Moving Upstream To Advance Understanding of and Ways To Address The Commercial Determinants Of Health Organiser: Prof Anna Gilmore, University of Bath Chair: Prof Mark Petticrew, LSHTM World Congress on Public Health, Wednesday 14th October 2020
Moving Upstream To Advance Understanding of and Ways To Address
The Commercial Determinants Of Health
Organiser: Prof Anna Gilmore, University of Bath
Chair: Prof Mark Petticrew, LSHTM
World Congress on Public Health, Wednesday 14th October 2020
Prof David Miller
University of Bristol
16 October 2020
Understanding how corporations both drive & use
neoliberalism to block progress in public health
The Great Transformation
Embedded/disembedded describes the
‘degree of separation of the economy from other social
institutions’.
Modern capitalist economies (in the 1940s) were said to be
‘disembedded’ and thus to be interpretable in terms of
market rationality. ‘Premodern economies are embedded
in other institutional structures and are subject to other
logics of reciprocity or redistribution.’
Craig Calhoun (Ed) Dictionary of the Social Sciences, Oxford UniversityPress, 2002,
p. 141.
The Great Transformation
Thus, as Polanyi puts it, the rise of the market
'means no less than the running of society as an adjunct to
the market. Instead of economy being embedded in social
relations, social relations are embedded in the economic
system. ... This is the meaning of the familiar assertion that
a market economy can function only in a market society'
(1944:57).
The fightback against embedding
•1938/1947: Walter Lippmann Colloque/founding of the Mont PelerinSociety
•Created to discuss the state and the possible fate of liberalism (in its classical sense) in thinking and practice
5
The case for capitalism
•Friedrich von Hayek, declared 'We must make the building of a free society once more an intellectual adventure, a deed of courage'.
•The strategy was not to convince the public,but to convince the intellectuals of society who were perceived as won over by 'socialism'.
•'Once the more active part of the intellectuals have been converted to a set of beliefs, the process by which these become generally accepted is almost automatic and irresistible’
6
The neoliberal ‘thought collective’
“Neoliberalism must be approached primarily as a historical ‘thought collective’ of increasingly global proportions” (Plehweand Mirowski 2009: 4)
“ community of persons mutually exchanging ideas or maintaining intellectual interaction” (Fleck 1979: 39, cited in Mirowski and Plehewe)
A well integrated social network: an “epistemic community”
Frequent participants at MPS meetings (1947-86); US (black) EU (hollow), other (grey)
“The combination of sometimes even rather close personal ties among people of diverse professional backgrounds provided for a fertile mix of sympathy, respect, and competency prevailing among MPS members”
We can examine the conceptual notion of
disembedding at the level of social relations, but
also at the level of individuals and groups within it.
Thus we can think of the disembedding of
economic and political elites from the organised
compromise of social democracy and re-
embedding in the institutions of market
governance.
As we will see this - I argue - is very much what
we see in each of the areas we will examine.
Disembedding of elites
The Shadow Elite
This has been described well by Janine Wedel as the creation of a ‘shadow elite’ who are distant from the formal mechanisms of political accountability in liberal democracy.
10
Insulating private power
• The notion of disembedding implies that ‘shadow elites’ remove or insulate themselves from previously existing forms of democratic accountablilty.
• We should remember that these previously existing forms were, at the time, regarded somewhat critically by radical social theorists.
Neoliberalism and democracy
• Decline in political participation
• Convergence of parties towards the market
• Increased role of corporations, think tanks and lobbyists in policy and regulation
• In a phrase: disembedding of the ‘power elite’
Corporate political agency and democracy• Enhanced role for corporate political agency
under neoliberalism
• Neoliberalism: a political project of corporate agency
• Neoliberalism: the move to ‘post-democracy’ (Colin Crouch) or ‘market-driven politics’ (Colin Leys)
• Consistent with the ‘disembedding’ of elites
1. Lobbying
2. Think tanks
3. Policy planning groups
14
Three arenas of disembedding
1. Lobbying
• Disembedding decision making
• Rise of lobbying industry: private intermediary -disembedding the policy process.
• Increase in the revolving door.
• Structural conflicts of interest for policy related actors including ministers, civil servants, elected representatives, policy intermediaries, scientists and other experts
• ‘Institutional corruption’
Lobbying
2. Think tanks
The “Russian Doll” model
1 private members-only debating society
2. Capitalists
3. Faculty members: e.g. Chicago, LSE, St Andrews
4. Foundations for promotion of neoliberal doctrines, e.g. the Volker Fund, the Relm Foundation
5. General-purpose think tanks, e.g. Institute of Economic Affairs, American Enterprise Institute
6 ‘Astroturf’ organisations, e.g. religious, single issue groups
Think tanks - Power and influence
• Think tanks do have concrete influences on policy.
• Channels of communicative agency for corporations or ‘State-private networks’.
• Directly funded by the corporate sector (some exceptions)
• Vehicles for displacing embedded institutions of knowledge production such as higher education and science.
• Provide infrastructure for disembedding by replacing embedded elites.
3. Policy planning organisations
The Bilderberg group
The World Economic Forum is an independent international
organization committed to improving the state of the world by
engaging business, political, academic and other leaders of
society to shape global, regional and industry agendas.
World Economic Forum
Politicians attend the WEF
World Economic Forum
Powerful world leaders invited to the home
of corporate policy planning and decision
making.
Is Davos the disembedded global
business parliament?
Transnational policy planning groups
The ‘hard core’ of the global elite?
What stands out… is a two orders-of-magnitude gap between the integration of policy boards
with each other and the integration of the most cohesive regional segment of corporate
boards (Europe). In 2006, the 11 policy boards shared on average nearly 3.5 members; in the
same year, European corporate boards shared a mean of 0.0362 members. In this sense, the
policy-board network provides a hard core of politically active and socially cohesive cadre to
the global corporate elite. This hard core is primarily active within European corporate
capitalism. (emphasis in original)
Source: Carroll, Bill and Sapinski, JP 2010. The Global Corporate Elite and the Transnational Policy-Planning Network,
1996–2006: A Structural Analysis. International Sociology 25(4): 501-538
‘Addictive industries’
• Fast Food: Global market value
2013 $477.1 billion, projected to
increase to $617.6 billion by 2019 ;
• Soft Drinks: Global market value in
2014 $511.6 billion, an increase of
16.2% since 2009;
• Alcohol: Projected global value by
2020 $1,451.6 billion;
• Tobacco: Estimated global
production valued between $6 & $7
Billion in 2012;
• Gambling: $125 billion in 2013, and
growing rapidly.
Multiple corporate voices
• Science Capture: funding, management, fake institutes.
• Civil Society capture: Astroturf, patient groups, think tanks.
• Media Capture: ‘Journo-lobbying’.
• Policy Capture: populating the information environment and making that count in action.
Multiple corporate voices
17 memberships
NestleNestle
Lobby group/think tank Trade Assocations
Advertising Education Forum European Brands Association
Centre for European Policy Studies Association of chocolate, biscuit and confectionery industries of the European Union
European Policy Centre European Cereal Breakfast Association
European Roundtable of Industrialists Committee of Industrial Users of Sugar
European Food Information Council Culinaria Europe
Responsible Advertising and Children European Coffee federation
SAI Platform – Sustainable Agriculture Initiative European Dairy Association
International Life Science Institute European Federation of Bottled Water
European Association of Dairy Trade
Lobby firm European Ice Cream Association
Weber Shandwick European Organization for Packaging and the Environment
Policy fora Medical Nutrition International
High Level Forum for a Better Functioning Food Supply Chain Specialised Nutrition Europe
EU Platform for Action on Diet, Physical Activity and Health European Pet Food Industry
European Alliance for Apprenticeships FoodDrinkEurope
Advisory Group on Food Waste Union of European Beverages Associations
European Food Sustainable Consumption and Production Round Table World Federation of Advertisers
Coca Cola
Coca cola
Lobby groups/think tanks Trade associations
CSR Europe - The European business network for CSR European Fruit Juice Association
Transatlantic Policy Network European Brands Association
Advertising Education Forum Beverage Industry Environmental Roundtable
Friends of Europe Better Sugarcane Initiative
EU Pledge Committee of Industrial Users of Sugar
European Food & Drink Council European Food Law Association
International Life Science Institute European Bioplastics
Lobby firms European Organization for Packaging and the Environment
Interel European Affairs (since 11/2013) European Technical Caramel Association
EPPA SA European Water Partnership
EU Issue Tracker / Shungham Information FoodDrinkEurope
Dods International Sweeteners Association
PET user alliance
Peak business associations Regfrigerants, Naturally!
American Chamber of Commerce to the EU SAI - Sustainable Agriculture Initiative
British Chamber of Commerce in Belgium Sustainability Consortium
Policy fora Union of European Beverages Associations
EU Platform on Physical Activity, Diet and Health World Federation of Advertisers
Think tanks and policy planning
• EPC – covert lobbyist for Big tobacco (and food and alcohol)
• Kangaroo Group – key avenue for Tobacco access to policy makers
• ICAP – collective think tank for big alcohol
• ECPA and FoE – foster collective interests of big business including addiction related business
• More transparency needed
The case of EU pledgeEU Pledge is not registered
Three companies register EU Pledge membership
More then 20 food companies are members
Disembedded power elites
• Lobbying, think tanks and elite policy planning groups all show unmistakable signs of processes of disembedding.
• The market is replacing politics as a key site of power. The political system is now increasingly a part of the market.
• Citizens are increasingly excluded from meaningful involvement.
• Processes of re-embedding will be required if social interests are to be re-asserted.
Conclusions
• Corporate actors are organised to manage threats to market activity
• Corporate capture is a key aim
• Multiple corporate voices used to capture media, social responsibility, civil society, science and in the end … policy
• Advertising and marketing a key battle ground
Sharon Friel
Menzies Centre for Health Governance
School of Regulation and Global Governance
Australian National University
Manufacturing epidemics: industry influence on trade and governance and how to
address it
More than just changes to tariff schedules:
1.Removal of obstacles to foreign investment
2.Enable more cross-border supply chains
3.Targeting behind-the-border issues, i.e. domestic policy and regulations
4.Empower market players and increase their influence over government policy making
21stC trade and investment
Friel et al. Globalization and Health 2013, 9:46. DI: 10.1186/10.1186/1744-8603-9-46
Sales of Foreign Sugar Sweetened Beverages in Vietnam and the Philippines
.
Schram et al. Globalization and Health 2015 11:41 doi:10.1186/s12992-015-0127-7
Following Vietnam’s removal of restrictions on FDI, SSCB sales growth rate increased from 6.7% per
year to 23% per year.
Vietnam projected to be one of the largest growth markets for Coca cola and Pepsico.
Challenged by tobacco industry in three forums:• High Court• WTO (Ukraine, Honduras, Dominican Republic)• Hong-Kong Australia Bilateral Investment Treaty (challenge
by Philip Morris Asia using an ISDS clause)
Healthy trade policy: • use provisions/exceptions in existing trade and investment
agreements • re-set trade rules - institutionalise cross-sectoral dialogue
and public health representation in key negotiating forums• Institutionalise HIA
Trade sensitive health policy: • design of health policy measures to minimise incoherence
with trade policy
The dream of policy coherence
Forms of power
• Structural
• Instrumental
• Discursive
Webs of actors
• State / non state
• Public / Private
• Health / Other sectors
Spaces and levels
• Global/national/local
• Closed/invited/claimed
The reality of power asymmetries
Inside the negotiations Outside the negotiationsFormal
(Rules based)• Interdepartmental committees
• Ex-ante consultations
• Invited stakeholder submissions
• Other international treaties (e.g.
Codex, FCTC)
• Priority of nutrition in policy
agenda
• Parliamentary inquiries
• Authoritative reports
Informal
(Agency based)• Invited stakeholder roundtables
and briefings
• Attendance at negotiation rounds
(observation and engagement
with trade officials)
• Coalition building
• Leaks
• MP lobbying
• Revolving door
• Public awareness raising
• Public sentimentFriel et al. An expose of the realpolitik of trade negotiations: implications for population nutrition. Public Health Nutrition 2019
The inside and outside game of trade negotiations
Twenty-first century capitalism & commercial determinants of health:
What are the connections?
Nicholas Freudenberg
Moving upstream to advance understanding of and responses to commercial determinants of health
Presented at 16th World Congress on Public Health 2020 Meeting, October 16, 2020
Image credit: S.L. Prescott
Fundamental Challenges to Human and Planetary Health
in 2020s
1. Escalating climate change and toxic pollution
2. Growing burden of non-communicable diseases
3. Covid-19 and other pandemics
4. Widening economic inequality
5. Persistent systemic racism
Changes in 21st Century Capitalism
1. Corporate managed globalization
2. Financialization
3. Monopoly concentration
4. Tax cuts and austerity
5. Deregulation and privatization
6. Corporate capture of science and technology
7. Aggressive ideological domination
Fundamental Challenges to Human and Planetary Health
in 2020s
1. Escalating climate change and toxic pollution
2. Growing burden of non-communicable diseases
3. Covid-19 and other pandemics
4. Widening economic inequality
5. Persistent systemic racism
Commercial determinants of health are the pathways by which the profit-driven economy shapes patterns of health and disease
How 21st
Century Capitalism Undermines Well-being
Promotes hyperconsumption of unhealthy commodities
Triggers pollution and climate change
Limits lifestyle and policy choices to options that support profitability and continued business control
Exacerbates inequality
Destabilizes democracy
Five Ideas that Sustain Modern Capitalism
Markets know best
Science and technology can solve every human problem
Globalization benefits all
Government is the problem, not the solution
Individuals, not communities, have primary responsibility for health
Ideas to Challenge Modern Capitalism
$ Markets are amoral and cannot make human
and planetary well being the bottom line.
Who controls science and technology determines its impact on human and planetary health.
Social movements are fundamental drivers of improvements in living conditions.
Another world is possible—look around and look back.
Five Premises
Capitalism is a fundamental determinant of well-being and health equity.
In the 21st century, capitalism is changing in ways that magnify its harm to human and planetary health.
Growing global and national discourses on the consequences of and alternatives to modern capitalism create windows of opportunity.
Public health professionals can contribute to supporting the social forces that can make another world possible.
Studying and changing the system of 21st century capitalism is public health’s best opportunity to advance human and planetary health.
Why is change NOT Possible?
• There is no alternative
• Elites are too powerful and will resist any change
• Corporations are essential partners in any feasible change
For more info:
Corporations and Health Watch
www.corporationsandhealth.org
Forthcoming book: At What Cost Modern Capitalism and the Future of Health
Oxford University Press, 2021