Mr. Mahesh Bhalla, General Manager, Consumer Business, Dell India

DELL CONFIDENTIAL 1

GREEN ITBANGALORE SUMMIT 2009

FOR INTERNAL AND EXTERNAL USE

Mahesh BhallaDirector

DELL : A GREEN TECHNOLOGY COMPANY

DELL CONFIDENTIAL 2

www.dell.com/earth

TOC

UNEARTH YOUR GREEN OPPORTUNITY WITH DELL

DELL CONFIDENTIAL 3

SERVICES

CARBON OFFSETS:

PLANT A TREE /

FOREST FOR ME

SMART

PACKAGING

OPTIONS

ASSE

TRE

COVE

RY /

RECY

CLIN

G

SERV

ICES

INFR

ASTRU

CTU

RE

SOLU

TION

SDATA

CEN

TER

HARD

WAR

E &

SOFT

WAR

EEND USER

COM

PUTING

REGULATORY

& INDUSTRY

LEADERSHIP

REDUCE RECYCLERENEW

DELL’S COMMITMENT : > MINIMIZE DIRECT IMPACT /

CARBON NEUTRALITY

> EMPOWER OUR CUSTOMERS TO TAKE ACTION

> ENABLE A LOW CARBON ECONOMY

DELL : LIFECYCLE APPROACH TO GREEN

DELL CONFIDENTIAL

4

STAGE 1: PRODUCT CONCEPT &

DESIGN

STAGE 2: MANUFACTURING

& OPERATIONS

STAGE 3: CUSTOMER

EXPERIENCE

STAGE 4: ASSET RECOVERY & RECYCLING

• Design out restricted materials

• Design for product energy efficiency, upgradeability and recyclability

• Incorporate Eco-label standards, engage in global standards

• Minimize factory energy use, air emissions, water use and solid wastes

• Utilize recycled paper and other materials

• Purchase renewable energy, Offset as needed

• Reduce transportation energy use

• Minimize packaging, Use recycled paper and packaging materials

• Provide customer carbon offset option for their IT equipment

• Provide product recovery programs globally

• Collect and recycle products worldwide

• Ensure integrity of recycling partners

CUSTOMERS ARE EXPERIENCING ENERGY RELATED ISSUES

DELL CONFIDENTIAL 5

ENERGY COSTS RISING

DRAMATICALLY

PERFORMANCE DEMANDS INCREASING

UNNECESSARY ENERGY USE / EXPENSE

POWER LIMITATIONS

COOLING MAXING OUT

HOTSPOTS

SPACE AT A PREMIUM

REGULATORY / LEGISLATIVE PRESSURES

STEPS TO REDUCING GHG

1. REDUCE DIRECT EMISSIONS

2. MOVE TO RENEWABLE ENERGY SOURCES

3. OFFSET REMAINING EMISSIONS

6

DELL CONFIDENTIAL 7

DELL PROVIDES OFFSETS FOR IT RELATED CARBON EMISSIONS

100 percent of contributions go toward tree-planting efforts

Dell partners with The Conservation Fund and Carbonfund.org to plant trees in sustainably managed reforestation projects

PLANT A FOREST FOR ME Globally available Send inquiry to [email protected]

PLANT A TREE FOR ME : Global roll-out in progress Consumers: US, Canada, EMEA Commercial customers: US ……Continuing to add other regions

Together we will make a world of difference.

ASSET RECOVERY SERVICES : PROPER DISPOSITION FOR RETIRED IT EQUIPMENT

8

•Audit•Pack•Planning

•Data destruction• Sort and Refurbishment•Asset tag removal•Detailed Reporting

3 DISPOSITIONOPTIONS

PICKUP, SORTING, & DATA DESTRUCTION2ASSET REMOVAL

& LOGISTICS1

• Stringent controls over environmental liability and data security• Detailed partner process audits, including downstream channels• Maximized residual value

• Flexible disposition options: remarketing, donation, recycling, destruction

Resale

Recycling

Donation

Lease Return

Employee Purchase

PROMOTING RESPONSIBLE GREEN I.T. THROUGH POLICIESKey elements to successful e-waste management frame :

“SHARED responsibilities”

: ManufacturersManufacturers - Individual Producer Responsibility - Convenient to Consumers - Managing End-Of-Life products - Managing Recyclers /Environmental partners

: Government - Education & driving awareness of collection sites. - Information disesemination - Transparency- Reporting

: Consumers / customers - Accountability & Responsibility to clean Data before send to

recyclers. - To be Educated and encourage info sharing on recycling. - To learn about the collection sites and send to responsible

recyclers.

DELL GREEN INFORMATION RESOURCES

INDUSTRY ORGANIZATIONS: www.climatesaverscomputing.org www.greengrid.org www.epeat.net www.energystar.gov

DELL WEBSITES: www.dell.com/hiddendata center www.dell.com/earth www.dell.com/energy www.dell.com/plantatree www.dell.com/plantaforest www.dell.com/sustainabilityreport www.regeneration.org

DELL WHITEPAPERS / CASE STUDIES: http://www.dell.com/downloads/global/services/liebert_

white_paper.pdf http://www.dell.com/downloads/global/products/pedge/

en/enrg_smrt_perf_brief.pdf http://www.dell.com/content/topics/global.aspx/casest

udies/en/us/us/fy2008_q3_id688?c=us&cs=555&l=en&s=biz

OTHER: Energy Smart product brochure:

http://www.dell.com/downloads/global/products/pedge/en/family_brochure_energy_eff.pdf

Energy Smart performance brief: http://www.dell.com/downloads/global/products/pedge/en/enrg_smrt_perf_brief.pdf

Dell M-Series Blade performance brief: http://www.dell.com/downloads/global/products/pedge/en/pe_blad

es_specjbb2005.pdf Data Center Challenges:

http://www.dell.com/downloads/global/products/pedge/en/enrg_smrt_data_cntr.pdf

Dell / EPEAT information: http://www.dell.com/content/topics/global.aspx/corp/environment/en/epeat?c=us&l=en&s=gen

Dell / Energy Star 4.0 brochure: http://www.dell.com/downloads/global/products/optix/en/Dell_EnergyStar_4-0_Primer.pdf

CPA report: http://www.cleanproduction.org/library/CPA-HealthyBusiness-1.pdf AMR Research: http://www.amrresearch.com/Content/View.asp?pmillid=21021 Roberts Research: http://www.roberts.cmc.edu/psi/PDF/computeroffice2007.pdf

DELL CONFIDENTIAL 10

DELL CONFIDENTIAL 11

Thank You !!

FOR INTERNAL AND EXTERNAL USE