MOTUS – SPRING / SUMMER 17
MOTUS – SPRING / SUMMER 17
IT ALL STARTED IN 1981
Hanging in a parachute between sky and earth, the founder of Newline, Helge Petersen, started wondering
why his suit was wet and the parachute still dry.
Later he used parachute fabric to make one of the first functional running suits ever.
With a background from the Danish Special Forces, a focus on military precision, and many years as a runner,
he created an innovative range of functional products with a focus on details and comfort.
This is still the DNA of Newline.
MOTUS – SS17Gazing the city as our playground. Walls, fences, handrails are not restrictions but opportunities. The urban environment embraces architectural compositions, heavy and light building materials
and angular shapes and it all somehow becomes ergonomic once runners are in movement.
Colors and patterns rise from the urban lifestyle where outdoor sports and culture fuse in a crossroad. Camouflaging in the city’s grayish and bluish environment whilst getting
a touch of the blue sky, steel, and shale highlighted with natural and signal colors.
All in movement.
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IMOTION TANK / #70150-362 / Soft cotton touch polyester / Mesh back panel
IMOTION PRINTED SPRINTERS / #70195-384 / Moisture management / Flat seam construction
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IMOTION HEATHER TANK / #71175-368 / Lightweight fabric / Mesh panel ventilation
IMOTION SPRINTERS / #71196-365 / Moisture management / Soft stretch fabric
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IMOTION TEE / #71167 / Moisture management / Soft cotton touch polyester / Mesh panel ventilation
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ICONIC VENT STRETCH TEE / #72154-375 / Soft touch support fabric / Ventilation mesh panels
ICONIC POWER SPRINTERS / #72153-365 / Muscle support stretch fabric / Contoured anatomical panels
ICONIC VENT STRETCH TEE / #73154-373 / Quick dry management
ICONIC POWER SPRINTERS / #73153-365 / Flat seam construction
2120
IMOTION BAGGY WINDBREAKER SHIRT / #70187-365Soft cotton touch polyester / Windbreaker front protection
IMOTION PRINTED KNEE TIGHTS / #70165-385Moisture management / Mesh panel ventilation
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IMOTION CAPSLEEVE TEE / #7O189 / Soft stretch fabric / Moisture management / Mesh back panel
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PRECISION THROUGHMILITARY HERITAGE
Helge Petersen, founder of Newline
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IMOTION WINDBREAKER KIMONO TEE / #70160-363 / Windbreaker protection / Ventilation punch panels
ICONIC POWER TIGHTS / #72152-365 / Muscle support stretch fabric / Contoured anatomical panels
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IMOTION WINDBREAKER SHIRT / #71176-365Lightweight fabric / Front windbreaker protection panel
IMOTION SHORTS / #71158-365Knee length / Drawstring waist / Elastic waistband
IMOTION PRINTED TIGHTS / #71193-388Moisture management / Mesh panel ventilation
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DESIGNEDFOR THE TIME
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IMOTION HEATHER LOGO TEE / #71178-367 // IMOTION LOGO TEE / #71172
Moisture management / Soft cotton touch polyester / Side slit hem
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IMOTION TEE / #70163-366 / Soft cotton touch polyester / Moisture management
IMOTION PRINTED 2 LAYER SHORTS / #70192-366 / Punched shell fabric / Sublimation printed graphic design
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IMOTION PRINTED JACKET / #71182 / Windbreaker protection / Ventilation punch panels
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IMOTION SHIRT / #70149-364 / Moisture management / Soft cotton touch polyester
IMOTION PRINTED 7/8 TIGHTS / #70186-386 / Flat seam construction / Mesh panel ventilation
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CRAFTED WITHTHE RUNNER
IN MIND
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IMOTION PRINTED JACKET / #70191-385 / Windbreaker protection / Ventilation punch panels
IMOTION 7/8 TIGHTS / #70151-365 / Soft stretch fabric / Mesh panel ventilation
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FUNCTIONMEETS
FASHION
IMO
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IMOTION WINDBREAKER SHIRT / #71170
Lightweight fabric / Front windbreaker protection panel / Front lining
PIONEER IN FUNCTIONAL
APPAREL
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IMOTION PRINTED JACKET / #70191-384 / Windbreaker protection / Ventilation punch panels
IMOTION 2 LAYER SHORTS / #70169-363 / Punched shell fabric / Stretch inner pants
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IMOTION SHIRT / #71159-360 / Soft cotton touch polyester / Mesh panel ventilation
IMOTION 2 LAYER SHORTS / #71166-366 / Lightweight fabric / Stretch inner pants
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IMO
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IMOTION TEE / #70148-364 / Moisture management / Soft cotton touch polyester
IMOTION HEATHER 2 LAYER SHORTS / #70181-368 / Punched shell fabric / Stretch inner pants
6362
IMOTION HOODED WINDBREAKER SHIRT / #71171-358 / Windbreaker protection / Soft cotton touch polyester
IMOTION SHORTS / #71158-366 / Knee length / Drawstring waist / Elastic waistband
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@NEWLINESPORT
#RUNINSTYLE
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IMO
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“THE ONLY TRUEMIRACLE IN RUNNING...
IS RUNNING.”
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ABOUT
Newline was founded in 1981 and has since then achieved great success on the international
sports scene with distribution in the major part of Europe and in Russia, Asia, the US, Canada and Australia.
Newline offers comtemporary running apparel with the highest level of functionality.
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CREDITS
PHOTOGRAPHYJosephine Svane
MODELSLeonora Ingeborg / Le ManagementTroels Hørup / Le Management
HAIR & MAKEUPLine Bille / AgenturMette Schou / Agentur
ART DIRECTION & GRAPHIC DESIGNNewline A/S
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NEWLINE A/S
Gravsholtvej 15 / Langholt / DK-9310 Vodskov
Phone +45 96 39 77 80 / [email protected]
www.newlinesport.com