6/26/22 1 Page 1 (Concept Ideas) x Some work is worth bringing home Some sessions never end Endorsed by El Brujo. Enjoyed in NorCal. After a long day of drop kicks and dragon whips, nothing satisfies a maverick like a Mavericks Live to Play. Living La Vida Mavericks
a result of an initial brainstorm session around some concepts for a new beer promotion
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11/18/12 1
Page 1 (Concept Ideas)
x
Some work is worth bringing home
Some sessions never end
Endorsed by El Brujo. Enjoyed in NorCal.
After a long day of drop kicks and dragon whips, nothing satisfies a maverick like a Mavericks
Live to Play.
Living La Vida Mavericks
11/18/12 2
Page 1 (Concept Ideas)
x
Friends: ✔Beautiful hike: ✔Beer Nap: ✔
Mavericks: The only thing more satisfying than a nap.
11/18/12 3
Page 1 (Concept Ideas)
x
Playas gonna play.
If it’s worth doing, it’s worth doing in a Speedo.
All sports have the potential to be extreme.
Mavericks: The Sports Drink for Playas Everywhere
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Page 1 (Concept Ideas)
x
Only the Strong Need Apply
Beer for Social Climbers Everywhere
If you can’t go to the mountains…
Practical Interior Decoration
Live to Play
Home Sweet Home
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Page 1 (Concept Ideas)
x
Beer to get dirty with
If you’re not muddy by the end of the day it wasn’t a good day.
Friends don’t let friends stay clean.
Play. It’s a dirty job, but someone’s got to do it.
11/18/12 6
Page 1 (Concept Ideas)
xPlay Dirty. Drink Deep.
It’s not about gear. It’s all about heart.
Mavericks: Where Old School and New School Get Reacquainted
Fashion Backward
11/18/12 7
Page 1 (Concept Ideas)
x
Beer to get dirty with
If you’re not muddy by the end of the day it wasn’t a good day.
Friends don’t let friends stay clean.
Play. It’s a dirty job, but someone’s got to do it.