with HR and job related problems. It was finally
concluded that the management
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22
should consider the difference of opinion in order to reduce the
attrition rate and increase
employee attitude in order to sustain in the organization.
To conclude the reviewed articles under the head causes of
employee attritions,
the following were the commonly found reasons for employee
attrition viz., inadequate
salary, lack of career growth, improper working condition,
stress, job dissatisfaction, job
description discrepancies, organizational culture,
organizational commitment, age, tenure,
inadequate training, communication problems, centralization,
etc.
2.2 STUDIES ON IMPACT OF EMPLOYEE ATTRITION
In today’s competitive business world the effect or impact of
employee attrition
on a business can be detrimental to both the basement of the
organization and morale of
the employees. Employee attrition can have the loss of employees
as well as loss of
customers. Both aspects over the time are a great challenge for
the managers.
Gaia Garino and Christoper Martin (2005)24
analyzed the impact of labor turnover
on profits. They extended the efficiency wage model of Salop
(1979) by separating
incumbent and newly hired workers in the production function.
The results show that
external increase in attrition can cause increase in firm’s
profit. This effect varies from
one firm to another firm as it depends on other factors such as
attrition costs, the
substitutability of incumbents and new hires and etc. It was
concluded that replaced
employee productivity is less compared to the incumbent in the
firm and suggests that
high attrition affects productivity.
Preeti Thakur (2014)25
has aimed to find out the effect of employee engagement
on job satisfaction in IT sector. Officials and Clerks of IT
sector were the respondents for
the study. The findings of the study reveals that officials can
be motivated by delegation
of authority, responsibility and accountability, whereas for
clerical level of employees
expects sanction and rewards and recognition that are
significantly associated with
employee engagement. It was finally concluded that there exists
a positive relationship
between employee engagement and job satisfaction.
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23
Barry Staw (1980)26
explored the impact of employee turnover in an organization.
A number of positive as well as negative consequences of
turnover are discussed in the
study. Entrenched conflict, increased mobility and morale and
innovation and adaptation
were the positive consequences, selection and recruitment cost
training and development
cost, operational disruption and demoralization of
organizational membership were the
negative consequences were identified in the study and
moderators of these effects are
also proposed.
2.3STUDY ON MEASUREMENT OF EMPLOYEE ATTRITION
Calculating the employee attrition rate of an organization
allows the company to
determine the percentage of employees left the organization over
a specified period of
time, usually one year.
Isobel Goddard (1927)27
examined four principal methods measurement of labour
turnover, they were separation rate, accession rate, flux method
and replacement rate. The
data was collected from two factories during the period 1924-25
and four methods were
applied. The choice of the method lies in the judgment of the
researcher, in the face of
adaption a to factory and trade conditions. The field is open
for the use of one method as
of another, and as on the whole separation rate is the best on
the basis of simplicity and
suitability of general application.
To conclude there are various methods used for the calculation
of employee
attrition such as replacement method, separation method, flux
method, crude wastage
method etc., separation method is used mostly to calculate
employee attrition rate on the
basis of simplicity and suitability.
2.4 STUDIES ON MODELS OF EMPLOYEE ATTRITION
The models of employee attrition reviewed in this chapter apply
constructs,
statistics and social psychology to facilitate understanding and
to redirect theory
deployment and empirical research. The various models discussed
are process and
content models of turnover, model of labor demand, a dynamic
model with regard to the
ability of insiders to extract rents associated with exogenous
turnover costs, a model of
quits and combined with a labor demand function to produce a
model of layoffs, a model
of the relationship between labor turnover and wage structure,
etc.
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24
Carl Maertz. and Michael Campion (2004)28
developed process and content
models of turnover, process model focused on pattern of turnover
and content model on
the reasons for attrition. Effort is being made to integrate
these approaches to test whether
motives relate systematically to decision processes.It has been
classified 159 leavers
using four process types and measured eight content motives for
leaving. The findings
show that those leave the job with no job had more negative
effect.
Daniel Hamermesh and Gerard Pfann (1996)29
developed and estimated a model
of labor demand that accounts for dynamics arising from the
costs of both net and gross
changes in employment. The estimates suggest that observed lags
in the demand for labor
at the aggregate level rise from slow adjustment in the both the
level of employment and
in replacing workers who quit. The large procyclical
fluctuations in voluntary mobility
are important in describing aggregate employment fluctuations
only if one imposes
symmetric adjustment.
Henrik Vetter and Torben Andersen (1994)30
presented a dynamic model with
regard to the ability of insiders to extract rents associated
with exogenous turnover costs.
If the rent is high then incentives for outsiders is also high,
to obtain for to retain the
present employees and to control the new comers. As a
consequence there is a lower limit
to the number of insiders which can avoid entrance of outsiders
but the insiders cannot
obtain a rent equal to the turnover costs for each period. The
insider model never explains
a lower but may result in a higher employment level than in the
case where all workers
are wage-takers.
Simon Burgess and Stephen Nickell (1990)31
constructed a model of quits and
combined with a labor demand function to produce a model of
layoffs. The main feature
of this is the explicit incorporation of the interaction between
quits and layoffs. A linear
approximation and a structural form are estimated on UK
manufacturing data for 1965-
82. It is shown that the most important determinants of
separation is the state of demand
in the labor market, with some structural factors having a minor
role to play.
Ellen Jackofsky and John Slocum (1987)32
formulated a model of Job Turnover
that includes job performance as a predictor and was presented
and tested longitudinally
using path analysis. The model istested in the current work is
based on the assumption
that job performance is related to factors involved in the
voluntary job turnover process
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25
(Jackofsky, 1984), hypothesized a relationship between job
performance and all types of
turnover (voluntary and involuntary). It is predicted that job
performance will affect both
the individual’s desire to leave and ease of movement.
Collier and Knight (1986)33
developed a model of the relationship between wage
structure and labor turnover and in the presence of
firm-specific skills which provides a
cost-reduction rationale for seniority pay even in the case of
expeditious skill acquisition
on recruitment. In this model the level of seniority premium
depends on counterbalancing
forces. On the one hand, larger premium to employees has an
effect in quit rates that is it
increasequit rates, the larger is the premium.On the other hand,
the degree of wage
compensation required by the worker on account of the marginal
utility of consumption is
also greater. The relative strengths of these two factors,
together with the size of the
investment in training by the firm, determine the sudden
decrease in the seniority scale.
Ellen Jackofsky(1984)34
developed an integrated model of turnover and job
performance, the model includes three primary partial
determinants of voluntary
turnover, they were desirability of movement, ease of movement
and intentions to quit.
Performance is hypothesized to have an impact on both ease and
desirability of
movement. From the results it was found that there is an
indirect relationship between
performance and satisfaction. With regard to performance and
ease of movement,
performance will directly affect individual perception that an
alternative to the current job
can be found.
YoavVardi (1980)35
developed a multifaceted model in which the individual and
organizational factors determines mobility patterns, the author
perceived organizational
career mobility conceptually as all types of mobility by
employees and related attitudes
and behaviors. This approach must first finds and ensures
environmental, organizational
and individual career hurdles. The author suggests that there is
a need for proper
information to handle the career mobility of existing employees.
As more number of
executives are involved in planning and managing organizational
careers, the need for
realistic based information increases. In many cases the vacancy
rumors are converted by
superiors into false promises. Career mobility then becomes a
threatening, discriminating
and political game. Thus management was responsible for the
dissemination and control
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26
of relevant information concerning opportunities and their
contingencies throughout the
organization.
Whitemore (1979)36
drafted a model of employee job attachment. The model
implies a defective inverse Gaussian distribution form for
employee service times. It is
shown that the model provides a useful basis for formulating and
testing hypotheses
about turnover phenomena. Finally, intra- and inter-industry
studies of turnover rates and
related labor statistics are set on a firmer conceptual base
with the model. For example,
Lancaster’s successful application of an inverse Gaussian model
to strike duration data
(Lancaster, 1972) suggests that the model may provide a
significant theoretical link
between work stoppages and labor turnover experience.
Clowes (1972)37
developed a two stage model to represent the process of
labour
turnover. Labor turnover in this model is defined in terms of
primary and secondary
termination processes separated by an induction period. The
rates of the two termination
processes vary markedly between firms; firms with low initial
labor turnover rates do not
necessarily have low secondary labor turnover and vice versa.
The rates at which recruits
adapt to the ways of different firms are markedly similar. The
parameters controlling the
turnover process seem to have a realistic significance in terms
of quantifying some of the
factors involved in the interaction of personnel and
organizations.
A better understanding about the models of employee attrition is
derived from the
above reviews. The findings show that those who quit with no job
alternative had more
negative effect than users of decision types, the estimates
suggest that observed lags in
the demand for labor at the aggregate level rise from slow
adjustment in the both the level
of employment and in replacing workers who quit, there is a
lower limit to the number of
insiders which can avoid entrance of outsiders but and the
insiders cannot in each period
obtain a rent equal to the turnover costs. With regard to
performance and ease of
movement, performance will directly affect individual perception
that an alternative to
the current job, etc.
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27
2.5 STUDIES ON EMPLOYEE RETENTION
Employee retention refers to an effort made by a business to
maintain the working
environment which makes the existing employees to stick on to
the same organization.
Most of the retention strategies are focusing the fulfillment of
various needs of
employees to increase their job satisfaction and to avoid the
substantial costs involved in
recruiting and training the new staff.
BodjrenouKossivi, Ming Xu and BombomaKalgora (2016)38
focused on
reviewing the findings of previous studies conducted by various
researchers with the aim
to identify the determinant factors of employee retention. The
research had a look on the
factors like compensation, development opportunities, work-life
balance, management,
social support, work environment, autonomy and training and
development. The authors
concluded that further investigation need to be carried out
regarding employee retention
to better comprehend the complex field of human resource
management.
Antony Joe Raja and AnbuRanjith Kumar (2016)39
tried to understand the opinion
and attitudes of the various categories of employees of
education institutions towards
employee retention. The primary objective of the study is to
analyze about the employee
retention in education sector. The study revealed that job
satisfaction, salary, promotion
was important among the teachers. There are intrinsic as well as
extrinsic factors that
affect the academic retention process. This is because the
teachers see job satisfaction as
the most important aspect; job satisfaction was regarded as an
intrinsic element that
motivates staff to stay within their job.
Sultana Nazia and Bushra Begum (2013)40
examined the employee retention
practices adopted by Indian MNC’s. 10 MNCs were selected for the
purpose of the study
and from each of these 10 companies 10 employees are selected at
random from the
middle level management. It was concluded that steps must be
taken by the organization
to relieve the employees from the workload through job rotation,
change in work location
and other recreational activities. Three R’s such as reward,
recognition and respect have
to be followed to retain employees. It is found that welfare
measure and grievance
handling procedure is quite insufficient, employees opted either
yoga or other
recreational activity to manage the employees stress.
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28
ChandranshuSinha and RuchiSinha((2012)41
identified the main factors of
retention management strategies in organization. The data was
collected from 100
employees holding middle managerial positions in two
organizations. The study reveals 3
factors as retention management strategies followed by the
organizations under study
viz., competence and relationship oriented factors, scholastic
and futuristic oriented
factors and developmental and reward oriented factors.
James and Mathew (2012)42
suggested some important retention strategies. They
include rewards and recognition, training and development
opportunities, mentoring and
coaching sessions, career planning, flexi work timing, annual
performance appraisal, on
site and day care facilities. At graduate level flexible work
timing is very important
retention strategy. Rewards and recognition are very important
for retaining the
employees. Best way to enhance the employee retention is to
understand what employees
want from the organization.
Ghosh and SangeetaSahney (2010)43
diagnosis the organizational, social and
technical subsystem elements that moderate the turnover of
junior and middle level
managers in the company. The SAP-LAP framework has been adopted
as the diagnostic
instrument of organizational analysis. The findings show that
organizational socio-
technical factors have an impact on managerial retention.
NanditaChatterjee (2009)44
analyzed the key factors which affect employee
performance and triedto understand the effect of organizational
culture on employee
retention. In the modern organization, employee retention is the
important term which
summarizes the efforts of the HR manager. Various tools are
being employed in order to
ensure high employee morale and also to find employee
expectation and match them in
with attrition level. The quality of employees and the
organizational culture plays a major
role in determining the effectiveness of the tool. The
researcher investigates the overall
satisfaction of employee with regard to organizational culture.
It also examines the
expectation of employees from organization and gives a clear
understanding about the
changes needed in the organizational culture to improve
retention rates.
Eva Kyndt, Fillip Dochy, Maya Michielsen, BastiaanMoneyaert
(2009)45
focused
on the organizational and personal factors that influence
employee retention. The result
shows a large positive contribution of appreciation and
simulation of the employees,
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29
individual differences, leadership skill and seniority have
positive relationship with
employee retention.
Bridget Riley (2009)46
examined the variety of dimensions of employee
satisfaction of Direct Care Employees at Archieve (Newyork).
Survey method is used for
data collection and ANOVA, correlation and multiple regression
have used for analysis.
The author concludes that team building, training, conducting an
organizational culture
inventory, increase recognition and implementation of 360 degree
evaluations of all
employees were the factors expected by the employees for their
retention.
MadihaShoaib, Ayesha Noor, Syed RazaTirmizi and Sajid Bashir
(2009)47
conducted the study to find the impact of career development
opportunities, supervisor
support, working environment, rewards and work-life policies on
employee retention in
Telecom sector of Pakistan. The result shows that the
independent variables such as
career development opportunities, supervisor support, working
environment, rewards and
work-life policies have a direct and positive impact on the
dependent variable employee
retention which means that enhancement of one independent
variable causes the
enhancement of the dependent variable i.e., employee
retention.
Michael Samuel and CrispenChipunza (2009)48
evaluated and identified the key
intrinsic and extrinsic motivational variables which have been
used by selected public
and private sector organizations in retaining their employees.
The study adopted the
cross- sectional survey research design, exploring the extent to
which selected
influencing variables influence employees’ decision to either to
quit or to remain in the
firm. It examined two public and two private sector
organizations in South Africa. The
result showed that employees in both public and private sector
organizations were greatly
influenced to remain in the organization for both intrinsic and
extrinsic motivational
factors such as training and development, freedom for innovative
thinking, challenging/
interesting work and job security.
Hannay and Northam(2000)49
stated that it is very important for employers to
retain their employees. For retaining the employees organization
has to frame effective
retention strategies and to implement the strategy on the need
basis. The strategies like
competitive pay as it builds loyalty and commitment among
employees. Tailoring jobs to
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30
satisfy employee’s needs for autonomy and creativity, growth
opportunities,
understanding the labor market by hiring experienced persons for
the organization,
providing realistic job previews to candidates at the time of
during recruitment and
selection process and providing a reimbursement facilities for
educational fees and
medical expenses. These were the retention strategies that
contributes to improve
employee retention to a greater extent.
John Sheridan (1992)50 investigated the retention rate of 904
college graduates
hired in public accounting firms over six year period.
Organizational culture values
varied significantly among firms. The variation in cultural
values had a significant effect
on the rate at which the newly hired employees voluntarily
terminated employment. The
relationship between employee’s job performance and the
retention also varied
significantly with organizational values.
Kissan Joseph and ManoharKalwani (1992)51
aimed to examine whether the
existence of a bonus component in the sales compensation
structure enhance sales force
retention and also studied the impact of total sales
compensation, relative to industry
norms, on sales force retention. It was found that bonus
payments enhance sales force
retention among firms whose total compensation is above industry
average but not among
firms whose total compensation is below industry average.
It is understood from the reviewed articles the retention
strategies followed by
most of the organizations were compensation and rewards, job
security, training and
developments, supervisor support culture, work environment,
organization justice, build
loyalty and commitment, freedom for innovative thinking,
challenging/ interesting work,
team building, conducting an organizational culture inventory,
increase recognition and
implementation of 360 degree evaluations of all employees
appreciation and simulation
of the employees.
2.6 STUDIES ON EMPLOYEE ATTRITION AND EMPLOYEE RETENTION
Nowadayscommonly used terms in the competitive business world
are employee
attrition