De UX a CX Algo de lo que hemos aprendido en Tuenti UXFighters // Madrid // September 2014
Moving from UX to CX - Christopher Grant (UXFighters 2014)
Dec 13, 2014
Hi! I’m Chris Grant head of Onboarding at Tuenti and I’m thrilled to be here at UXFighters. When Luz first approached me I was impressed by the great lineup of speakers and the cool topics. I even read someone was going to talk about the transition from UX to CX. Wow, maybe I could learn something!
I guess it was the 3rd time I read the email that I realized I was the one speaking about UX to CX. Gulp! I’m not an expert yet, but I can share some of the first lessons we learned in the last 9 months. Like most stories, it starts with a big mistake.
I guess it was the 3rd time I read the email that I realized I was the one speaking about UX to CX. Gulp! I’m not an expert yet, but I can share some of the first lessons we learned in the last 9 months. Like most stories, it starts with a big mistake.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
De UX a CXAlgo de lo que hemos aprendido en Tuenti
UXFighters // Madrid // September 2014
UXFighters // Madrid // September 2014
Christopher Grantdigitalaltruist.com @digitalaltruist
UXFighters // Madrid // September 2014
UXFighters // Madrid // September 2014
?UXFighters // Madrid // September 2014
UXFighters // Madrid // September 2014Foto © http://normandapito.com/portfolio/g3/
UXFighters // Madrid // September 2014
Money matters.
UXFighters // Madrid // September 2014
UXFighters // Madrid // September 2014
UXFighters // Madrid // September 2014
Customers=€ Users=Free
UXFighters // Madrid // September 2014
I was wrong. It’s about value, not money.
LESSON #1
UXFighters // Madrid // September 2014Foto © http://mikethewineguy.com/ Value is tricky.
UXFighters // Madrid // September 2014
UXFighters // Madrid // September 2014
When your value is evolving…
UXFighters // Madrid // September 2014Foto © mcyrus.com y http://wallown.com/
When your value is evolving…
UXFighters // Madrid // September 2014Foto © mcyrus.com y http://wallown.com/
When your value is evolving…
Some folks just won’t understand.UXFighters // Madrid // September 2014Foto © mcyrus.com y http://wallown.com/
UXFighters // Madrid // September 2014
#reta i lprob lem
UXFighters // Madrid // September 2014Foto © Election 1999
UXFighters // Madrid // September 2014
UXFighters // Madrid // September 2014Foto © http://filmdoctor.co.uk/
Cara de máxima felicidad
UXFighters // Madrid // September 2014
How do we get customers to go beyond price?
UXFighters // Madrid // September 2014
Data digging
UXFighters // Madrid // September 2014
500 calls
UXFighters // Madrid // September 2014
UXFighters // Madrid // September 2014
Breakin’ limbs & sellin’ SIMs.
UXFighters // Madrid // September 2014
We imagined.
UXFighters // Madrid // September 2014
PURC
HAS
E
ON
BOAR
DIN
G
ACC
OU
NT
CO
SAS
GU
AYS
UXFighters // Madrid // September 2014
CO
SAS
GU
AYS
UXFighters // Madrid // September 2014
PURC
HAS
E
ON
BOAR
DIN
G
ACC
OU
NT
CO
SAS
GU
AYS
UXFighters // Madrid // September 2014
ACC
OU
NT
UXFighters // Madrid // September 2014
Loads of linkage SMS
UXFighters // Madrid // September 2014
New
SIM
Pac
ks
UXFighters // Madrid // September 2014
Form optimization
UXFighters // Madrid // September 2014
Not enough.
UXFighters // Madrid // September 2014
CX has to be bulletproof in a way user experience does not.
LESSON #2
UXFighters // Madrid // September 2014
UXFighters // Madrid // September 2014
Declare a Jihad against complexity.
UXFighters // Madrid // September 2014
ON
BOAR
DIN
G
ACC
OU
NT
App
Dow
nloa
d
Acco
unt C
reat
ion
UXFighters // Madrid // September 2014
ALWAYS BRING BEER
#protip
UXFighters // Madrid // September 2014
ON
BOAR
DIN
G
ACC
OU
NT
App
Dow
nloa
d &
Acco
unt C
reat
ion
UXFighters // Madrid // September 2014
We know everything about this guy.
UXFighters // Madrid // September 2014
UXFighters // Madrid // September 2014
It worked!
UXFighters // Madrid // September 2014
Onboarding made easy!
UXFighters // Madrid // September 2014
Pues eso.
UXFighters // Madrid // September 2014
2015?
UXFighters // Madrid // September 2014
¡Muchas gracias!digitalaltruist.com @digitalaltruist
Related Documents
