MRI+ Registering & Reading Reports

MRI +

Carrie Bertling

410.704.3746

[email protected]

MRI +

Contains detailed consumer product data collected from a national sample of U.S. customers.

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How can I access this product?http://cooklibrary.towson.edu/

Click Research Databases

Second, choose either…

MediaMark Research – First time usersOR

MediaMark Research – Registered users

First, click M for MediaMark

ONLY register with your TU email account

Go to MediaMark Research

First time users – Register for Free

First time users click here – register using your TU email address. The MRI+

password does not have to match your TU password.

First time users – Register for Free

Remember, use your TU email address. The MRI+ password does

not have to match your TU password.

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Here is the email address for the MRI+ Help Desk. They usually

respond within 24 hours

Registered users – Login at left

Once registered, you can login. Be sure to enter your full TU email address and the password you used to register for this site – your MRI+ password does not have to match your TU

password.

Enter Mediamark Reporter

Click here to enter Mediamark Reporter.

Online User License Agreement

Once you accept this agreement, you will be able to access the reporter.

Click on the Report Volume you want. Let’s look for beverages –

click Fall 2007 Product.

Next, Choose a Report. Click on beverages.

You can also Search by Keyword.

Now choose your Category, Base & Target.The chart on the right will adjust to your

choices.

Here you see reports based on brand of water. Selections made

on the left are displayed on the right.

Total `000. In the Fall 2007 study, there were 39,660,000 adults age 25-34 in the 48 contiguous United

States

Proj `000. Projected to the full-population, 1,508,000 adults age 25-34 have drank Vitamin Water (Glaceau) in the last 6 months.

Percent Across. Out of adults 25-34, 3.8% drank Vitamin Water

(Glaceau) in the last 6 months. 1,508 / 39,660 = .038

Percent Down. Out of all the people who drank Vitamin Water (Glaceau), 34.3% are adults age

25-34.1,508 / 4,392 = .343

Index. People who drank Vitamin Water (Glaceau), are (191-100=) 91% more

likely than the general population to be adults age 25-34. Also, adults age 25-34

are 91% more likely than the general population to drink Vitamin Water

(Glaceau).

The “ * ”. The asterisk indicated that the sample size was less than 50 respondents, so the numbers are unstable and should not be used.

Create a spreadsheet to be saved locally.

Print to a local printer.

Change Report will clear your report and return you to the first screen to start again.

Citing MRI+ Reports

APA Style Example:

Mediamark Internet Reporter. Mediamark Research, Inc. (Fall 2007). Product

Electronics Video Game Systems. Retrieved February 17, 2009 from MRI Plus database: http://www.mriplus.com

MLA Style Example

Mediamark Research, Inc. Mediamark Internet Reporter. “Fall 2007 Product

Electronics Video Game Systems.” Albert S. Cook Lib., Towson U,

Towson, MD. 17 February 2009 <http://www.mriplus.com>.

Questions?

Please contact the Please contact the Reference Desk Reference Desk 410.704.2462 410.704.2462

or contact or contact Carrie Bertling Carrie Bertling [email protected]@towson.edu