A Social Media Strategy for MotorCity Casino Hotel Erica Donerson New Media Drivers License ADV 892 – Summer ‘10
ASocialMediaStrategyfor
MotorCityCasinoHotel
EricaDonersonNewMediaDriversLicenseADV892–Summer‘10
Made in Detroit
Challenges
Photo:JamesCridland(Flickr)
SocialMediaStrategy
BLOG
SocialMediaStrategy
MadeinDetroitBlog
• LoveforDetroit• GivingBack• SecretsforSuccess
GoogleAdWords
• InvestinCampaign
• EffecLveSearchTerms• MGMGrandDetroit
SocialMediaStrategyFacebookandYouTube
SocialMediaStrategyTwiQer
Timeline
Photos(toptoboDom):Balaji.B.,jurvetsonandkatmere(Flickr)
Success• Fans
• Followers• Videos• Clicks
Budget=$4,200
Photo:Lec(Flickr)