Marketin g Research Report Market of Super Crisp Submitted To: Sir Nauman Fazal Submitted By: Sidrah Parwaiz Qureshi - 8496 Submitted On:
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Super Crisp Potato Chips are the pioneer of quality potato chips in Pakistan. This report observes the changes in the market environment since that time and the reasons for change in
market share of Super Crisp.
Marketing Research Report
Market of Super Crisp
Submitted To: Sir Nauman Fazal
Submitted By: Sidrah Parwaiz Qureshi - 8496
Submitted On:
2
Executive Summary
The report focuses on marketing research techniques with the aim of identifying the problems which are
faced by Super Crisp. The problems researched are about the product changes, attributes of the Super
Crisp and the comparisons between Super Crisp and its competitors. It is also researched on what
market share Super Crisp has and what their competitors have. The research analysis also leads to
certain opportunities that Super Crisp can benefit by making certain changes. Super Crisp potato chips
were the pioneer of quality potato chips in Pakistan therefore the report observes the changes in the
market environment since that time and the reasons for change in market share of Super Crisp. I hope
this research will be useful for Super Crisp and initiatives in eliminating there problems will be taken.
Market of Super Crisp
3
Table of Contents
Executive Summary.....................................................................................................................................2
Company Introduction.................................................................................................................................4
Background to the Problem.........................................................................................................................5
Approach to the Problem............................................................................................................................6
Research Methodology................................................................................................................................6
Descriptive Research...................................................................................................................................7
Data Collection............................................................................................................................................8
Analysis........................................................................................................................................................8
Key Findings...............................................................................................................................................34
Recommendations.....................................................................................................................................35
Appendix...................................................................................................................................................36
References.............................................................................................................................................36
Questionnaire........................................................................................................................................36
Market of Super Crisp
4
Company Introduction
Super Crisp comes under the umbrella of Tripple-em private limited, a pioneer company dealing in Snack
foods. The word Tripple-Em denotes the names of its owners Mr. M. Muhammad Aslam and his sons
Mr. M. Muhammad Shahid, Mr. M. Muhammad Rashid.
In 1986, Tripple-em private limited started commercialization of snacks in potato chips range with
“Super Crisp” as a brand in early 90s. After its launch Super Crisp had established an overwhelming
consumer acceptance. Super Crisp was the first premium quality brand for potato chips produced brand
with international quality of crisps being produced in Pakistan. Super crisp was the prime product of the
company as it led to diversification. In 1995 company diversified its products in snacks by extending
their product line into Nimko mix, Peanuts and other corn-potato snacks. Tripple-em is selling 22 brands
of various snacks with 22 varieties.
Super Crisp is a brand of potato chips that are still incredibly popular in Pakistan. They gained instant
popularity, without huge investments on promotion. There objective was to produce competitive, cost
effective quality products, conforming to the customer’s requirements. Super Crisp was considered as
good quality product at reasonable price but the competition now is increasing and their market share is
decreasing as new brands are coming in like Lays and Kolson products.
Market of Super Crisp
5
Background to the Problem
Super Crisps at one point in time was very popular and had a large market share of the packaged chips
market however, with time its market share decreased due to many reasons including fierce
competition from brands like Lays, Kurleez, Kryzo, etc and today it still does not generate sales as it did
many years back.
Statement of the Problem
The purpose of this research was to conduct a conclusive research in order to identify the existing
problems with Super Crisp in terms of its market share and marketing mix. I hope that the findings from
this research will help Super Crisp to solve the following problems:
Management Problem: To re-attract old customers, retain existing customers and attract new
customers.
Marketing Research Problem: Why are other packaged chips brands preferred over super crisps?
What are the basic factors that customers consider when choosing packaged chips? How can super crisp
reposition itself based on these findings to regain its lost market share?
Approach to the Problem
Determine the key attributes which customers consider when choosing chips for example flavor,
quality, price, shape, packaging, brand name, distribution, promotion, etc.
Determine the importance of each of the above listed attributes and rate super crisp on each of
them.
Determine the consumption pattern of chips for example on a daily or weekly basis, etc.
Evaluate the reactions of customers towards the new packaging of super crisp.
Determine the demographics and psychographics of the customers of super crisp.
Determine the brands preferred over super crisp.
Market of Super Crisp
6
Research Methodology
Sampling Unit: The sample consists of people who consume either super crisps or any other
packaged chips. The questionnaires filled in different shopping malls including Park Towers, Forum and
students of Iqra University.
Sample Size: 40
Sampling Method: The above sample through a branch of non-probability sampling known as
convenience sampling because it is easier to apply as we have taken opinions from whoever were
available in the malls and were ready to be a part of our sample. This sampling is done without
replacement that is no respondent filled more than one questionnaire.
Descriptive research: The research on Super Crisp was based on a large representative sample and
was planned and structured including few aspects of market studies, image studies and product usage
studies.
Market of Super Crisp
7
Descriptive Research
The research on Super Crisp was based on a large representative sample and was planned and
structured including few aspects of market studies, image studies and product usage studies.
Six Ws
Who- Who was considered a respondent of Super Crisp? Anyone who consumed Super Crisp or any other packaged chips. (students, children, etc)
What- What information was obtained from the respondents? Frequency with which different customers buy/consume packaged chips as compared with
super crisp. Evaluation of various brands of packaged chips in terms of quality, flavor, distribution,
packaging, etc. Psychographics and lifestyles, media consumption habits and demographics.
When- When was the information obtained from the respondents? At anytime of the day
Where- Where were the respondents contacted to obtain the required information? In the malls and at Iqra University
Why- Why did we obtain information from the respondents? Identify the existing problems with super crisp in terms of its market share and marketing mix
Way- In what way did we obtain information from the respondents? Questionnaires
Data Collection
The information is collected by distributing questionnaires1 in the malls and Iqra University. There was a
clear instruction in the questionnaire that only one option needs to be selected. The questionnaire
mostly have closed ended questions which are quantifiable in nature and minimum number of open
ended questions where required to reflect the conclusiveness of the research and to make analysis and
reporting easier.
1 To view the original questionnaire, refer to Appendix.
Market of Super Crisp
8
Analysis
1. Do you eat packaged chips?
a) Yes. Why? ___________________________________________________________
b) No. Why? ____________________________________________________________
(If yes, continue answering otherwise please enter your personal details given at the end and return the questionnaire.)
Packaged Chips
Frequency
Percentage
Yes 38 95%
No 2 5%
Total 40 100%
Packaged chips/snacks are consumed by the majority of our target market. 95% of the respondents
identified the reasons for consuming as good taste, crisp factor, high quality ingredients, hygienic, to
relieve from hunger, fun factor and as snacks. For those which do not like eating packaged chips
commented that they are unhygienic and they simply do not like eating it.
Market of Super Crisp
9
2. How many packets of packaged chips do you consume in a week? (Select only one option)
a) 1-5
b) 6-10
c) 11-15
d) 16-20
e) Other (please specify) _________________
Chips Consumed
Frequency
Percentage
1-5 28 70%
6-10 8 20%
11-15 2 5%
16-20 2 5%
Total 40 100%
1-570%
6-1020%
11-155%
16-205%
Chips Consumed
Most respondents consume between 1 to 5 packets of chips weekly as indicated by 70% share in the pie
chart, followed by 6 to 10 packets by 20% according to survey, and above 10 packets are consumed by
just 5% of the survey.
Market of Super Crisp
10
3. Which of the following brands of packaged chips do you prefer?
Please rate in order of preference the following brands on a scale of 1-7, where 1= most preferred
brand and 7=least preferred brand. (Please use one number only once)
Brands Ratings
APotato Sticks
BSuper Crisps
C Kurleez
DLays
EKryzo
FCheetos
GSlims
0 1 2 3 4 5 6 70
1
2
3
4
5
6
7
8
9
3 3
5 5
7
3
6
8
Potato Sticks
Potato sticks findings depicted a variation of choices. 8% respondents liked it, followed by 13% giving it a
secondary preference. But majority here is in least favor of potato sticks which is denoted by 20% of the
survey. 8% are non-respondents.
Market of Super Crisp
11
0 1 2 3 4 5 6 70
2
4
6
8
10
12
14
32 2
6
12
8
34
Super Crisp
Super crisp came out to be as an average choice. The charts showing its position as an average snack.
The majority of the survey is indicating 30% gave it a rating of 4.
0 1 2 3 4 5 6 70
2
4
6
8
10
12
3
56
3 3
10
5 5
Kurleez
Kurleez is not that attractive as majority 25% of the survey prefers it in the 5 th place. The results for its
preference is in variation with 13% preferring the most, 15% secondary, 8% optioning for their third and
fourth choice and 13% disliking it.
Market of Super Crisp
12
0 1 2 3 4 5 6 70
2
4
6
8
10
12
14
16
Lays
Lays is the most preferred choice of the survey respondents. 37% and 30% constituting the majority of
the respondents select lays.
0 1 2 3 4 5 6 70
2
4
6
8
10
12
3
1
5
11
34
8
5
Kryzo
The bar chart describe that Kryzo is also a likable snack as 28% respondents have chosen Kryzo as their
preference.
Market of Super Crisp
13
0 1 2 3 4 5 6 70
1
2
3
4
5
6
7
8
9
2
4
7
56
4 4
8
Cheetos
Cheetos has a much diversified result. At one place, 18% likes Cheetos and on the other hand, 20% least
prefer. It’s very difficult to decide on the actual place for Cheetos.
0 1 2 3 4 5 6 70
1
2
3
4
5
6
7
8
9
45
7
23
4
78
Slims
Slims is also in the same sphere as Cheetos. 18% like it secondary, where as 18 to 20% prefer it least
now.
Market of Super Crisp
14
4. How important are the following factors when choosing packaged chips? Please rate in order of
importance the following factors on a scale of 1-9, where 1= most important factor and 9 = least
important factor. (Please use one number only once)
Brands Ratings
A Brand name
B Availability
C Packaging
D Advertisement
E Flavor
F Quality
G Texture (crunch factor)
H Shape
I Price
Market of Super Crisp
15
0 1 2 3 4 5 6 7 80
1
2
3
4
5
6
7
8
9
10
2
65
2
8
34
9
0
Brand Name
It is surpirsing to discover that the majority of the survey has choses brand identification as the least
preference when it comes to chosing snacks. Though the results vary, but the most votes go for 9 as its
lowest rating.
1 2 3 4 5 6 7 8 90
1
2
3
4
5
6
7
8
9
10
Availability
Availability factor lies on average as a choice in buying packet chips, it is depicted by 25% respondents. It
does not matter that much in consumer preferences.
Market of Super Crisp
16
0 1 2 3 4 5 6 7 8 90
1
2
3
4
5
6
7
8
9
32
0
6
4
6
8
6
4
1
Packaging
Packaging is not as attractive in deciding to buy as it is indicated by a variety of ratings with 20% stating
an 8th in rating scaling.
0 1 2 3 4 5 6 7 8 90
1
2
3
4
5
6
7
8
9
3
0
3
12
45
8
6
8
Advertisement
Only a small chunk of respondents agree it to be a little important but the majority indicates it as least
important in deciding to buy.
Market of Super Crisp
17
0 1 2 3 4 5 6 7 8 90
2
4
6
8
10
12
14
16
18
2
16
8 7
13
0 1 1 1
Flavor
Flavor seems to be the vital factor in the decsion-to-buy as indicated by 40%, followed by 20% and 18%
in order of most preference.
0 1 2 3 4 5 6 7 8 90
2
4
6
8
10
12
14
2
1012
6
12 2 2
12
Quality
Quality is also one of the crucial factors in the decision-to-buy process as indicated by the survey
findings. Some 65% of the survey looks for good quality ingredients in the chips.
Market of Super Crisp
18
0 1 2 3 4 5 6 7 8 90
1
2
3
4
5
6
7
8
9
3
6
3
8
6
1
3
54
1
Texture
Texture somehow has a diversified choice of result. The crunch factor if seen as averarge may lie on the
4th in the rating scale. However, 20%, which is the majority likes it to be the third factor in choosing
chips.
0 1 2 3 4 5 6 7 8 90
2
4
6
8
10
12
14
16
3 2 20
4 3
0
4
7
15
Shape
Shape is in low demand as the results show. Majority, which is some 40% of the survey denotes it to be
the least preferred choice n the decision to buy process.
Market of Super Crisp
19
0 1 2 3 4 5 6 7 8 90
2
4
6
8
10
12
2
6
0
3
10
32
1
8
5
Price
Price is an average factor. As denoted by 25% of the result survey. Price has a role to play, but
comparatively a little place in decision to buy process.
Market of Super Crisp
20
5. How would you rate Super Crisps for the following factors? (Please tick one number for each factor corresponding to the rating scale provided)
(1: Very Good, 2: Good, 3: Average, 4: Poor, 5: Very Poor)
Brands Ratings
A Brand name 1 2 3 4 5
B Availability 1 2 3 4 5
C Packaging 1 2 3 4 5
D Advertisement 1 2 3 4 5
E Flavor 1 2 3 4 5
F Quality 1 2 3 4 5
G Texture (crunch factor) 1 2 3 4 5
H Shape 1 2 3 4 5
I Price 1 2 3 4 5
Market of Super Crisp
21
Very Good Good Average Poor Very Poor No Response0
2
4
6
8
10
12
14
Brands
Rating
Super crisp has a comparatively higher brand recall as compared to other packet chips. In the above
question, it came out that brands do not matter much in deciding the purchase of chips, but here the
result is portraying that it is a strong factor of choice. Some 54% of the respondents are ini favor of
brands specifically for super crisp. This may be because it is one of the pioneers in packet chips and
dates back from 1990’s.
Very Good Good Average Poor Very Poor No Response0
2
4
6
8
10
12
14
16
Availability
Frequency
Super crisp’s distribution has been fairly good as respondent’s in high number support its availability.
However, some 8% respondents were of the opinion that it is not available in their neighborhood stores.
And 5% were simply doubtful about its availability in their neighborhood stores or places from where
they buy. This could be due to forgetfulness or unwillingness to remember about chips, even faulty
recall.
Market of Super Crisp
22
Very Good Good Average Poor Very Poor0
2
4
6
8
10
12
14
16
18
Packaging
Frequency
When asked about whether packaging has an impact on consumers, so 30% were saying that it is good,
15% said its poor and very small chunk of market constituting 5% suggested it to be very poor and very
good. However, 40% viewed it to be average in attracting customers. 5% of the respondents have not
seen the new super crisp as they did not respond to this question.
Very Good Good Average Poor Very Poor0
2
4
6
8
10
12
14
Advertisment
Frequency
On asking to rate its advertisement, so very few liked its advertisement, total of seven people were
optimistic about it. But majority of the results suggested as average and some seventeen (17)
respondents did not like its advertisements. 8% of respondents were not sure about the advertisements
as they did not respond. This could be due to faulty recall or forgetfulness.
Market of Super Crisp
23
Very Good Good Average Poor Very Poor0
2
4
6
8
10
12
14
16
Flavor
Frequency
As predicted, the flavor of super crisp is still good as majority of the respondents like it and respondent
favorably. 35 % of respondents were in favor of the flavor but 20% in total did not like the flavor of it.
However, the flavor attribute was in favor of many. And 5% did not respond to it. This could be due to
forgetfulness and not trying it from a long time.
Very Good Good Average Poor Very Poor No Response0
2
4
6
8
10
12
14
16
18
Quality
Frequency
It is astonishing to find out that respondents still regard super crisp as high quality chips. 43% of the
respondents marked it good, only few votes for poor and very poor quality. A couple was even confused
what to choose so they did not respond to it maybe because they have not tried it or have forgotten
about its taste and quality.
Market of Super Crisp
24
Very Good Good Average Poor Very Poor No Response0
2
4
6
8
10
12
14
16
18
20
Texture
Frequency
The texture (crunch factor) was taken as an average by most, 45 % assume it to be average while 33% of
the respondents like its texture. There were very low results of respondents not liking the texture. A
couple of them could not recall as they did not respond to it.
Very Good Good Average Poor Very Poor No Response0
2
4
6
8
10
12
14
16
18
Shape
Frequency
Shape of super crisp was received as average by the respondents as 40% which was a majority here
suggested it to be average. 25 % of respondents liked it while a very small segment of it responded poor
and very poor. And 5% of the respondent could not respond to it. It could be due to forgetfulness or
never trying it.
Market of Super Crisp
25
Very Good Good Average Poor Very Poor No Response0
2
4
6
8
10
12
14
16
18
Price
Frequency
Price was perceived as good by most of the respondents; constituting 40% of it. They believe it to be
fairly priced. And the rest respondent’s varied their decisions as some suggested poor maybe because
they wanted it to be cheaper and some astonishingly did not bother to respond ere. Around 8% did not
respond.
Market of Super Crisp
26
6. What flavors of Super Crisp do you prefer? (You can select more than one option)a) Plain Saltedb) Barbecuec) Chilid) Other , specify__________________
Plain Salted Barbecue Chili Other No Response0
2
4
6
8
10
12
14
16
18
20
Flavours
Frequency
As originality is considered in most cases, so the same was applied here as well. 48% of the
respondents liked its barbecue flavor which it pioneered into as its first flavor. Their chili flavor
and plain received equal response which is of 18%. However 10% of the respondents did not
respond to this question, it could be due to forgetfulness or not trying it.
Market of Super Crisp
27
7. Do you know about the new flavors offered by Super Crisp?a) Yes b) No
Frequency
Yes 6
No 32
No Response 2
Total 40
Yes
No
No Response
New Flavors
When asked about the awareness of the new flavors of super crisp, so majority, an 80% of the
respondents did not know about the innovations in flavor. This means that super crisp did not
advertise well enough or there was a problem with the distribution network as customers are
not aware of its new flavors.
Market of Super Crisp
28
8. Which new flavors should Super Crisp come up with? Please rate in order of preference the following flavors on a scale of 1-5, where 1= most preferred flavor and 5=least preferred flavor.
Flavors Ratings
A Sour cream and Onion 1 2 3 4 5
B Salt and Vinegar 1 2 3 4 5
C Salt and Pepper 1 2 3 4 5
D Onion and Cheese 1 2 3 4 5
E Ketchup 1 2 3 4 5
F Cheese 1 2 3 4 5
0 1 2 3 4 50
2
4
6
8
10
12
14
Sour cream & Onion
Frequency
Sour cream received high demands to be introduced. There was a variation, some did not favor
it that much, but majority wanted to see super crisp in sour cream and onion.
Market of Super Crisp
29
0 1 2 3 4 50
2
4
6
8
10
12
14
Salt & Vinegar
Frequency
Salt and vinegar flavor is yet to be seen likeable by majority, but variations were there as some
respondents did favor and some did not. However most of them were demanding it to be
second after sour cream and onion.
0 1 2 3 4 50
2
4
6
8
10
12
Salt & Pepper
Frequency
Salt and pepper is seen to be in a tough decision as respondents were neutral with this flavor.
Some were fascinated, some were not and some did not even respond.
Market of Super Crisp
30
0 1 2 3 4 50
2
4
6
8
10
12
14
16
Onion & Cheese
Frequency
Onion and cheese is seen as desirable because majority preferred it the most. It’s in high
demand and so should be introduced
0 1 2 3 4 50
2
4
6
8
10
12
14
16
Ketchup
Frequency
Ketchup flavor is seen as secondary to onion and cheese, and sour cream and onion.
Respondents prefer it to be secondary.
Market of Super Crisp
0 1 2 3 4 50
2
4
6
8
10
12
Cheese
Frequency
Cheese is again liked by majority and thus received in higher demand by the respondents.
32
9. Do you like the new packaging of Super Crisps?
a. Yes. Why? _______________________________________________________
b. No. Why? ________________________________________________________
Frequency Percentage
Yes 8 20
No 29 73
No Response 3 8
Total 40 100%
Majority of respondents were not in favor of the new packaging. Many thought it to be the same as
Kurleez or Kryzo. Majority has not seen it yet and is unaware. Regular customers are not in favor as they
think that the pioneers should not stoop so low, they presume it to be a prestige brand for chips but the
step to change its packaging is not liked by the majority. Those who like it suggested that it is better than
the old one. And those who have not selected any are because they do not consume packet chips,
specifically super crisp.
Market of Super Crisp
Yes20%
No73%
No Response8%
New Packaging
33
Personal Details
Gender: ___________
GenderFrequency Percentage
Male 11 28
Female 25 63
No Response 4 10
Total 40 100%
Sample mostly comprises of females, with only 20% males and 10% gave no response.
Age: 15-20 20-25 25-30 other, specify: ____________
Age Frequency Percentage
15-20 12 30
20-25 23 58
25-30 3 8
Other 0 0
No Response 2 5
Total 40 100%
The sample target age lies mostly between 20 to 25 years. Only 5 % did not mention their age.
Market of Super Crisp
34
Key FindingsOn an average, most of the respondents consume 1-5 packaged chips in a week.
On an average the respondents like the brands of packaged chips in the following order:
Lays Kurleez Cheetos Super Crisp Kryzo Potato Sticks Slims
On an average the most important factors that respondents selected while choosing a brand of
packaged chips against which are written the scores Super Crisp received on these factors:
Flavor Average Quality Good Texture (crunch factor) Good Brand name Good Availability Good Packaging Average Price Good Advertisement Average Shape Average
On an average the most preferred flavor is Barbecue.
On an average, the respondents don’t know about the new flavors of Super Crisp.
On an average Super Crisp should come up with the following flavors:
Sour cream and onion Onion and cheese Cheese Salt and vinegar Salt and pepper Ketchup
On an average, the respondents don’t like the new packaging of Super Crisp.
On an average, most of the respondents were female falling in the age bracket of 20-25.
According to the analysis, Super Crisp an average brand overall and consumers prefer other brands
like Lays, Kurleez and Cheetos over Super Crisp due to many important factors including; flavor,
quality, crunch factor, brand name, availability and packaging, etc.
Market of Super Crisp
35
Recommendations
Super Crisp was the most preferred choice a few years back, but strong competitors are a threat for
Super Crisp today and thus to solve the major problem stated initially recommend the following steps to
be taken on the basis of this analysis:
Super Crisp has scored the lowest on its flavors, packaging, advertisement and shape.
Super Crisp first of all should improve its distribution so that it is available in most of the areas of the
country.
Many customers also feel that the quality of Super Crisp was much better than what it is now. They
are soggier now and less in quantity in the packet which Super Crisp should try and improve.
Super Crisp should try to come up with original and innovative packaging and should not copy what
its competitors are doing.
Super Crisp should also come up with new flavors specially barbecue as this is the most preferred
choice of the customers.
Brand promotion is very important to create awareness about your current and new offerings and
thus, Super Crisp should allot a specific amount towards advertisements. It’s not just about the
quantity of ads that matter but also the quality.
Today, Pakistan has the highest percentage of youth who are the target customers of Super Crisp giving
it a great opportunity to capitalize on and increase its market share.
Market of Super Crisp
36
Appendix
References
http://www.tripple-em.com.pk/html/supercrisp.php http://www.docstoc.com/docs/17454068/super-crisp http://www.youtube.com/watch?v=s8hHRDvJa74
Questionnaire
The data collected through this questionnaire will only be used in Marketing Research course report.
1. Do you eat packaged chips?a. Yes. Why? ___________________________________________________________b. No. Why? ____________________________________________________________
(If yes, continue answering otherwise please enter your personal details given at the end and return the questionnaire.)
2. How many packets of packaged chips do you consume in a week? (Select only one option)a. 1-5b. 6-10 c. 11-15 d. 16-20e. Other (please specify) ________
3. Which of the following brands of packaged chips do you prefer? Please rate in order of preference the following brands on a scale of 1-7, where 1= most preferred brand and 7=least preferred brand. (Please use one number only once)
Brands Ratings
A Potato Sticks
B Super Crisps
C Kurleez
D Lays
E Kryzo
F Cheetos
G Slims
Market of Super Crisp
37
4. How important are the following factors when choosing packaged chips? Please rate in order of importance the following factors on a scale of 1-9, where 1= most important factor and 9 = least important factor. (Please use one number only once)
5. How would you rate Super Crisps for the following factors? (Please tick one number for each factor corresponding to the rating scale provided)
(1: Very Good, 2: Good, 3: Average, 4: Poor, 5: Very Poor)Brands Ratings
A Brand name 1 2 3 4 5
B Availability 1 2 3 4 5
C Packaging 1 2 3 4 5
D Advertisement 1 2 3 4 5
E Flavor 1 2 3 4 5
F Quality 1 2 3 4 5
G Texture (crunch factor) 1 2 3 4 5
H Shape 1 2 3 4 5
I Price 1 2 3 4 5
6. What flavors of Super Crisp do you prefer? (You can select more than one option)a. Plain Saltedb. Barbecuec. Chilid. Other , specify__________________
Market of Super Crisp
Brands Ratings
A Brand name
B Availability
C Packaging
D Advertisement
E Flavor
F Quality
G Texture (crunch factor)
H Shape
I Price
38
7. Do you know about the new flavors offered by Super Crisp?a. Yes b. No
8. Which new flavors should Super Crisp come up with? Please rate in order of preference the following flavors on a scale of 1-6, where 1= most preferred flavor and 6=least preferred flavor. (Please use one number only once)
Flavors Ratings
A Sour cream and onion 1 2 3 4 5
B Salt and vinegar 1 2 3 4 5
C Salt and pepper 1 2 3 4 5
D Onion and Cheese 1 2 3 4 5
E Ketchup 1 2 3 4 5
F Cheese 1 2 3 4 5
9. Do you like the new packaging of Super Crisps?a. Yes. Why? ___________________________________________________________b. No. Why? ____________________________________________________________
10. Are there any suggestions you would like to give to Super Crisp?________________________________________________________________________
Personal Details
Gender: ___________ Residential Area: ____________Age: 15-20 20-25 25-30 other, specify: ____________
Thank you for your help.
Market of Super Crisp
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