MAY/JUNE ISSUE 09 2014 BI-MONTHLY BUSINESS REPORT Guaranty Bond Bank earns Top Corporate Team Honors during the 2014 Total Resource Campaign Mount Pleasant Mount Pleasant wins “Best City” EVERYTHING TEXAS BRAND branching out attracts tourists from all over P.15 NEW STRATEGIC PLAN chamber drafts plans for 2014-2016 P.9 Retail Marketing for Produce
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1
MAY/JUNE
ISSUE 09
2014
BI-MONTHLY
BUSINESS
REPORT
Guaranty Bond Bank earns Top Corporate Team Honors during the 2014 Total Resource Campaign
Mount Pleasant
Mount Pleasant wins “Best City”
EVERYTHING TEXAS BRAND branching out attracts tourists from all over P.15
NEW STRATEGIC PLAN chamber drafts plans for 2014-2016 P.9
AEP-SWEPCO Alamo Mission Museum Brown’s Glass & Mirror Conroy Tractor Co. Country Cottage Florist Rickey Crane Designin’ Women Designs By Lisa East Texas Broadcasting Expert Computing Solutions, Inc Hale Electric Hansen’s Collision Specialist
Heav’nly Foods Homer Holt IHOP Restaurant Jordan Health Services Living Truth Fellowship Mardi Gras Seafood Medical & Surgical Dermatology Center Mid America Pet Food Mill’s Flower Shop Morrison Supply Company Mount Olive Baptist Church Mount Pleasant Delta Waterfowl
Mount Pleasant Eye Care Center, PA Northeast Texas Women’s Health, P.A. Shae Ochoa Rychlik Auto Wrecker Service Spruill Honda Kawasaki Super Plaza Tennison Learning Center Texas A & M University-Texarkana Thai Lanna Thompson Air Conditioning & Heating, Inc. Tumey Mortuary
Rustic C Boutique Kathryn C Dunn DVM Mount Pleasant Tire and Brake, Inc. Billy Craig’s Mobil Templo Cristiano Fuente de Agua Viva A/G Ron’s Health Foods Timber Creek Designs Bustin’ Out Cancer Bradfords LLC
Little Rascal’s Daycare and Learning Center Total Lawn and Fence Diamond T Outfitters Mid America Flight Museum Angel Paws Pet Resort Taqueria Daysi’s y Mariscos CASA of Titus, Camp & Morris Co. Oasis Liquor Freedom Vapes
Gary’s Gun & Pawn Shop NAPA Auto Parts Star-Mart #2 Lil Man’s Boutique Spencer Miche Mayben Realty, LLC Gladewater Baptist Church Mays Home Health, TX The Landing
Rustic C Boutique Kathryn C Dunn DVM Mount Pleasant Tire and Brake, Inc. Billy Craig’s Mobil Templo Cristiano Fuente de Agua Viva A/G Ron’s Health Foods Timber Creek Designs Bustin’ Out Cancer Bradfords LLC
Little Rascal’s Daycare and Learning Center Total Lawn and Fence Diamond T Outfitters Mid America Flight Museum Angel Paws Pet Resort Taqueria Daysi’s y Mariscos CASA of Titus, Camp & Morris Co. Oasis Liquor Freedom Vapes
Gary’s Gun & Pawn Shop NAPA Auto Parts Star-Mart #2 Lil Man’s Boutique Spencer Miche Mayben Realty, LLC Gladewater Baptist Church Mays Home Health, TX The Landing
Mount Pleas-
ant’s businesses, attrac-
tions and the Everything
Texas hospitality of its
people put this North-
east Texas city solidly
on the Texas tourism
map.
Named “Best City” by the Texas Travel Coun-
selors during a five
-day study tour
sponsored by the
Texas Travel In-
dustry Association,
Mount Pleasant
will be featured in
a tourism report distributed to highway information
centers across the state.
“The purpose of the tour is to allow the
travel counselors to visit these cities and be able
to tell visitors that come into their centers that
they’ve been there and they’ve seen it,” said Bob
Phillips, the TTIA’s study tour coordinator.
The 38th annual tour travels through a
different region of the state each year. The group
visited Mount Pleasant and 20 other cities in
Northeast Texas October 6-11, 2013, eating at
15 restaurants and visiting 36 attractions.
The group also named local realtor Diana
Kennedy, a member of the Mount Pleasant-Titus
County Chamber of Commerce tourism commit-
tee, as Best Step-On Guide.
“It’s wonderful when you see a communi-
ty like Mount Pleasant that really understands
the importance of tourism, and better yet, how to
market your city and go about promoting your-
self,” Phillips
said.
Some of the highlights of the bus tour
through Mount Pleasant included visiting the
Whatley Center and the Northeast Texas Community
College campus, a tour of the candy-making process
at Sweet Shop USA, the Country Club of Mount
Pleasant, local city parks, cemeteries, Town Lake,
and Mount Pleasant’s “Main Street” designated
downtown area, which Phillips said was his favorite
spot.
Chamber CEO Faustine Curry said the 40
volunteers who planned and executed the tour
“worked very hard to put
Mount Pleasant in its best
light.” “More importantly, we
wanted to show what typical
tourists see when they come
to Mount Pleasant,” she said.
“We wanted to make sure
they got the full meaning of ‘Everything Texas.’”
“We wanted to make sure they got the full meaning of
‘Everything Texas.’”
Curry, Kennedy accept top honors for Mount Pleasant at Texas Travel Industry Association Conference.
Have you noticed? The louder that brands and busi-nesses shout to be heard, the more their visitors, guests and customers turn to social channels that aren’t so full of hype and noise.
The incentive to consider retail marketing is obvious. The closer you can get to retail cus-tomers, the more retail dollars go in your pock-et. However, it's not all profits. If you sell retail, you will be providing services the wholesalers, packagers, distributors, and retailers typically provide. As we approach another fresh produce marketing season, the key details of operating a direct-to-consumer marketing enterprise. Starts with a look. Visual Display Proper presentation of products increases sales. Shoppers receive a positive impression if products are top quality, clean, and tastefully dis-played. Remember that high-quality products are the strength of produce markets! A lively, well-stocked produce department entices the customer to buy and increases sales and profits. Think of yourself as an artist, with several palettes of colors to choose from: visual - color, contrast, shape, size; smell - herbs, fruits; and touch - soft or firm. Make displays that look like they came from the farm. Wooden crates or boxes work well. Baskets are beautiful; slant them toward the customer. Even an attractive tablecloth can add to your sales. Stair stepped displays create an array of depth, color, and texture; however, they may not be easy for the customer to reach or easy to restock. Utilize vertical space by hanging products from slings or hangers. Merchandising "Pile it high and kiss it good-bye!" Full, well-stocked displays make customers want to come back and get it. Customers don't like tak-
ing the last of something from a bare, picked-over display; they want to choose the best. Remember to not overstock to prevent the risk of crushing tender items on the bottom. Make it easy for the customers to reach for the produce. Your display should be no more than an arm's reach in depth, and between knee and waist level in height. Don't put your mer-chandise on the ground. Instead of placing your boxes flat, try slanting your produce to give the customer a more pleasing visual sense of your product. Organize products in related group-ings. Such groups might include dessert items, salad items, cooking vegetables, apples and pears. Displaying compatible products together serves as a suggestion for additional purchases and uses of the products. Research shows the use of color and tex-ture greatly enhances eye appeal. People enjoy food with their senses, so displays that are eye appealing tend to increase purchases. Mix a row of radishes between the mustard and kale, toma-toes between the lettuce and cucumbers, or in-tersperse peaches with blueberries to create daz-zling color displays. Price Signs Prices should be clearly marked. Most shoppers are in a hurry and will not search out the manager to find out how much something costs. Include a few product features and per-haps menu suggestions on signs to stimulate your buyers' thoughts on how to use the item. For more ideas on marketing give the Chamber a call at 903.572.8567
Market LocalMarket Local
19 www.mtpleasanttx.com
Calendar of Events
02 11:30 AM-Friday Burger Party Sponsored by Dekoron Wire& Cable The Chamber
05 12 PM-Eat Local Drawing Laura’s Cheesecake
07 12 PM-Ambassador Lunch Noodle Grill
08 10 AM-Ribbon Cutting Motel 6
08 2 PM– Ribbon Cutting Workforce Solutions of Northeast Texas
09 7:30 AM-Leadercast Northeast Texas Community College
12 12PM-Agriculture Committee Meeting The Chamber
13 8AM-Tourism Meeting The Chamber
15 1:30 PM-Chamber Executive Board Meeting The Chamber
15 5:30 PM– Business After Hours Sponsored by Holiday Inn Express
21 9 AM-MPHS Academic Blanket Ceremony MPHS Gym
22 6 PM-CHHS Academic Blanket Ceremony CHHS Gym
23 1:30 PM– Ribbon Cutting Title Max
26 CHAMBER CLOSED-Memorial Day
28 8 AM-Chamber Board of Directors Meeting Sponsored by Priefert Manufacturing Co. Inc The Chamber
29-31 7:30 PM Nightly-Mount Pleasant Rodeo
01-30 GROW LOCAL 04 12PM-Ambassador Lunch Taqueria Daysi’s y Mariscos
06 11:30 AM-Friday Burger Party Sponsored by Guaranty Bond Bank The Chamber
12 1:30PM-Chamber Executive Board Meeting The Chamber
18 8 AM-Board of Directors Meeting Sponsored by Two Senoritas The Chamber
19 5:30-Business After Hours Sponsored by Mount Pleasant Country Club
27-28 Everything Texas Golf Open Sponsored by Pilgrim’s Mount Pleasant Country Club