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Mr. Worldwide Marketing: Lessons Learned from Pitbull to apply to our Business Today! Presented By Elizabeth Quintanilla

Jan 22, 2018

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Page 2: Mr. Worldwide Marketing:   Lessons Learned from Pitbull to apply to our Business Today!  Presented By Elizabeth Quintanilla

Mr. Worldwide Marketing:

Lessons Learned from Pitbull to apply to our Business Today!

Presented By Elizabeth Quintanilla

Photo:

http://www.theplace2.ru/phot

os/Pitbull-md4613/pic-

396636.html

#pcatx @equintanilla

Page 3: Mr. Worldwide Marketing:   Lessons Learned from Pitbull to apply to our Business Today!  Presented By Elizabeth Quintanilla

Sponsors

Diamond

In Kind

Gold

Platinum

Page 4: Mr. Worldwide Marketing:   Lessons Learned from Pitbull to apply to our Business Today!  Presented By Elizabeth Quintanilla

Pitbull .. How

to make a hit

#pcatx @equintanilla

Photo:

http://www.chicagonow.com/chicagos-

real-law-blog/2015/05/pitbull-strippers-

and-hiring-a-lawyer/

Page 5: Mr. Worldwide Marketing:   Lessons Learned from Pitbull to apply to our Business Today!  Presented By Elizabeth Quintanilla

Marketing & BrandingThe Pitbull Way…..

#pcatx @equintanilla

Page 6: Mr. Worldwide Marketing:   Lessons Learned from Pitbull to apply to our Business Today!  Presented By Elizabeth Quintanilla

Brand Like a Rockstar!

#pcatx @equintanilla

http://www.hollywoodreporter.com/news/po

wer-pitbull-timber-rapper-reveals-691054

Page 8: Mr. Worldwide Marketing:   Lessons Learned from Pitbull to apply to our Business Today!  Presented By Elizabeth Quintanilla

Always Take Credit For

Everything That is Yours

#pcatx @equintanilla

"The only business that I knew growing up was flipping

— that's what the music business is to me," Pitbull

says he learned from his early drug dealing days.

Read more: http://www.businessinsider.com/pitbull-

wants-billion-dollar-empire-2014-3

Page 9: Mr. Worldwide Marketing:   Lessons Learned from Pitbull to apply to our Business Today!  Presented By Elizabeth Quintanilla

Pay attention to Pitbull

https://www.youtube.com/watch?v=TGtWWb9emYI

Page 10: Mr. Worldwide Marketing:   Lessons Learned from Pitbull to apply to our Business Today!  Presented By Elizabeth Quintanilla

Make Sure Everything You Do

Reflects What Your Fans

Expect From You

#pcatx @equintanilla

Photo:

http://www.sandiegoreader.com/events/2015/may/08

/pitbull-jason-derulo-david-guetta/#

Page 11: Mr. Worldwide Marketing:   Lessons Learned from Pitbull to apply to our Business Today!  Presented By Elizabeth Quintanilla

Make a Personal Investment

#pcatx @equintanilla

Photo: http://www.vh1.com/news/2011-11-

28/pitbull-endorses-voli-vodka/

Page 12: Mr. Worldwide Marketing:   Lessons Learned from Pitbull to apply to our Business Today!  Presented By Elizabeth Quintanilla

Extend Your Brand in Only

Directions That Make Sense to

Your Customers

#pcatx @equintanilla

Photo: http://www.directlyrics.com/pitbull-fun-

music-video-premiere-news.html

Page 13: Mr. Worldwide Marketing:   Lessons Learned from Pitbull to apply to our Business Today!  Presented By Elizabeth Quintanilla

Pitbull Back In Time Breakdown

https://www.youtube.com/watch?v=zaSZE194D4I

Page 14: Mr. Worldwide Marketing:   Lessons Learned from Pitbull to apply to our Business Today!  Presented By Elizabeth Quintanilla

Partnerships and Joint

Ventures

#pcatx @equintanilla

Photo: http://m.axs.com/what-did-pitbull-do-at-the-

playboy-mansion-20853

Page 15: Mr. Worldwide Marketing:   Lessons Learned from Pitbull to apply to our Business Today!  Presented By Elizabeth Quintanilla

Pitbull and Playboy

https://www.youtube.com/watch?v=EAyzpLGBI1E

Page 16: Mr. Worldwide Marketing:   Lessons Learned from Pitbull to apply to our Business Today!  Presented By Elizabeth Quintanilla

Celebrity Endorsements

#pcatx @equintanilla

Here is the beginning of the first verse to Give Me Everything by Pitbull featuring

Ne-Yo and Nayer.

"Me not working hard?

Yea right, picture that with a Kodak

And better yet,

Go to Times Square, take a picture of me with a Kodak"

The chief marketing officer at a certain camera company has a smile so big :D

Page 17: Mr. Worldwide Marketing:   Lessons Learned from Pitbull to apply to our Business Today!  Presented By Elizabeth Quintanilla

Pitbull and NeYo’s Give Me

Everything

https://www.youtube.com/watch?v=EPo5w

WmKEaI

Page 18: Mr. Worldwide Marketing:   Lessons Learned from Pitbull to apply to our Business Today!  Presented By Elizabeth Quintanilla

Pitbull Social Media

Page 19: Mr. Worldwide Marketing:   Lessons Learned from Pitbull to apply to our Business Today!  Presented By Elizabeth Quintanilla

Hijacked Pitbull - Walmart

Facebook Promotion

#pcatx @equintanilla

Photo: http://readwrite.com/2012/07/31/hijacked-

walmart-facebook-promotion-holds-a-lesson-in-

local-marketing

Page 20: Mr. Worldwide Marketing:   Lessons Learned from Pitbull to apply to our Business Today!  Presented By Elizabeth Quintanilla

Hijacked Pitbull - Walmart

Facebook Promotion

#pcatx @equintanilla

Page 21: Mr. Worldwide Marketing:   Lessons Learned from Pitbull to apply to our Business Today!  Presented By Elizabeth Quintanilla

Hijacked Pitbull - Walmart

Facebook Promotion

#pcatx @equintanilla

Page 22: Mr. Worldwide Marketing:   Lessons Learned from Pitbull to apply to our Business Today!  Presented By Elizabeth Quintanilla

Treat Your Partners Well ..

#pcatx @equintanilla

AGENDA:

“Endorsement

Deal Matters,”

“Investments,”

and, in capital

letters,

“DISRUPTION!”

Page 23: Mr. Worldwide Marketing:   Lessons Learned from Pitbull to apply to our Business Today!  Presented By Elizabeth Quintanilla

Treat Your Partners Well ..

#pcatx @equintanilla

Page 24: Mr. Worldwide Marketing:   Lessons Learned from Pitbull to apply to our Business Today!  Presented By Elizabeth Quintanilla

Make a Personal Investment

#pcatx @equintanilla

Photo: http://www.eonline.com/news/552260/pitbull-

receives-honorary-degree-takes-best-graduation-

photo-ever-see-the-silly-pic

Page 25: Mr. Worldwide Marketing:   Lessons Learned from Pitbull to apply to our Business Today!  Presented By Elizabeth Quintanilla

Make a Personal Investment

#pcatx @equintanilla

Page 26: Mr. Worldwide Marketing:   Lessons Learned from Pitbull to apply to our Business Today!  Presented By Elizabeth Quintanilla

Kevin

Bacon or

Pitbull?

#pcatx @equintanilla

Page 27: Mr. Worldwide Marketing:   Lessons Learned from Pitbull to apply to our Business Today!  Presented By Elizabeth Quintanilla

Takeaway:

Tip 1: Make an extreme effort to make

certain their name is mentioned.

Tip 2: It takes a village to raise a business

#pcatx @equintanilla

Page 28: Mr. Worldwide Marketing:   Lessons Learned from Pitbull to apply to our Business Today!  Presented By Elizabeth Quintanilla

“It’s a constant fight. Every

day, you get up and fight. I

mean that in a good way —

it’s a way of hustling and

being motivated,” ~Pitbull

Photo:

http://soundisstyle.com/2013/08/

pitbull-avicii-wake-me-up-

remix.html

Page 29: Mr. Worldwide Marketing:   Lessons Learned from Pitbull to apply to our Business Today!  Presented By Elizabeth Quintanilla

Photo: http://noisey.vice.com/blog/last-night-a-

pitbull-concert-saved-my-life

Page 30: Mr. Worldwide Marketing:   Lessons Learned from Pitbull to apply to our Business Today!  Presented By Elizabeth Quintanilla

#pcatx @equintanilla