www.radian6.com Copyright © 2011 Radian6 Technologies Each year, November transforms into Movember and brings with it the growth of moustaches (or Mo’s) on men’s faces around the world. The goal? Raise funds and awareness for men’s health, specifically male-related cancers. This infographic celebrates the Mo-growing effort by taking a look at the nearly one million Movember conversations. Movember: A Mo-Growing Social Media Infographic MoSista’s Vs. MoBro’s Women played a role in this ‘stache-happy’ month. How many used social media? * Based on those profiles that have self-identified as being Male or Female 937 ,817 That’s a lot of moustache talk! Movember Conversations Men and women shouted “MoSistas” and “MoBros” from the social media rooftops! 1,918 MoSista 17,999 MoBro Terms that increased in conversation in November “getting checked” “make an appointment” “see a doctor” DONATE NOW! @movember Official Movember US Twitter handle @movemberca Official Movember Canada Twitter handle @movemberuk Official Movember UK Twitter handle @movemberaus Official Movember Australia Twitter handle @joey7barton English soccer player @spitfireale UK brewery and Movember sponsor @youtube @jensonbutton Vodafane McLaren Mercedes F1 Driver @jayonrait Canadian sports broadcaster @adamgarone Movember Foundation Co-founder and CEO 13,404 8,309 5,690 1,355 1,021 936 734 641 602 488 @simonpegg British actor @mrichie_10 Canadian NHL player @rickygervais British actor/comedian @shepherdneame Great Britain’s oldest brewery @redbull @ctwolstenholme British musician/vocalist for Muse @movember @strictlyola Latin dance specialist and TV star @movemberuk @stephenfry British actor/comedian 1,508 974 932 852 703 648 593 567 561 451 Ordered by mentions Ordered by retweets Top Ten Usernames Rockin’ the ‘Stache What different types of ‘staches were mentioned? From the Selleck to the Mario, it’s quite a list. Handlebar #1 Top Mentioned: 178,392 Bro’s * 89,117 Sista’s * Prostate Cancer mentions increased month over month 90,000 125,000 60,000 Aug Sept Oct Nov Top Ten Retweeted Usernames 2. Mario 3. Selleck 4. English 5. Pencil 10. Imperial 11. Horseshoe 12. Toothbrush 13. Teen Stache 6. Military 7. Fu Manchu 8. Dali 9. Walrus