1 1 Mozilla Metrics Report Q1 2010 Mozilla Metrics Report Q1 2010 Mozilla is the public benefit organization behind the Firefox web browser. More than 350 million people around the world use Firefox, and Mozilla collects a very limited amount of information related to Firefox adoption and usage. We have created this quarterly report as way to provide a high-level view of key metrics on an ongoing basis and to share some interesting insights. Please find us online at blog.mozilla.com/metrics.
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Transcript
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Mozilla Metrics ReportQ1 2010
Mozilla Metrics ReportQ1 2010
Mozilla is the public benefit organization behind the Firefox web browser. More than 350 million people
around the world use Firefox, and Mozilla collects a very limited amount of information related to Firefox
adoption and usage. We have created this quarterly report as way to provide a high-level view of key
metrics on an ongoing basis and to share some interesting insights.
Please find us online at blog.mozilla.com/metrics.
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Mozilla Metrics ReportQ1 2010
Mozilla Metrics ReportQ1 2010
Summary and Highlights
• Firefox’s worldwide market share hovering near 30%
• Firefox adoption is growing most dramatically in Russia
• People start their work day earliest in Hawaii and Wyoming; latest start to the day is in New York
• People in South American like applying Personas (themes) to their browser; people in Antarctica love add-ons
Contents
I. Firefox Worldwide Market Share
II. Recent Growth in Firefox Adoption
III. Usage Pattern – Where in the U.S. do people get the earliest start on their work day?
IV. Usage Pattern – Where in the world do people show the strongest propensity to personalize their browser?
V. Study – How do people interact with tabs in a web browser?
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Mozilla Metrics ReportQ1 2010
Mozilla Metrics ReportQ1 2010
Firefox Worldwide Market Share
North America 26%(100 million users)
South America 31.4%(31.7 million users)
Europe 39.2%(152.7 million users)
Africa 29.7%(5.6 million users)
Asia 26.6%(68.7 million users)
Oceania 28.7%(6.7 million users)
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Mozilla Metrics ReportQ1 2010
Mozilla Metrics ReportQ1 2010
Firefox Worldwide Market Share
• Methodology: the numbers on the map were arrived at by combining market share numbers from four
reliable sources – StatCounter, Quantcast, Net Applications, and Gemius. For each continent, we simply
calculated an average of the reported numbers. For example, for Europe, we took the average of 39.1%
(StatCounter), 36.2% (Quantcast), 35.04% (Net Applications), and 46.48% (Gemius), which translates to
39.2%. The number of Firefox users noted in parentheses for each continent is an estimate based on our
own metrics.
• Firefox market share continues to be strongest in Europe.
• One continent not highlighted? Antarctica. Only one source (StatCounter) provides numbers for Antarctica