Movember 2015 - Corporate How To

MOVEMBER FOUNDATION CORPORATE MOUSTACHERY

O U R V I S I O N

T O H A V E A N E V E R L A S T I N

G I M P A C T O N T H E F A C E O F M E N ’ S H E A L T H

THE MOVEMBER FOUNDATION IS THE GLOBAL CHARITY

RAISING FUNDS AND AWARENESS FOR MEN’S HEALTH.

WHEN IT COMES TO THEIR HEALTH, TOO MANY MEN DON’T TAKE ACTION AND DIE TOO YOUNG.

WE WANT TO HELP MEN LIVE HAPPIER, HEALTHIER, LONGER LIVES

THROUGH INVESTING IN FOUR KEY AREAS:

PROSTATE CANCER, TESTICULAR CANCER, POOR MENTAL HEALTH AND PHYSICAL INACTIVITY.

SINCE 2003, WE’VE EMPOWERED MILLIONS OF MEN AND WOMEN

TO JOIN THE GLOBAL MEN’S HEALTH MOVEMENT.

THROUGH THE MOUSTACHES GROWN, THE CONNECTIONS CREATED

AND THE CONVERSATIONS GENERATED, WE’VE RAISED OVER $650 MILLION

AND HELPED FUND OVER 1,000 BREAKTHROUGH MEN’S HEALTH PROGRAMS IN 21 COUNTRIES.

T H E

F O U N D A T I O N

G E T I N V O LV E D

M E N A N D W O M E N S T A R T B Y S I G N I N G U P A T M O V E M B E R . C O M , T H E N C H O O S E T O :

START CLEAN SHAVEN ON NOV.

1ST THEN GROW AND GROOM

THEIR MO’S FOR THE NEXT 30

DAYS. THE CONVERSATIONS

THAT HAPPEN AS A RESULT OF

THE MOUSTACHE ARE THE

LIFEBLOOD OF THE

MOVEMBER FOUNDATION.

G R O W

USE YOUR MOUSTACHE OR

YOUR COMMITMENT TO MOVE

TO RAISE FUNDS FOR THE

MOVEMBER FOUNDATION.

SHARE THE LINK TO YOUR

MOVEMBER FUNDRAISING

PAGE WITH FRIENDS, FAMILY,

AND COLLEAGUES TO DONATE

TO CHANGE THE FACE OF

MEN’S HEALTH.

G I V E

WE’LL ALWAYS BE ABOUT THE

MOUSTACHE, BUT NOW

THERE’S MORE THAN ONE WAY

TO CHAMPION MEN’S HEALTH

IN MOVEMBER. MOVE IS A 30-

DAY FITNESS CHALLENGE TO

RAISE FUNDS AND

AWARENESS.

M O V E

F I V E S T E P S T O C O R P O R AT E M O U S TA C H E R Y

1 IDENTIFY KEY

CHAMPIONS

2 ACCESS INTERNAL

COMMUNICATIONS

3 REGISTER TEAMS &

NETWORKS

4 ENGAGE & EDUCATE

EMPLOYEES

5 HOST OFFICE

(MO)VE EVENTS

FIND EMPLOYEES IN OTHER DEPARTMENTS OR OFFICES TO BE

TEAM CAPTAINS. A TEAM CAPTAIN SIMPLY HAS TO HAVE A

PASSION FOR MOUSTACHES AND MEN'S HEALTH, AND COMMIT TO

GETTING OTHER EMPLOYEES REGISTERED ON MOVEMBER.COM.

BY GETTING MULTIPLE TEAMS SET UP, YOU'LL FOSTER A LITTLE

COMPETITION AND FRIENDLY RIVALRY WITHIN THE COMPANY.

DON'T UNDERESTIMATE THE ROLE OF THE MO SISTA – THEY DO

EVERYTHING THE GUYS DO – MOVE, RECRUIT, FUNDRAISE –

THEY JUST DON'T GROW MO’S.

MOVEMBER CAN SET UP A NETWORK ON MOVEMBER.COM THAT

HOUSES ALL THE DIFFERENT TEAMS AND SHOWS THE

COLLECTIVE EFFORT OF THE ORGANIZATION.

F I V E S T E P S T O C O R P O R AT E M O U S TA C H E R Y

3 REGISTER TEAMS &

NETWORKS

4 ENGAGE & EDUCATE

EMPLOYEES

5 HOST OFFICE

(MO)VE EVENTS

UTILIZE INTERNAL COMMUNICATIONS TO SPREAD THE

MOVEMBER MESSAGE, PROMOTE YOUR TEAM OR NETWORK AND

ENCOURAGE FOLKS TO SUPPORT YOUR EFFORTS.

CONTENT IS KING FOR COMMUNICATIONS. SHARE EMPLOYEE

STORIES, PICTURES, INFOGRAPHICS AND VIDEOS OF

MOUSTACHERY, BUT MOST IMPORTANTLY MEN'S HEALTH.

KNOW YOUR CALL TO ACTION. EARLY ON PUSH THE

REGISTRATION MESSAGE, THEN TRANSITION TO THE

FUNDRAISING MESSAGE AND FINISH WITH A THANK YOU.

GET SOMEONE FROM THE C-SUITE TO ENDORSE THE COMPANY'S

MO GROWING EFFORTS (VIDEO, EMAIL, ETC.)

2 ACCESS INTERNAL

COMMUNICATIONS

1 IDENTIFY KEY

CHAMPIONS

F I V E S T E P S T O C O R P O R AT E M O U S TA C H E R Y

4 ENGAGE & EDUCATE

EMPLOYEES

5 HOST OFFICE

(MO)VE EVENTS

MOVEMBER.COM OFFICIALLY OPENS FOR SIGN-UPS IN LATE

SEPTEMBER. SETTING UP A CORPORATE CAMPAIGN WITH

MULTIPLE TEAMS & A NETWORK CAN BE DIFFICULT. SEND US A

LIST OF ALL YOUR TEAM CAPTAINS AND OUR OPS TEAM CAN

TAKE CARE OF THAT FOR YOU.

A “NETWORK” IS A FUNCTION ON MOVEMBER.COM THAT ALLOWS

FOR MULTIPLE TEAMS TO BE GROUPED UNDER ONE BANNER

AND RANKS THE TOP INDIVIDUALS AND TOP TEAMS WITHIN IT.

ARMED WITH A ROSTER OF TEAM CAPTAINS & ACCESS TO

INTERNAL COMMUNICATIONS, THE MOVEMBER OPS TEAM CAN

CREATE TURNKEY REGISTRATION LINKS FOR ALL THE TEAMS.

EMAIL US AT [email protected] TO GET EVERYTHING

SETUP.

2 ACCESS INTERNAL

COMMUNICATIONS

3 REGISTER TEAMS &

NETWORKS

1 IDENTIFY KEY

CHAMPIONS

F I V E S T E P S T O C O R P O R AT E M O U S TA C H E R Y

5 HOST OFFICE

(MO)VE EVENTS

USING YOUR CHAMPIONS AND INTERNAL COMMUNICATIONS, YOU

CAN NOW BEGIN TO EDUCATE EMPLOYEES ABOUT MOVEMBER

AND RECRUIT THEM TO THEIR TEAMS. PRESENTATIONS,

INCENTIVES AND EVENTS ALL ARE GREAT CONDUITS FOR

ENGAGING AND EDUCATING.

SCHEDULE A MEETING OR PRESENTATION WITH ONE OF

MOVEMBER'S CORPORATE ENGAGEMENT MANAGERS.

INCENTIVIZE PARTICIPATION AND FUNDRAISING WITH SMALL

GIFTS, CONTESTS AND PUBLIC ACKNOWLEDGMENT OF

EMPLOYEE EFFORTS.

SHARING EMPLOYEES’ HEALTH STORIES WILL HELP ILLUSTRATE

THE IMPORTANCE OF HAVING THE MEN'S HEALTH

CONVERSATION.

2 ACCESS INTERNAL

COMMUNICATIONS

1 IDENTIFY KEY

CHAMPIONS

4 ENGAGE & EDUCATE

EMPLOYEES

3 REGISTER TEAMS &

NETWORKS

F I V E S T E P S T O C O R P O R AT E M O U S TA C H E R Y

MOVEMBER IN THE OFFICE IS AN INCREDIBLE TEAM BUILDING

OPPORTUNITY. IT'S IMPORTANT TO BRING EVERYONE TOGETHER

TO CELEBRATE THE COLLECTIVE MO JOURNEY AND BOLSTER

CAMARADERIE.

PLAN A "SHAVE THE DATE" KICKOFF PARTY TO GET PEOPLE

REGISTERED AND TAKE CLEAN SHAVEN PICTURES.

MID-MONTH GET-TOGETHERS ARE VITAL TO KEEP PEOPLE

ENGAGED AND GET THEM OVER THE HUMP WITH THEIR MO

INTACT (HAPPY HOURS, POT LUCKS, ETC.).

A MONTH-LONG STAIR OR WALK CHALLENGE CAN HELP

EVERYONE MOVE MORE.

CLOSE OUT MOVEMBER WITH A MO PARTY WHERE EMPLOYEES

CAN VOTE FOR BEST MO, LAME MO AND MISS MOVEMBER

(COSTUMES ALWAYS ENCOURAGED!).

2 ACCESS INTERNAL

COMMUNICATIONS

1 IDENTIFY KEY

CHAMPIONS

3 REGISTER TEAMS &

NETWORKS

4 ENGAGE & EDUCATE

EMPLOYEES

5 HOST OFFICE

MO(VE) EVENTS

S E E Y O U I N M O V E M B E R

VISIT MOVEMBER.COM OR EMAIL US [email protected]

GROW, GIVE OR MOVE AND SPREAD THE WORD # MOVEMBER