MotivityLabs Design Process

DESIGN PROCESSCreative Team, Motivitylabs

© Motivity Labs Inc

OUR PROCESS

1. Brief

2. Research

3. Concept

4. Design

5. Launch



Brief

• Corporate Profile – A summary of the business

• Market Position – An evaluation of the company’s service/product in

relation to the competition

• Communication Task – What’s the message trying to be conveyed and

through what means (e.g. taglines, body copy, photography, etc.)

• Target Market – Demographics — the age, gender, income, employment,

geography, lifestyle of those the client wants to reach

• Competitor Analysis – Performing an audit/review of competing

websites and apps; conducting user testing of competing sites; writing a

report that summarizes the competitive landscape



User Research

• Contextual Interviews – Enable you to observe users in their natural

environment, giving you a better understanding of the way users work.

• Focus Groups – Moderated discussion with a group of users, allow you

to learn about user attitudes, ideas, and desires.

• Personas – The creation of a representative user based on available data

and user interviews. Though the personal details of the persona may be

fiction, the information used to create the user type is not.

• Usability Testing – Identifies user frustrations and problems with your

site through one-on-one sessions where a "real-life" user performs tasks

on your site.



Concept

• Sitemap – Sitemaps are a hierarchical diagram showing the structure of a

website or application

• Wireframe – A wireframe is a page schematic or screen blueprint of a

website or application. The wireframe depicts the page layout or

arrangement of the website’s content, including interface elements and

navigational systems, and how they work together.

• Paper Prototype – Paper prototyping is the process of creating rough,

often hand-sketched, drawings of a user interface, and using them in a

usability test to gather feedback

• Mood Board – A mood board is a collage, either physical or digital, which

is intended to communicate the visual style a direction is heading (or

should be heading)



Design

• Visual Mockup – Represents the structure of information, visualizes the

content and demonstrates the basic functionalities in a static way

• Design Evaluation – Together with the client will evaluate the visual

presentation against the brief and guidelines

• Revisions/ Iterations – Revisions will be made if needed to achieve

client desired look

• Design Spec – A detailed design specification document to communicate

with front-end developers



Launch

• A/B Testing – Good for testing new or experimental features before

releasing them to all customers

• Beta Launch – Releasing a closed beta release of your product involves

allowing only a select group of users to use the software and provide

feedback before it becomes available to the wider public

• Celebration – There’s nothing more rewarding than turning over a

completed project to a satisfied client, so we congratulate ourself.

OUR WORKS


KeepTraxNever forget where you've

been!

KeepTrax automatically captures all

your important visits as you go

about your day. No check-in required.


HD Audio RecorderHD Audio Recorder Pro is a high

quality voice recording app, store your

recordings as voice memos.


Shake to LaunchOne shake will launch your app and

another shake will bring back your

device to the previous state where you

came from.


CarryOnCarryOn introduces a new way to save

on travel. Shoppers follow crowds,

customizing each trip with their dates

and as more people follow, the

savings grow.


Rx RefillRx Refill is a new way to manage your

health and that of your loved ones. It’s

like having your pharmacist at your

service all day long


Samsung AvatarPersonalized Fitness Manager

Samsung Gear Fit provides

personalized real-time information on

the progress and results of your

workout by deploying the device’s

optical heart rate sensor.


Pizza HutIt allows you to view and use the

complete menu and content for the

purpose of placing an order directly

PizzaHut Stores.

LET US BUILD YOUR

IDEA

QUESTION?

MotivityLabs Design Process

Design

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user interviews

user interface

reallife user

representative user

user frustrations

user attitudes