MARKETING RESEARCH PROJECT Page 1 A MARKETING RESEARCH PROJECT REPORT ON “ANTI RAGGING RULES, JUSTIFIED” Submitted in partial fulfillment of the requirement for Post Graduate Diploma in Retail Management Under the Guidance of Mr. Manoj Kumar (Faculty of Marketing Research) SUBMITTED TO: SUBMITTED BY: Dr. D.K. Garg SUMIT JAISWAL Chairman of Ishan Institute ENR- RMR2017 Greater Noida ISHAN INSTITUTE OF MANAGEMENT & TECHNOLOGY 2, KNOWLEDGE PARK-I GREATER NOIDA
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MARKETING RESEARCH PROJECT Page 1
A MARKETING RESEARCH
PROJECT REPORT
ON
“ANTI RAGGING RULES, JUSTIFIED”
Submitted in partial fulfillment of the requirement for
Post Graduate Diploma in Retail Management
Under the Guidance of
Mr. Manoj Kumar
(Faculty of Marketing Research)
SUBMITTED TO: SUBMITTED BY:
Dr. D.K. Garg SUMIT JAISWAL Chairman of Ishan Institute ENR- RMR2017 Greater Noida
ISHAN INSTITUTE OF MANAGEMENT & TECHNOLOGY
2, KNOWLEDGE PARK-I GREATER NOIDA
MARKETING RESEARCH PROJECT Page 2
Acknowledgement
I express my gratitude towards our respected chairman Dr. D. K. Garg
Sir, our Dean, Mr. M. K. Verma, faculty member Mr. Manoj Kumar.
I take the opportunity to express my gratitude to all of them who in some
or other way help us to accomplish this project. The research study cannot be
completed without my guide Mr. Vipul Pal (Senior), assistance, inspiration
and co-operation of our faculty member.
I have chosen the project title “Anti Ragging Rules, Justified” I have
tried to put my best effort to complete this task on the basis of skill achieved
during studies in the institute.
I have put my maximum effort to gain the accurate data. If any error or
mistake found in collecting data kindly ignore.
Lastly I express my gratitude to my Parent who financed and the
respondents who have contributed their valuable time for the completion of
this project.
ISHAN INSTITUTE OF MANAGEMENT & TECHNOLOGY
2, KNOWLEDGE PARK-I GREATER NOIDA
MARKETING RESEARCH PROJECT Page 3
Declaration
I Vipul Pal ENR No RMR 1027 has been guide of Mr. Sumit Jaiswal
ENR No RMR 2017 Project titled “Anti Ragging Rules, Justified”. I
personally verified more than 40 % of the respondent & I have supervised the
project. In case it is found that it is not a genuine work, and then the institute
can take any disciplinary action against me & the candidate. Along with this
declaration I am enclosing the list of respondents whom I am verified.
(Signature of the guide)
Date
MARKETING RESEARCH PROJECT Page 4
Undertaking
I Sumit Jaiswal s/o Mr. Nandlal Jaiswal am a student of PGDRM
section H of 15th batch ENR No RMR 2017. I did Marketing Research
academic project titled “Anti Ragging Rules, Justified” and the same project
being done by the colleague Name Amit Kumar Pandey ENR No RMR 2008
I undertake that I have met personally to all the respondents and my
guide Name Vipul Pal ENR No RMR 1027 guided me from time to time. My
guide has verified minimum 40% of the respondents through phone or
otherwise it is confirmed that the project is an original work. In case if it is
found that any respondent is fake then my project can be cancelled, my
admission can be cancelled and any disciplinary action can be taken against
me and my guide.
(Signature of the student)
Date
MARKETING RESEARCH PROJECT Page 5
Verified respondents
Sr. No. Name Qualification Contact No. 1. Aashutosh Kumar PGDM
9015711125
2. Ajetak Singh PGDM
9015388179
3. Anand Kumar Chauhan
B.tech
9718636206
4. Anil Kumar Gupta
B.tech
9891047472
5. Anoop Banswar
B.tech
9911303207
6. Ashish Singh
B-Pharma
9911131753
7. Atyendra Kumar
B.tech
9540613435
8. Basant Kumar Patel
B.tech
9015065211
9. Deepak Shankhthar
B.com
9911661021
10. Deepchandra Soni
B.tech
9650534939
11. Hasan Sharik
BBA
9654094363
12. Javed Akhtar
PGDM
9310224171
13. Kalpana Gupta
B.tech
9582313528
14. Kumar Gaurav
PGDM
9717856958
15. Manoranjan Seth
PGDM
9555770127
16. Md. Tauseef Khan
MCA
9654632856
17. Mohd. Kamil
MCA
9911652882
18. Niraj Upadhyay
Graduation
9555817914
19. Nitin Garg
PGDM
9718479510
20. Pankaj Srivastava
B.tech
9899460797
MARKETING RESEARCH PROJECT Page 6
Preface
Marketing research can essentially be broken down into two distinct words-
Marketing and Research. Marketing is essentially a sum total of two entities, the
target market and the marketing mix. Research is an activity of solving problem. The
marketing research process is a set of operations which aids the researcher in the
systematic gathering and analysis of data to help solve decision making problem. The
process provides the researcher with an orderly means to investigate problems.
Marketing research specifies the information required to address these, design
the method for collecting information manages and implement the data collection
process analysis the result and communicate the finding and their implication. We
tried our level best to conduct a research to gain through knowledge about the
market our topic was “Anti Ragging Rules, Justified”. We have put our best effort
into this research to gain the accurate data. if any error or mistake found in collecting
data kindly ignore.
I particularly owe my gratitude to Dr. D. K. Garg (Chairman of Ishan
Institute of Management & Technology), and Mr. M. K. Verma (Dean of Ishan
Institute of Management & Technology).
I also take this opportunity to express my sincere gratitude to our guide Mr.
Vipul Pal (Senior)
Sumit Jaiswal ENR- RMR 2017
MARKETING RESEARCH PROJECT Page 7
Table of Content
Sr. No. Contents Page No.
Chapter 1.
Introduction to topic
Review of literature
10
11
Chapter 2.
Research objective
12
Chapter 3.
Research methodology
Research design
Data collection
Sampling
13
13
14
15
Chapter 4.
Analysis and Interpretation
Chi-square Test
16-30
31-34
Chapter 5.
Finding
Suggestion
Conclusion
Limitation
Bibliography
Personal experience
Annexure
35
35
36
36
37
38
39
MARKETING RESEARCH PROJECT Page 8
List of Table
Sr. No.
Particulars Page No.
1
Table 4.1 16
2
Table 4.2 17
3
Table 4.3 18
4
Table 4.4 19
5
Table 4.5 20
6
Table 4.6 21
7
Table 4.7 22
8
Table 4.8 23
9
Table 4.9 24
10
Table 4.10 25
11
Table 4.11 26
12
Table 4.12 27
13
Table 4.13 28
14
Table 4.14 29
15
Table 4.15 30
MARKETING RESEARCH PROJECT Page 9
List of Pie Chart
Sr. No.
Particulars Page No.
1
Pie Chart 4.1 16
2
Pie Chart 4.1 17
3
Pie Chart 4.1 18
4
Pie Chart 4.1 19
5
Pie Chart 4.1 20
6
Pie Chart 4.1 21
7
Pie Chart 4.1 22
8
Pie Chart 4.1 23
9
Pie Chart 4.1 24
10
Pie Chart 4.1 25
11
Pie Chart 4.1 26
12
Pie Chart 4.1 27
13
Pie Chart 4.1 28
14
Pie Chart 4.1 29
15
Pie Chart 4.1 30
MARKETING RESEARCH PROJECT Page 10
Chapter 1
Introduction of topic:
India is badly effected of ragging, a form of abuse on newcomers to
educational institutions. The increasing privatization of higher education has leaded
the academic institutions in India to experience an increasing number of ragging-
related incidents.
In many colleges, like IIT Bombay and IIT Hyderabad ragging has been
strictly banned. However, this ban has not been very effective, as seen by the number
of ragging cases still reported by the media. Ragging involves gross violations of
basic human rights.
Several Indian states have made legislatures banning ragging, and the
Supreme Court of India has taken a strong stand to curb ragging. Ragging has been
declared a criminal offence. According to the observations by the Dr. Raghavan
Committee, which has been constructed by the Union Human Resource
Development ministry on the orders of the Supreme Court of India, the medical
colleges are the worst affected in India.
Strict legislation against ragging could finally come into force. The University
Grant Commission (UGC) has issued new guidelines against ragging in colleges
across the country.
Under these guidelines, students caught ragging will have to pay a penalty of
up to two and a half lakh rupees and will be suspended immediately. They could
even be expelled.
MARKETING RESEARCH PROJECT Page 11
Review of literature:
The scum of ragging has not left our literature untouched too. Who can forget
the initial description of ragging - a bottle of cold drink and three nude freshers - in
the book Five Point Someone by Chetan Bhagat, A search on the internet or in any
encyclopedia will reveal limitless other ways that the "raggers" use to satisfy their
hungry ego. But if this aggression has become so big that we have started getting the
shocking news that a precious human life has been lost due to the menace of ragging,
it means that the things are crossing the limits, the water has risen above the nose
and we have to act now and control the situation at this moment. The death of a
medical student, Aman Kachroo, at medical college, Kangra, Himachal Pradesh,
stirred the conscience of the entire nation. It still sends chills in one′s spine whenever
the topic of ragging comes up. Now, at present, as a person from the field of public
health, I think of ragging not only as a personal issue, an issue related to a particular
person, but as a social problem with the questions and answers both lying with the
society.
A report in 2008 by the Indian anti-ragging group Coalition to Uproot
Ragging from Education (CURE) analyzed 64 ragging complaints and found that
over 60% of these were related to physical ragging, and 20% were sexual in nature.
These facts and figures are nothing but the reflection of a large picture wherein the
downtrodden people are always oppressed by the mighty ones, and academic
institutions are not an exception to this rule.
MARKETING RESEARCH PROJECT Page 12
Chapter 2
Research objective:
The research study tends to follow and achieve specific objectives.
The objectives of this particular study are:-
To know the knowledge of anti ragging rules in students
Main cause of ragging in institutes
College that is most prominent by ragging
To know the awareness of anti ragging rules in students and parents
Role of government and administration to prevent ragging
Outcome of ragging
To know the necessity of anti ragging rule in colleges
Role of college authority to prevent ragging in colleges
MARKETING RESEARCH PROJECT Page 13
Chapter 3
Research methodology:
Marketing Research:
Marketing is the function which links the consumer, customer and public to the
marketer through information used to identify and define marketing opportunities
and problems generate, refine evaluate marketing actions, monitor marketing
performances, and improve understanding of marketing as process.
Research Design:
Research design is a frame work or a blue print for conducting the marketing
research project. It specifies details that are necessary for obtaining the information
needed to structure and/or solve marketing research problem. It is helpful to classify
marketing research project‟s on the basis of fundamental objectives of the research,
consideration of the different types, their applicability, their strength and weakness
that will help the researcher to select the best suited specific problem.
There are two types of research design:
Exploratory research design
Conclusive research design
Exploratory research design: It is an informal way of research. It provides
insights information and understanding of the research. Exploratory research could
be used for any of the following purpose i.e. Formulate the problem, define the
problem in more precise way, to develop hypothesis, establish priorities for further
research.
In exploratory research we generally used case analysis, secondary data and
qualitative research techniques.
MARKETING RESEARCH PROJECT Page 14
Conclusive research design: It is a formal way of research. It is a well define
research design because it is used as input in decision making. In conclusive research
design mostly used methods are observation technique, experimentation, survey
technique. Conclusive Research provides information that helps the executives make
a rational decision.
Conclusive research design can be further classified in experimental research
design/causal research design and descriptive research design.
Data collection:
There are two methods of collecting data:
Primary data
Secondary data
Primary data: Primary data originated by researcher for specific purpose.
The collection of primary data involves all the six steps of the marketing research
process. Obtaining primary data can be expensive and time consuming. Survey,
observation and questionnaire are the methods of collecting primary data.
Secondary data: Secondary data are the data that have already collected for
purpose other than the problem at hand. These data can be collected quickly and
inexpensively. Secondary data are generally used for exploratory research design so
that the research objective can defined easily.
MARKETING RESEARCH PROJECT Page 15
Sampling:
The sampling design process is as follows:
1. The collection of elements or objects that possess the information sought by
the researcher and about which inferences are to be made.
2. A representation of the elements of the population. It consists of a list or set of
directions for identifying the target population.
3. Selecting a sampling technique involves several decisions of a broader nature.
4. It refers to the number of elements to be included in the study.
5. In this process requires a detailed specification of how the sampling design
decisions with respect to the population, sampling frame, sampling unit,
sampling technique and sample size are to be implemented.
1. Define the target population
2. Determine the sampling frame
3. Select a sampling technique
4. Determine the sample size
5. Execute the sampling process
MARKETING RESEARCH PROJECT Page 16
Chapter 4
Questions and their presentation with Pie Chart:
Q1. According to you, is there urgent need of anti-ragging rules?
a) Yes (68%) b) No (28%) c) Cant’s say (4%)
Table 4.1
Option Percentage Frequency
Yes 68% 34
No 28% 14
Can’t say 04% 02
Interpretation: India is badly effected of ragging, a form of abuse on newcomers
to educational institutions. The increasing privatization of higher education has leaded the
academic institutions in India to experience an increasing number of ragging-related
incidents. Though ragging has ruined the lives of many, resistance against it has grown
up only recently. Several Indian states have made legislatures banning ragging, and the
Supreme Court of India has taken a strong stand to curb ragging. Ragging has been
declared a criminal offence and to reduce this kind of offence there is a requirement of
strict rules to prevent it. As most of respondent has realized it and give their result that
yes there is an urgent need of anti ragging rules. There are many suicide cases of ragging
has found in across India if we will not stop it now then our future become worst because
students are the future of the country and it become a responsibility of every parents that
they should give right instruction to their children.