TYRES
SUBMITTED BY -YOGESH SAHU ANEESH NAIR ASHWINI KALE JUHI KUMAR
OVERVIEW OF SECTOR At Present There Are 40 Listed Companies In The Tyre
Sector In India. In 1926, Dunlop Rubber Limited Set Up The First Tyre Company In West Bengal. MRF Followed Suit In 1946 In South India. While The Tyre Industry Is Largely Dominated By The Organized Sector, The Unorganized Sector Is Predominant With Respect To Bicycle Tyres. Total Production Figures In Tonnage: 11.35 Lakh Mt & Total Production Of Tyres In All Categories: 811 Lakh (2007-08)
MAJOR MRF CEAT
PLAYER
APOLLO TYRES LTD (ATL) JK TYRES
RATE OF GROWTHTrucks and Buses: 13%. Light Commercial vehicles: 29%. Motorcycles: 27%
Passenger cars: 31
COMPANY BACKGROUND An Enterprise That Started As A Toy Balloon Maker In
1946 In South India Quickly Grew To Become One Of India's Biggest And Respected Companies. Renowned For Product Superiority And Innovation. MRF Is India's Largest Tyre Manufacturing Company, And Among The Dozen Largest Worldwide. It Exports To More Than 65 Countries. MRF Won The Award For Customer Satisfaction Not Once But 6 Times In The Last 7 Years.
COLLABORATION MRF had collaborated with automobile OEMs who
source their tyres from MRF India are: Maruti Mahindra and Mahindra Tata Motors General Motors
MAJOR PRODUCTS TYRES CONVEYOR BELTS PRETREADS PAINTS & COATS
SERVICEST& S TYREDROME TYRE MAINTENANCE MIDD
MARKET SHARE With a 24% share in the overall tyre industry MRF is
the king of tyres on the Indian road. Its Leadership position, coupled with its strong brand recall and high quality, MRF commands the pricemaker status. MRF has a strong presence in the T&B segment, the largest segment of the tyre industry, and commands around 19% market share in the segment. It holds the second place in the passenger cars.
MARKET TARGET CUSTOMER TWO WHEELER INDUSTRY
PASSENGER CARS INDUSTRY TRUCKS & BUS INDUSTRY LCV INDUSTRY OTR INDUSTRY ORIGINAL EQUIPMENT INDURSTRY TYRE DEALER PASSENGER CAR OWNER
4 Ps PRODUCT
TYRES --PASSENGER CARS --TWO WHEELER --OTR --TRUCK & BUSES --FARM SERVICES --LCV --TUBES ANG FLAPS1.
PRICE
-- TWO WHEELER RS1000- RS3000 -- FOUR WHEELERRS2000- RS5000 PLACE ----------ALL OVER INDIA PROMOTION ---------- ADVERTISEMENT HORDING NEWSPAPER
DISTRIBUTION STRATEGIES
TYPES OF CHANNELS 0- LEVEL 1- LEVEL 2- LEVEL
CHANEL STRUCTURE 0- LEVEL
COMPANY
OTHER MANUFACTURING COMPANY
1-LEVEL
COMPANY
DEALER
CONSUMER
COMPANY CONSUMER
FRANCHISEE OUTLET OFCOMPANY
2-LEVEL
COMPANY DEALER
DISTRIBUTOR
CUSTOMER
DISTRIBUTION STRATEGY THEY HAVE THEIR OWN FRANCHISEE
OUTLETS. THEY APPOINTED C & F AGENTS.
PLANT LOCATION MEDAK GOA ARKONAM TIRUVOTTIYUR KOTTAYAM PODUCHERRY
DISTRIBUTION CHANEL MEMBERS C & F AGENT DISTRIBUTOR DEALER
PROS AND CONS OF STRUCTURE PROS
-- ITS GOOD FOR BUSINESS CONSUMER. -- BECAUSE OF THE STRUCTURE EASILY AVAILABLE TO THE CUSTOMER. CONS
-- AS THEY HAVE THEIR OWN RETAIL OUTLET ITS COSTLY.
