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A Social Media Strategy for MotorCity Casino Hotel Erica Donerson New Media Drivers License ADV 892 – Summer ‘10
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MotorCity Casino - Social Media Strategy by Erica Donerson

Jun 20, 2015

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Page 1: MotorCity Casino - Social Media Strategy by Erica Donerson

ASocialMediaStrategyfor

MotorCityCasinoHotel

EricaDonersonNewMediaDriversLicenseADV892–Summer‘10

Page 2: MotorCity Casino - Social Media Strategy by Erica Donerson

Made in Detroit

Page 3: MotorCity Casino - Social Media Strategy by Erica Donerson

Challenges

Page 4: MotorCity Casino - Social Media Strategy by Erica Donerson

Photo:JamesCridland(Flickr)

Page 5: MotorCity Casino - Social Media Strategy by Erica Donerson

SocialMediaStrategy

BLOG

Page 6: MotorCity Casino - Social Media Strategy by Erica Donerson

SocialMediaStrategy

MadeinDetroitBlog

•  LoveforDetroit•  GivingBack•  SecretsforSuccess

GoogleAdWords

•  InvestinCampaign

•  EffecLveSearchTerms•  MGMGrandDetroit

Page 7: MotorCity Casino - Social Media Strategy by Erica Donerson

SocialMediaStrategyFacebookandYouTube

Page 8: MotorCity Casino - Social Media Strategy by Erica Donerson

SocialMediaStrategyTwiQer

Page 9: MotorCity Casino - Social Media Strategy by Erica Donerson

Timeline

Photos(toptoboDom):Balaji.B.,jurvetsonandkatmere(Flickr)

Page 10: MotorCity Casino - Social Media Strategy by Erica Donerson

Success• Fans

• Followers• Videos• Clicks

Budget=$4,200

Photo:Lec(Flickr)