MR Strategy TANZeroWaste

Reaching Zero Waste through Grassroots Organizing

Taryn HallweaverToxics Action Center

I’m going to talk about a few things:

• Toxics Action Center and our waste work

• Don’t Waste Massachusetts and the Boston Recycling Coalition

• How to set goals and make a plan for Zero Waste in your community: principles of grassroots organizing

Toxics Action Center

Don’t Waste Massachusetts

•Overarching goal: Zero Waste plan for Massachusetts through Solid Waste Master Plan for 2010-2020

•Other issues:

•Organics regulations

•Waste ban enforcement

•Any regulatory changes pertaining to waste

Boston Recycling Coalition

Principles of Organizing for Zero Waste

1. Set Achievable Goals

50% in 3-5 years is a good baseline

Key strategies: • Universal curbside recycling• PAYT• Yard waste collection• Education

2. Choose the right decision-maker

3. Articulate your strategy

4. Secure the support of your community

5. Build your group along the way

6. Escalate your campaign over time

7. Craft a message using the 4 Cs:Concise, Compelling, Consistent,

Controls the Message

PAYT: Pay As You Throw

SMART: Saving Money and Reducing Trash

Same program, different messaging.

8. Evaluate as you go

Questions?

Contact info:Taryn Hallweaver

Toxics Action Center617-747-4358

[email protected]