Mps Ecpa Presentaion

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Technical Foundations for Business Success

THE COMING

DIGITAL

ERA

OF

PUBLISHING

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Disruptive Technology 1439

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• Product/Effect

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The Ghost of Technology Past

Q: Where have we heard these comments?• “The print is too small to read.”• “I like having the feel of a book to hold when I read it.”• “It won’t be easy to read at the beach.”• “Its not a REAL book.”• “It won’t last.”• “The format is too tiny to hold comfortably.”• “Who would want to read ‘War and Peace’ on it.”• “Serious authors will never embrace it.”

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Ghosts of Technology Past

A: The Paperback Book when it was first released.

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Reference: “A History of Paperback Books”

http://paperbarn.www1.50megs.com/Paperbacks/index.htm

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• New Disruptive Technology

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• New Product/Effect

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• THE PROJECT GUTENBERG BIBLE, King James, Book 10: 2 Samuel • 10:001:001 Now it came to pass after the death of Saul, when David was

returned from the slaughter of the Amalekites, and David had abode two days in Ziklag;

• 10:001:002 It came even to pass on the third day, that, behold, a mancame out of the camp from Saul with his clothes rent, and earth upon his head: and so it was, when he came to David, that he fell to the earth, and did obeisance.

• 10:001:003 And David said unto him, From whence comest thou? And he said unto him, Out of the camp of Israel am I escaped.

• 10:001:004 And David said unto him, How went the matter? I pray thee,tell me. And he answered, That the people are fled from the battle, and many of the people also are fallen and dead; and Saul and Jonathan his son are dead also.

• 10:001:005 And David said unto the young man that told him, How knowest

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Regular vs. Mobile Internet

Proprietary vs. Generic Solutions• Proprietary: Sony e-Book, Kindle Reader,

Rocket Book– Idea is that you will get a more book like reading

experience

• Generic: Works on any device that is web enabled– Idea is that you will be able to access print content on

any kind of web enabled device.

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• New Formats– VST– dNaml– Adobe Reader– Microsoft Reader– Palm Reader– Kindle– Sony e-Reader

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PDFOr

XML

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•How do you get there from here?

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•XML Workflows.

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The Coming Era of Mobile Content

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Images of Mobile Past

• Vision

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Images of Mobile Present

• Product

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Images of Mobile Future

• Future

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•The Original Small Screen

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The Mobile Internet vs. Regular Internet

•WAP!!!

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Sample of Comic Book we created for distribution via cell phone

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•WHERE’S THE MONEY???

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Current Work on Mobile at ICC Macmillan

•SO IS THERE A MARKET?

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The Cell Phone Space

3.3 BILLION > 5 BILLION vs. 800 Million > 1 BILLION

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Distribution Solution

RULE 1: DON’T FOCUS ON THE US ONLY.

MARKETS ARE EVERYWHERE.

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•Question: What is the World’s Largest English Reading Market (No its not the US).

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•Question: What is the World’s 2nd Largest English Reading Market (No its not the US).

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The Future of Mobile

•Mobile IS the Internet in many developing countries.NY Times Article 4/13/08 “Can the

Cellphone End Global Poverty”

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Making Mobile Work

•5 out of current top 10 Fiction bestsellers in Japan started on Mobile.

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Distribution Solution

RULE 2: AVOID EXCLUSIVITY

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Making Mobile Work

•Are you On Deck or Off Deck?

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Making Mobile Work

Aggregate your distributors as well as your content.

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Making Mobile Work

OPPORTUNITY 2:

Go Global with Mobile

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MPS Mobile: Our Unique Selling Proposition

• 75+ Mobile Phone Companies

• 150+ Countries

• Equals a potential market of 2.5 Billion people.

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• We Consolidate Billing

• Provide Comprehensive Reporting

• Can Work in All Media (Print, Music, Video)

• Can Work in Multiple Languages

• Support Color (Kindle and e-Reader do not)

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•MAKE THE GLOBAL LOCAL

•MAKE THE LOCAL GLOBAL

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The Cell Phone Space

3 Key Facts About Mobile

• Normal use: 7–10 minute involvement period forcing publishers into new ways of thinking about content

• Cell phone content is nearly impossible to pirate, copy or share.

• Mobile also opens up new opportunities for content facilitation.

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Making Mobile Work

•Slice, dice, disaggregate, reaggregate

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Some Quick Statistics

•RULE 3: TARGET EVERYONE

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• 82% of all US/Western European consumers now have access to the Mobile Internet on their Mobile devices.

• 32% use the Mobile Internet• 18% more expect to use it more this year• 41% of those without the Internet on their Mobile

device expect to have it on their next device• 10% have made purchases based on web Ads• 13% who saw a web ad asked for more

information on a product.

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• 20% of Mobile users have paid for content on their phones

• Highest Category is Tech News (24%) followed by Travel/Lifestyle (21%) and Reference (20%)

• Smart Phone purchases grew by 192% worldwide last year.

• While the iPhone was a substantial component of the, the Blackberry 8830 and Nokia e90 series also saw substantial growth.

• Nokia, Blackberry and Apple are 1,2,3 in Smart Phones

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Making Mobile Work

OPPORTUNITY 4:

•Develop Your FMO

(For Mobile Only) Content

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Making Mobile Work

•RULE 4: EXPECT CHANGE

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The Mobile Future

•The iPhone has dramatically increased consumer awareness of mobile capabilities.

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The Mobile Future

•Consumers have shown their clear preference for “do-it-all” devices rather than stand alones.

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Making Mobile Work

• Other devices will also be launching this Fall:

–Bigger Screen size

–Larger Keyboards (and Laser Keyboards)

–Screen Projectors

–Thinner, sexier, cheaper versions of iPhones.

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The Mobile Future

• Opening up the Airwaves

–700 MHZ Spectrum

–Recent Verizon Decision

–Google’s Android Software.

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The Future of Content

• When asked at a recent conference where he saw Google’s biggest future growth prospects, Sergey Brin co-founder answered:

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The Future of Content

• “Mobile, Mobile, Mobile.”

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The Mobile Future

•Rule 5: Think outside the book um, box.

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The Mobile Future

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The Mobile Future

NEW MEANS OF MONETIZING

YOUR CONTENT

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The Mobile Future

•Pay per view•Subscriptions•RSS/SMS Feeds•Bundled Media•Time Critical SMS

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MPS Mobile: Key Opportunities

• Legacy Content Delivery

• Disaggregated Content (Tracks, Articles, Chapters, Segments)

• Sermon Delivery

• Sunday School Curricula

• Multimedia

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Turn Your Cell Phones ON

• To check out MPS Mobile on your cell phone now do the following:– IN BROWSER: go to

globalreader.wap.com or wap.global-reader.com

– Text 22646 with GlobalReader as the message and a link will be sent to your phone.• Outside USA text to +447786203222

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•To get your Global Bible text MacMobile to 22646

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1466 NW Naito Parkway, Suite 200, Portland, Oregon 97209Phone 503-221-9911, Fax 503-221-0956 contact: Bob Kasher

[email protected]

Portland, New Delhi, Bangalore, and Chennai

Mps Ecpa Presentaion

Business

future of mobile mobile

technical foundations

mps mobile

mobile devices

mobile internet proprietary

mobile work slice

mobile work opportunity

business success question